What about Lamel?

LAMER (Chinese name Blue Ocean Mystery) Cosmetics official website is the top cosmetics brand under Estee Lauder Group, and its core products are Blue Ocean Mystery Cream Cosmetics and Blue Ocean Mystery Eye Cream Cosmetics.

Estee Lauder (Estéé? Lauder) brand profile:

1946 Estee Lauder Company was established in new york, USA, and mainly sells four kinds of skin care products. It is the predecessor of Estee Lauder, founded by Estee Lauder and Joseph Lauder. Now it has developed into the world's largest skin care, cosmetics and perfume company, and is still expanding its business. Estee Lauder also owns other famous brands, such as Clinique, aramis, Barbie Brown, Mark, Original, Jane and Donna Karan. ? Estee Lauder Company has about 1.2 million employees. In addition to the United States, Australia, Belgium, Canada, Britain and Switzerland also produce their cosmetics. ?

In order to bring beauty to every woman, Lady Estee Lauder set up a company named after her in 1946, and launched her first product: a bottle of skin cream developed by her uncle who is a chemist. ?

Before this cream was finally labeled as Estee Lauder, it had won a group of loyal supporters. When 1953 launched the revolutionary youth perfume, Estee Lauder has won the reputation of continuous innovation, good research and development and excellent quality.

Nowadays, Estee Lauder's skin care, make-up and fragrance products have become the best example of the perfect combination of science and art. In view of the company's strict control over product quality and faithful performance of its commitments to customers, Estee Lauder (Estée? Lauder) products are loved by users in more than 0/00 countries around the world.

Brand connotation:

From 65438 to 0946, Ms. Estee Lauder founded the Estee Lauder brand, hoping to bring beauty to every woman. After more than half a century, it has won a wide reputation in the world with its leading technology and excellent curative effect. Today, Estee Lauder's skin care, make-up and perfume products have been sold in more than 130 countries around the world. Adhering to the original intention of bringing beauty to every woman, devoting to the breakthrough and innovation of scientific research and maintaining good communication with customers, these excellent traditions have continued to this day and become a valuable foundation for future development. Creative cooperation with fashion pioneers invites many elites who have made outstanding achievements in their respective fields, endowing the brand with brand-new charm and connotation, symbolizing the contemporary spirit of Estee Lauder and conveying the elegance and connotation that the brand has long admired. * * * tells the story of the return of feminine beauty-young, confident and full of feminine charm.

Ms Estee Lauder has always believed that "every woman can always have beauty and fashion". As a result, she integrated her life taste and fashion sensitivity into the Estee Lauder brand, which not only reshaped the face of the American cosmetics industry, but also affected the global cosmetics market.

Despite its remarkable achievements, Estee Lauder brand has always adhered to the original intention of creating this beautiful cause-to bring beauty to every woman. Firmly believe in the power of scientific research and development; Maintain a positive mental state; Experience the changes brought by skin care products; Keeping good communication with people, these spirits are still the guidance and enlightenment that brands bring to women.

Brand history:?

Born in new york after World War II.

Esther menzel1907 was born in a Hungarian Jewish immigrant family in Queens, new york. Her father runs a hardware store. She is the ninth child in the family. Esther's uncle is a pharmacist, who likes to prepare various chemicals in the laboratory on weekdays. In 1930s, Esther got a formula of moisturizer from her uncle. She made products according to the formula and sold them to female customers in Manhattan beauty salon in new york.

1946, Estee Lauder, who is already Mrs Lauder, and her husband Neusef Lauder started their own company in new york with US$ 50,000, which was later translated into Chinese as Estee Lauder. At the beginning, the company only sold four products: cleaning oil, cream, lotion and full moisturizing essence. In the first year or two, Estee Lauder did not do much business. 1948, with her outstanding eloquence, Mrs. Lauder persuaded SAKS Fifth Avenue, a famous department store in new york, to allow her to open a monopoly counter. Estee Lauder's popularity as a high-end beauty and skin care brand has soared since then.

1953, Estee Lauder launched "YouthDew". This is an aromatic bath oil, which can be used as perfume. "Dew of Youth" was a great success after it went on the market, which broke the situation that French perfume dominated the world, making high-grade perfume no longer a luxury that only a few women could use, and Estee Lauder gained the reputation of innovation and high quality. Since then, Estee Lauder's perfume has been highly praised by the fashion world. Like it? Beautiful perfume, whose advertisements always feature the bride. It is said that the creative inspiration of beautiful fragrance comes from Madame Lauder's best memories and touching vows. "I don't want BEATIFUL to smell like roses, gardenias or any kind of flowers. I want to make beauty the most beautiful, rich and harmonious fragrance among millions of flowers in the world. " Mrs. Lauder said.

In fact, Mrs. Lauder's most famous sentence is: "Every day I work in my life, I am selling." She not only has a keen insight into fashion trends, but also is a marketing expert in business. She has two innovations in the promotion of cosmetics: one is to distribute small bags for free, because she believes that "good products can speak for themselves"; The other is that when buying products, customers can get gifts of the same brand. Nowadays, these innovations have become the classic means of cosmetics marketing.

In 1960s, Estee Lauder began to expand its international market, and successively entered Britain, Canada, Australia, France, Germany and Japan. Estee Lauder's counters are mostly located in high-end department stores, such as Harrods in London and Galeries Lafayette in Paris. The more fashionable and expensive the place, the more it suits Mrs. Lauder's mind.

In addition, the company has continuously expanded its product line, launched men's perfume and beauty and skin care products in 1964, and established Clinique laboratory in 1968 to develop and produce beauty and skin care products after anti-allergy test without essence. 1990, in order to adapt to the global trend of environmental protection, Estee Lauder established Origin Co., Ltd., and the products developed by this company emphasize the pure natural plant formula, and all packaging can be recycled without animal experiments.

From 65438 to 0985, the annual sales revenue of Estee Lauder exceeded 1 100 million USD. 1995 is listed on the new york stock exchange. At present, Estee Lauder products are sold in 30 countries and regions around the world. In fiscal year 2004, the company's net sales revenue was $5.79 billion, which is a veritable cosmetics empire. Estee Lauder, LaMer, Clinique, Origins, MAC and other brands are all brands of Estee Lauder, accounting for half of the well-known cosmetics brands in the United States.

Today, Estee Lauder still maintains a strong family color, and four of its top managers are family members. In April 2004, Lady Lauder, the founder of Estee Lauder, died at her home in Manhattan at the age of 97. 1998, Mrs. Lauder was named as one of the 20 most influential business wizards in the 20th century by Time magazine, and she was the only woman.

When Mrs Lauder founded the company on 1946, she had an unshakable belief that "every woman can be beautiful". By the time she died in 2004, this simple idea almost changed the face of the cosmetics world. In America, Estee Lauder has become a typical representative of fashion perfection.

marketing

Estee Lauder Group attaches great importance to maintaining brand balance from the beginning, which is a fundamental foothold of the company. Even when focusing on developing new brands, the company emphasizes the deep development of existing brands by maintaining the integrity of "classic" products, inventing new skin care and cosmetics, and constantly using new technologies in the production process. The company did not hesitate to invest heavily in this enterprising and well-funded marketing plan. In advertising and commercial promotion, each of its brands has its own unique image in the world.

One of the secrets of the growth of Estee Lauder Group is to acquire brands that are meaningful to the company. When merging new brands or companies, it adheres to its own standards, that is, these brands or companies must bring unique business opportunities and form a complementary rather than weakening relationship with the company's existing brands. In addition, they must add potential for the company's long-term development in the United States and even internationally. m？ Answer? C. bobby? Buying brands such as Brown, Jane, Aveda and Stila fully reflects the company's strategy.

marketing channel

Estee Lauder Group mainly sells products through limited sales channels to achieve the same effect as its product image. These sales channels include high-end department stores, specialty stores, high-end perfume stores and pharmacies. Secondly, it includes self-operated stores and supply cabinets, shops on cruise ships, shops on airplanes, duty-free shops in airports and cities. After receiving Jane and Aveda brands, the company added two new channels at the point of sale, namely, self-selected retail stores and professional beauty salons. 1998 1 1 month, the company also began to sell some products online. In April 2000, the company announced a comprehensive network strategy, including the merger of gloss.com websites.

research and development of products

Over the years, Estee Lauder has been in a leading position in technology because of its investment in research and development. Generally speaking, one-third of the company's annual sales come from the products developed by the company in the last three years. The company's R&D department includes basic research of biophysical science, product development, customer evaluation, regulatory affairs and process development, and now has 395 first-class chemists, biologists, microbiologists and physicists. The company's research and development institutions are concentrated in Melville, new york, Evill, Tokyo, Markham, Ontario and Bryan, Minnesota.

Brand combination

Through years of efforts, the company has established a unique and balanced brand family. This balance is reflected in the positioning of all brands owned, in the attractiveness of brands to different consumer groups, and in the balance of advantages of brands in beauty categories and global geographical areas. The company now owns the following brands:

Los Angeles? Mel. This has always been the secret story of the loved one. Los Angeles? MER blue mysterious cream and "skin care miracle" and? "Extreme luxury" is synonymous. Since space physicist Max Herb invented it forty years ago, Can I only use Hailan Mystery Cream and its nutrient-rich magical active essence? "? Legend "two word description. What about now? Blue Ocean Mystery Cream has a series of magical skin care products. They work together. Restore skin health and balance.

Esther. Lauder Estee Lauder? Established on 1946. Products cover a wide range of women's make-up, perfume and skin care products, as well as men's perfume and skin care products. Estee Lauder brand products have advanced technology, innovative spirit and excellent quality, and are available at 14000 sales points in more than 30 countries and regions.

Aramis? Established in 1964. This brand pioneered the marketing of men's care, skin care products and perfume. 1987, which started the men's laboratory series, is the leading men's skin care series, including shaving products, moisturizing cream and cleanser. The brand is available at 14000 sales points in more than 30 countries and regions.

Clinique Clinique? Established in 1968. Clinique's three steps of cleaning, cleaning cortex and moisturizing are the essence of Clinique's skin care. All Clinique products have undergone rigorous allergy tests and are made under the guidance of top dermatologists. It includes a full range of female and male skin care products, cosmetics, perfumes and hair care products, which are available at 14000 outlets in more than 30 countries and regions.

Prescription? Established in 1979. Suitable for ladies of different ages and skin types, it is famous for its customer beauty concept, skin care technology innovation and unique visual design. In 2000, it launched a magical series, which made the skin look flawless with the help of the principle of light and shadow, and was called a magical breakthrough. Products are sold to 8 countries.

Born? Established in 1990. The appearance of this product adds an exciting choice for traditional health care and beauty products such as skin care, coloring, sensory therapy, bathing and body, perfume, hair care and life AIDS to promote harmony, health and happiness. The products are added with top essential oils and natural plant ingredients. The product is sold in 800 sales points in 30 countries.

m？ Answer? c？ 1994 company acquired an important professional makeup artist brand in the form of majority holding. 1997 and 1998, the company purchased the remaining shares of the brand. 1984 was established in Toronto, and now it produces professional cosmetics, cosmetic tools and skin care products with makeup as the main body. The target groups are professional makeup artists and fashion consumers. The brand is sold in more than 40 countries.

Barbie? Brown? 1995 merged. This brand is a famous series of professional beauty products, including makeup products, perfumes, skin care products, professional makeup pens and tools, and famous makeup artist Bobbi? Brown advocates classic and natural colors. Products are sold to more than 20 countries and regions.

Tommy. Hilfe? This brand is a series of products of perfume, care and cosmetics for men and women, which is made by Tommy? Development and marketing of exclusive global marketing license for Hilfiger brand. Tommy. Hilfe? Toilet products launched "Tommy" brand perfume on 1995, and launched "Tommy? Girl ",1998 launched" Hilfe lattice? In track and field, "Freedom" was introduced by 1999 and "T" was introduced by 200 1. These products are sold in 120 countries and regions.

Donna. Kahlan It is a series of perfumes and cosmetics under famous fashion brands, developed and marketed by the company in 1997, and has the exclusive marketing license in the world. The product line includes Donna? Kahlan Cashmere? Spray perfume and bath products, DKNY perfume and bath products. Products are sold to 120 countries.

Aveda？ It is a manufacturer and marketer of advanced shampoo, hair dye, perm, skin, spa bath, make-up, perfume and body care products made of pure flowers and plant materials merged by Estee Lauder Group with 1997. This merger has greatly enhanced Estee Lauder's strength in the high-quality hair care industry. Products are sold to more than 20 countries.

Stilla? A high-end cosmetics company in Los Angeles, 1999, was acquired by Estee Lauder Group. It is famous for producing fashionable and natural cosmetics and adopting environmentally-friendly packaging, and has a group of young consumers who follow the fashion. Products include cosmetics, body products, cosmetic pens and cosmetic bags, which are sold in more than 10 countries.

Joe. Malone? A London-based company marketing high-end skin care and perfume products 1999 was acquired by Estee Lauder Group. It is characterized by personalized, high-quality and distinctive perfume. About 200 kinds of skin care and perfume products are sold in 4 countries.

Bumble? And then what? Bumble? A high-end hairdressing salon is also a development and marketing company of high-quality hair care products. In 2000, Estee Lauder acquired most of its shares. Its products are sold through 1, 300 high-end beauty salons and a few selected retailers. Products are sold to 10 countries.

Kate. Spades? Beauty? Established in 1999. When Estee Lauder Group acquired Kate? Spade trademark beauty and related product license. Its products can be found in specialty stores and designated stores in the United States and Canada, and can also be found in all Kate? Spade store bought it.

Dalphin. ? In 2003, it was acquired by Estee Lauder Group. This product is an advanced skin care series under the famous French brand, which extracts the essence of natural raw materials and adds selected essential oils. At present, it is sold in independent pharmacies in Europe and designated stores around the world.

Michael. Coles Perfume? Merger and acquisition in 2003. Including products that have won the FiFi Award from American fashion masters, such as Ms. Michael's perfume, Mr. Michael's perfume and? Coles Michael. Kors also includes bath products and body care products. At present, major department stores, designated stores and independent Michael? Kors fashion shop sells it, and you can order it online. ?

Raton? And then what? Fields? In 2003, the group acquired experienced dermatologist Katie from Stanford University. Raton and Kathy? A year ago, Fields founded the skin care brand Raton? & amp？ Field. This brand product is developed for various skin problems and uses a unique formula for each specific skin condition. At present, Raton? & amp？ Fields are available in some department stores and designated stores in the United States, and can also be ordered online in rodanandfields.com.