How big is the domestic market demand for high-quality nannies?

At present, there is a great market demand in the domestic industry, high-quality employees are scarce, and consumer satisfaction needs to be improved. It is noteworthy that in recent years, domestic service enterprises have actively absorbed people to be employed, which has brought sustainable life improvement to blue-collar workers and people in underdeveloped areas.

housekeeping is a general term for family relations and their things. Home economics involves family business, family law, family style, income and expenditure, education, interpersonal relationship, family relationship with relatives, friends, neighbors and so on. Now we are talking about housekeeping, which generally refers to housekeeping services, including: moonlighting, nanny, cleaning, nursing, hourly work, family relocation services and so on. Domestic service refers to the socialization, professionalization and marketization of some family affairs, which belongs to the category of people's livelihood. It is undertaken by social professional organizations, community organizations, non-profit organizations, domestic service companies and professional domestic service personnel to help families interact with society, build family norms and improve the quality of family life, so as to promote the development of the whole society.

On February 2th, 219, the executive meeting of the State Council proposed to promote the expansion and quality improvement of domestic service, and defined specific measures from four aspects: promoting domestic service enterprises to enter the community and promoting the standardization of domestic service. On June 26th, General Office of the State Council issued the Opinions of General Office of the State Council on Promoting the Upgrading and Expanding of Domestic Service Industry.

According to the research report "In-depth Analysis and Development Strategy Research Report of Domestic Service Industry in 22-225" by China Research Institute Puhua,

With the improvement of the living standards of the whole people and the popularization of new technologies, the domestic service industry has developed rapidly, and the domestic service industry has shown a comprehensive prosperity. In the next three to five years, there will be great changes in the domestic service industry. As an important part of the service industry of the tertiary industry, the domestic service industry will usher in a great development opportunity.

About 7% of the more than 5 million urban residents in China need domestic service. Domestic service industry contains a trillion-dollar consumer market with huge market potential, which is conducive to expanding employment, stimulating consumption and solving people's livelihood problems. It is environmentally friendly and does not pollute the environment, and is supported by governments at all levels. Therefore, the domestic service industry, a sunrise industry, has a very broad development prospect and market. In recent years, the demand for domestic service in China has been increasing. In 218, the operating scale of China's domestic service industry reached 576.2 billion yuan, a year-on-year increase of 27.9%, and the total number of employees has exceeded 3 million.

The traditional business model of domestic service industry in China is chain operation. However, with the development of information technology such as mobile Internet and big data and the influx of various capitals, the domestic service market has been expanding, and a number of domestic service startups have emerged, such as 51 Housekeeper, Haokang Home and eJiajie. China's domestic service industry chain has changed according to its business model. In the employee mode, the upstream is the domestic tool product supplier, the midstream is the domestic service company, and the downstream is the family user; In the platform mode, the upstream is domestic tool product suppliers, domestic service providers or individual domestic servants, the middle reaches is the O2O platform, which is responsible for attracting domestic service providers, and the downstream is family customers.

The demand for domestic service in China is concentrated in cities and towns. With the further urbanization in China, the miniaturization of families, the aging population and the implementation of the second child policy in China society have created a large number of potential demand for domestic service. On the other hand, with the rapid increase of China's per capita disposable income, China's citizens' consumption ability and payment ability have become stronger. With the upgrading of consumption, the demand for the quality of domestic service has also increased rapidly, which has stimulated the self-reform of the domestic industry and promoted the improvement of its professionalism and standardization.

At present, users' requirements for the quality of domestic service have risen to the standardization stage, and many additional expectations have been generated for the professionalism, quality and service specification of domestic service. The trend of refined and standardized development of domestic service industry will become more and more obvious. The domestic service industry will gradually develop and grow, resulting in a huge domestic service industry. About 7% of the urban residents in China need domestic service, which contains a trillion-dollar consumer market and has great market potential. It is estimated that the market size of domestic service industry will reach 1.4 trillion yuan by 225.

The demand of domestic service industry in China has shown an explosive growth trend in recent years, but the supply of domestic service can't keep up with the growth of demand. In Beijing, the domestic market is in short supply, and there is basically no schedule for the well-skilled and high-level Lunar New Year and parenting. In the foreseeable future, the demand for high-end domestic service will continue to expand, and domestic service and management personnel with higher education will have a broader career development space.