Why do Americans pay more attention to NCAA than NBA?

In the United States, the influence of NCAA is far stronger than that of NBA, and its popularity is far higher than that of NBA. There is such an interesting unwritten rule that the NBA will be suspended for one day on the last day of the NCAA in early April every year. According to NBA officials, this is a tribute to NCAA. In fact, as we all know, as a professional league with a dominant commercial component, attracting gold is the purpose of the NBA, and they will not do business at a loss. On the last day of the NCAA, almost all Americans' eyes focused on the young people who carried memories of youth and pinned their dreams-no one would pay attention to the NBA, so it is better to be familiar with it than to pay tribute. In the 2007-08 NBA Finals, the Lakers and Celtics were two super giants. With the deepest historical background, the most gorgeous player lineup, the most publicity highlights and many other words, the audience rating reached over 9%, setting a new record for the highest audience rating in the past four years, and the audience rating on the day of the NCAA final was as high as 10%.

Why in the United States, even the powerful NBA will make way for NCAA? This is only because the promotion of NBA overseas is very successful, which once made us take it for granted that even overseas is so hot, the United States is definitely worse, and NCAA is definitely much worse. That's all. So, what is the charm of NCAA?

First of all, boiling fighting blood.

In the NBA, if you lose one game, there will be the next one; If you lose a series, there will be another season. In NCAA, "Crazy March" is only four times for each player, because they only have four years of college time, during which there are unpredictable things such as early graduation, transfer, and dropout. So every tournament is the most precious last time in my life. If you want to live without regrets, you can only make your blood boil and then fight. When every team is trying their best to win every game, how heroic it will be. When attacking, it is like escaping from the tiger's mouth, and when defending, it is aggressive hand-to-hand combat. The degree of oppression at both ends of the attack and defense is almost suffocating. And as long as the game is not over, the ups and downs of the plot will definitely make the ending unpredictable. The first half may be 20 points short, and a sudden Jedi counterattack in the second half greatly increased the tension and excitement of the game.

In the NBA, where big-name stars are often the core of the team's power, the coach sometimes even depends on the players' faces. In the NCAA, the coach is the absolute authority, and the players have only two choices: absolute obedience or immediate departure. Because of this, the team can always be twisted into a rope and never give up until the last moment. On the other hand, due to the absolute authority of coaches, it is easy for famous schools to form and maintain unique traditions and styles of play. For example, Indiana never exchanges man-to-man defense, Louisiana is famous for its surprise defense, and George Mei Sen University mainly plays run-and-run tactics, and so on. The distinctive competition is very pleasing to the eye.

Second, it only stems from the pure love of basketball.

NCAA has no commercial flavor, this is a pure basketball. In this league, there is only the love of basketball, only the desire for victory, only the pursuit of dreams, and nothing else. Remember our college days? For the love and impulse of basketball in our hearts, we can skip classes for basketball, pick up the basketball and run to the basketball court, and jump on the basketball court to interpret the true meaning of life in sports. We just need to know that we are happy. In the NBA, you have to consider the culture of the boss, general manager, coach and locker room, and you have to worry about the contract and salary. Paul, the Clippers' top point guard, graduated from Wake Forest. Someone asked him that year: What do you regret most after entering the NBA? His answer is perhaps the most representative: if you ask me what I regret most after entering the NBA, it is that I will never return to the university campus.

In fact, although NCAA has no commercial component, its brand value exceeds that of NBA. In the ranking of the world's most valuable brand events in 20 10 selected by the authoritative magazine Forbes, NCAA ranked eighth, while NBA fell out of the top ten. This shows the success of the non-professional league NCAA. There is an iron law in the operation of NCAA: the profits of the alliance feed back to the school, and the learning and training are correct. Let's look at the article that the league income belongs to the school. In fact, NCAA's income is quite amazing, including TV broadcast and advertising revenue. For example, in 20 10, NCAA signed a contract with the broadcaster with a total price of 14 years, which is about 1 10 billion US dollars. In addition to maintaining the normal operation of NCAA, these proceeds are also distributed to schools according to strict standards, and are finally used for team investment and facility construction. As for the study and training, it is very simple, and the time of study and training is strictly stipulated: the overall training can only be carried out within six weeks of the preseason, and the weekly training cannot exceed 10 hour. Players' GPA shall not be lower than 1.8, otherwise they will be prohibited from participating in training and competitions. This ensures the operation of the team, improves the quality of players and ensures the high quality of NCAA.

Third, it awakened the sense of belonging from generation to generation.

The United States is a typical immigrant country, and its sense of belonging to home is relatively weak. At present, more than 80% people in the United States have received college education, and sports plays an important role in American college education, especially top sports events often become the top priority of school activities, which can be learned in movies, TV dramas, news and other media. Therefore, in a sense, the university is the place where Americans have the most sense of belonging, and its audience loyalty is far from comparable to that of the NBA in business nature. At the same time, as generations go out of the campus, the audience number of NCAA is also rising. For Americans who watch NCAA now, many of them have gone out of society, and they also had college days. They pay attention to NCAA, and besides the fierce competition itself, they also have a sense of belonging to their alma mater and "used to be themselves". Think about ourselves. When you are already in the society, will you pay more attention when you hear or see the news of your alma mater? "That's my school!" I can't help but blurt it out. The university time spent at my alma mater is the most unforgettable time in a person's life, where we release the energy of youth; There, only passion and dreams, no regrets. I still remember that at a graduation ceremony of Huazhong University of Science and Technology, the president said something that touched college students: What is an alma mater? Alma mater is the place where you scold him eight times a day but don't allow others to scold him. All this is not available in the NBA. We didn't grow up in America, but we have similar experiences, and we can feel the sense of belonging given by NCAA.

I believe that whether it is NCAA or NBA, we are concerned because of our passion for basketball. Everyone who has held basketball in both hands can realize that basketball fascinates us because it can arouse our inner feelings.

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