Classic Chinese to express business

1. What are the ancient texts about doing business?

Fan Li was an outstanding politician and big businessman in the late Spring and Autumn Period. He also has some noteworthy economic management, such as the economic management of benefiting both farmers and farmers. The thought is worth noting. According to "Historical Records·Biography of Huozhi", Fan Li believes: A husband is a sick farmer at his 20s, and at the end of his 90s. If he is sick at the end of the year, he will not be able to make money, and if he is sick in farming, he will not be able to grow grass. He can't grow up to 80, and he can't get down. If the price is reduced by thirty, both farmers and farmers will benefit. There will be no shortage of goods, and there will be no shortage of markets. This is the way to govern the country." The general meaning of the above is that if the price of grain is too low, it will harm the interests of farmers. The farmers will not work hard to produce due to the damage, and the farmland will be damaged. If the price of grain is too high, it will damage the interests of industry and commerce. If industry and commerce are damaged and no one is engaged in industry and commerce, it will cause difficulties in the economy. If the price of grain is as low as 20, it will harm farmers. If the price of grain is as high as 90, it will harm the farmers. It will harm industry and commerce. If the price of grain is limited to no less than 30 and no more than 80, it will be beneficial to both agriculture and industry and commerce. If we can "equalize everything" in this way, there will be no shortage of checkpoints and markets, isn't it? How to govern the country? As for his use of "mo" to replace "industrial and commercial" according to the custom since the Warring States Period, it is his own change. This has been pointed out by predecessors①. It should also be noted that the price of grain is limited to Within the range of no less than 30 and no more than 80, according to "Yue Jueshu·Ji Ni Nei Jing", "buying twenty stones will hurt the farmers, and ninety will end the disease." The price of such grains per stone is consistent with the Warring States Period. The price of millet and stone 30 mentioned by Li Kui at that time was roughly consistent with the price of grain in the Han Dynasty. This may also be an example of the Han Dynasty people using the customs of the time to express Fan Li's thoughts. However, these small changes did not damage Fan Li's thought of "all farmers benefit" The brilliance of... 2. How to express the way of doing business in ancient Chinese?

Duanmu, the originator of Confucian businessmen, bestowed wealth, Tao, Zhu Gong, Fan Li, the wise businessman, Bai Gui, the great businessman of the country, Lu Buwei, the agricultural and business genius, Sang Hongyang. Shen Wansan, the richest man in the country, Wu Bingjian, the richest man in the world, Qiao Zhiyong, a red-top businessman, Hu Xueyan, a generation of money kings, Wang Chi, a hardware king, Ye Chengzhong, Shanxi merchants, the three Xue brothers, an enlightened wealthy businessman, Qu Benqiao, a businessman and an official, Yuquan, a unique path, Fan Shikui, a salt merchant, offering wine to Yang Jimei Advocating benevolence, Li Mingxing, foresight, Li Hongling, the founder of the bank account, Lei Lutai, Xiongcai, Wang Haifeng, Huizhou merchant Zhang Xiaoquan, you can search their names on Baidu to get their deeds. Books that record business affairs include "Historical Records"

< p> Books such as "The Biography of Huo Shi", "Yu Li", "Miscellaneous Notes of Yanjing" and "Zhitan" all have records of ancient merchants.

It is the way of a general to anticipate dangers and dangers, both near and far. Those who know this and use war will win, and those who do not know this and use war will lose. p> It can be seen that terrain is important to combat, and a general must pay attention to it. Doing business is like fighting, and business is like fighting. Being in business is like a general who commands thousands of troops. A wise general will often occupy favorable terrain and ultimately win the war. Victory.

As a great strategist in the Spring and Autumn and Warring States periods, Fan Li knew this very well. From a strategist's perspective, he believed that Tao Di was the center of the world, connected to all the princes, and an ideal place for trade in goods.

So he chose Tao Di as a marketing point. Sure enough, in nineteen years, he made three fortunes and became a wealthy businessman. From this, the reputation of Tao Zhugong became famous in ancient and modern times and left a name in history. According to "Historical Records: Biography of Huo Shi", after the Qin State destroyed the Zhao State, it implemented an immigration policy. At that time, many people bribed officials and were unwilling to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to a distant place. Under the mountains, he took a fancy to the fertile land, rich products, honest folk customs, residents keen on buying and selling, and easy development of commerce.

A few years later, Zhuo became a well-known rich man. This concept of choosing not only the time but also the place has been accepted by later generations of businessmen.

The famous capital of Huaizuo, Yangzhou in Jiangsu Province, is located in the best place in the west of Zhuxi. It is located at the crossroads between the north and the south, with developed transportation, convenient water transportation and frequent goods exchanges. The land was fertile and rich in tea, salt, silk, and silk. Many merchants came here, and merchants from Qin and Shanxi settled and operated here.

It was from here that the famous Huizhou merchants started to dominate the world. 2. Buy when it is cheap, sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that if you buy when it is cheap, it will become expensive even though it is expensive; if you sell it when it is expensive, it will become expensive even though it is cheap.

Emphasize that businessmen should be good at seizing business opportunities, seizing the opportunity, and buying and selling without losing the opportunity. Business profits come from the difference between buying and selling prices.

Once you find that the opportunity to buy or sell has arrived, you should act like a beast or a bird of prey and make an immediate decision. During the time of Wei Wenhou, the Chinese people focused on farming, but Bai Gui was willing to watch the changes in time.

When the grain harvest was good, he bought grain and sold silk paint. When silk became available, he purchased large quantities of silk and sold grain.

He once said: In business, I am as strategic as Yi Yin and Jiang Taigong, as good at judgment as Sun Bin and Wu Qi, and as good as Shang Yang in law enforcement. Some people are too wise to adapt to circumstances, their bravery cannot make prompt decisions, their benevolence cannot make appropriate choices, and their stubbornness cannot adhere to principles.

Therefore, if such a person comes to me to learn how to run a business, I will not teach him. This passage clearly explains his decisiveness and wisdom in grasping the opportunity to buy at low prices and sell at high prices.

Bai Gui's business principles and experience were praised by later generations of businessmen. With his own business strategy and careful management, he made his family rich.

3. See the clues and predict the future to make money. Gou Jian, the king of Yue in the Spring and Autumn Period, was ashamed of his country's subjugation by snow. He worked hard to govern the country all day long. When he learned that the state of Wu was suffering from a severe drought, he purchased a large amount of grain from the state of Wu. In the second year, the state of Wu was severely short of food. The people were in dire straits. The hungry people had no food to eat, and there were many complaints. The state of Yue took the opportunity to raise troops to destroy the state of Wu.

God will not let you down if you work hard. The King of Yue finally became a hegemon and became one of the five hegemons of the Spring and Autumn Period.

What King Gou Jian of Yue did here was a big deal. The fortune he made was not gold and silver, but a country and the hegemony that dominated the world. It is a successful example of the application of merchant methods in politics.

"Yi Jian Zhi" records that during the Song Dynasty, there was a fire in Lin'an City, which affected the fish pond. The shop of a businessman named Pei also caught fire. However, he did not go to put out the fire, but took the fire with him. With two taels of silver, they recruited manpower to go out of the city to purchase bamboo, wood, bricks, tiles, reeds, rafters, rafters and other building materials. After the fire, everything was in ruins, and building materials were in hot demand on the market. At this time, Pei's merchants took advantage of the opportunity to make a fortune, earning dozens of times the value of the shop. At the same time, they also satisfied the needs of the market and the market. the needs of the people.

You can catch a glimpse of a leopard in a tube. Keen observation and accurate judgment are the never-ending source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. 4. Small profits but quick turnover, no one dares to be noble. Ji Ran, a great business theorist of the pre-Qin Dynasty, believed that "the most noble will turn against the low, and the low will turn against the noble." He advocated that "the noble is like dung, and the cheap is like pearls and jade."

Sima Qian once said: "Buy for three yuan if you are greedy, and buy if you are cheap for five yuan." This means that a businessman who is greedy for high profits can only make a profit of 30%, while a businessman who makes small profits but quick turnover can make a profit of 50%. "Yu Ion" records: There were three businessmen selling the same product in the market. One of them lowered the price and sold it to many buyers. He made a fortune within a year. The other two refused to lower the price and made a huge profit. Far less than the former.

Zhang Liang, a counselor of Liu Gang, the founder of the Han Dynasty, was a student of Huang Shigong in his early years. He sold scissors to people during the day and came back to study at night. Later, he felt that there was not enough time to study, so he divided the scissors into upper, middle and lower parts. Wait, the price of the high-grade ones remains the same, the price of the medium-grade ones is one penny less than the original price, and the low-grade ones are two cents less. As a result, it only took half a day to sell twice as many scissors as usual, earn twice as much money as before, and spend more time studying than before. Therefore, there is a folk proverb: Zhang Liang sells scissors. ——High and low are the same thing.

5. Carved red and green to keep customers company. "Miscellaneous Notes of Yanjing" contains: The store in the capital city is plain and simple, carved red and green, with brocaded windows and embroidered doors. Some shop signs hang high, and at night, colorful brocade lanterns are lit at the door of every house, illuminating the street as if it were daytime.

Some shops display calligraphy and paintings to promote products, as well as paintings and calligraphy by celebrities, which is arty. In this way, we can sublimate the taste of the store and increase the customer's return rate.

There are also some teahouses, restaurants, and hotels that specially arrange musical instrument performances and storytelling to entertain guests. In a noodle shop in Hangzhou, the capital of the Song Dynasty, as soon as a customer entered the shop and sat down, the waiter immediately came to ask what the customer wanted, complying with the customer's instructions and making no mistakes.

Operators.

3. How to express the way of doing business in ancient Chinese?

Famous merchants in ancient times: Duanmu, the originator of Confucian business, bestowed wealth; Tao, Zhu Gong; Fan Li, the wise merchant; Bai Gui, the founder of the country; the giant businessman; Lu Buwei; the agricultural and business prodigy; Sang Hongyang; the rich man could rival the country; Shen Wansan The richest man Wu Bingjian, a business tycoon, Qiao Zhiyong, a red-top businessman, Hu Xueyan, a generation of money kings, Wang Chi, a hardware king, Ye Chengzhong, Shanxi merchants, three brothers of the Xue family, enlightened wealthy merchants, Qu Benqiao, a businessman and an official, Yuquan, a unique path, Fan Shikui, a salt merchant, offering wine, Yang Jimei, advocating benevolence and virtue. Li Hongling, the founder of the bank account, Lei Lutai, the founder of the bank account, Wang Haifeng, the Hui merchant, Zhang Xiaoquan, and their deeds can be obtained by searching their names on Baidu. Books that record business affairs include "Historical Records".

There are records of ancient merchants in books such as "The Biography of Huo Zhi", "Yu Li", "Miscellaneous Notes of Yanjing" and "Zhitan". Ten Tips for Doing Business in Ancient Times 1. Know the terrain to win and choose the terrain to make money. The Art of War says: The terrain is determined by the help of soldiers.

It is the way of a general to anticipate the enemy's victory, to plan for dangers, and to plan for near and far. He who knows this and uses war will win; he who does not know this and uses war will lose.

It can be seen that terrain is important to combat, and a general must pay attention to it. Doing business is like fighting, and shopping malls are like war. People who often do business are like generals who command thousands of troops. A wise general will often occupy favorable terrain and ultimately win the war.

As a great strategist during the Spring and Autumn and Warring States periods, Fan Li knew this very well. From a strategist's perspective, he believed that Tao Di was the center of the world, connected to all the princes, and an ideal place for trade in goods.

So he chose Tao Di as a marketing point. Sure enough, in nineteen years, he made three fortunes and became a wealthy businessman. From this, the reputation of Tao Zhugong became famous in ancient and modern times and left a name in history. According to "Historical Records: Biography of Huo Shi", after the Qin State destroyed the Zhao State, it implemented an immigration policy. At that time, many people bribed officials and were unwilling to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to a distant place. Under the mountains, he took a fancy to the fertile land, rich products, honest folk customs, residents keen on buying and selling, and easy development of commerce.

A few years later, Zhuo became a well-known rich man. This concept of choosing not only the time but also the place has been accepted by later generations of businessmen.

The famous capital of Huaizuo, Yangzhou in Jiangsu Province, is located in the best place in the west of Zhuxi. It is located at the crossroads between the north and the south, with developed transportation, convenient water transportation and frequent goods exchanges. The land was fertile and rich in tea, salt, silk, and silk. Many merchants came here, and merchants from Qin and Shanxi settled and operated here.

It was from here that the famous Huizhou merchants started to dominate the world. 2. Buy when it is cheap, sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that if you buy when it is cheap, it will become expensive even though it is expensive; if you sell it when it is expensive, it will become expensive even though it is cheap.

Emphasize that businessmen should be good at seizing business opportunities, seizing the opportunity, and buying and selling without losing the opportunity. Business profits come from the difference between buying and selling prices.

Once you find that the opportunity to buy or sell has arrived, you should act like a beast or a bird of prey and make an immediate decision. During the time of Wei Wenhou, the Chinese people focused on farming, but Bai Gui was willing to watch the changes in time.

When the grain harvest was good, he bought grain and sold silk paint. When silk became available, he purchased large quantities of silk and sold grain.

He once said: In business, I am as strategic as Yi Yin and Jiang Taigong, as good at judgment as Sun Bin and Wu Qi, and as good as Shang Yang in law enforcement. Some people are too wise to adapt to circumstances, their bravery cannot make prompt decisions, their benevolence cannot make appropriate choices, and their stubbornness cannot adhere to principles.

Therefore, if such a person comes to me to learn how to run a business, I will not teach him. This passage clearly explains his decisiveness and wisdom in grasping the opportunity to buy at low prices and sell at high prices.

Bai Gui's business principles and experience were praised by later generations of businessmen. With his own business strategy and careful management, he made his family rich.

3. See the clues and predict the future to make money. Gou Jian, the king of Yue in the Spring and Autumn Period, was ashamed of his country's subjugation by snow. He worked hard to govern the country all day long. When he learned that the state of Wu was suffering from a severe drought, he purchased a large amount of grain from the state of Wu. In the second year, the state of Wu was severely short of food. The people were in dire straits. The hungry people had no food to eat, and there were many complaints. The state of Yue took the opportunity to raise troops to destroy the state of Wu.

God will not let you down if you work hard. The King of Yue finally became a hegemon and became one of the five hegemons of the Spring and Autumn Period.

What King Gou Jian of Yue did here was a big deal. The fortune he made was not gold and silver, but a country and the hegemony that dominated the world. It is a successful example of the application of merchant methods in politics.

"Yi Jian Zhi" records that during the Song Dynasty, there was a fire in Lin'an City, which affected the fish pond. The shop of a businessman named Pei also caught fire. However, he did not go to put out the fire, but took the fire with him. With two taels of silver, they recruited manpower to go out of the city to purchase bamboo, wood, bricks, tiles, reeds, rafters, rafters and other building materials. After the fire, everything was in ruins, and building materials were in hot demand on the market. At this time, Pei's merchants took advantage of the opportunity to make a fortune, earning dozens of times the value of the shop. At the same time, they also satisfied the needs of the market and the market. the needs of the people.

You can catch a glimpse of a leopard in a tube. Keen observation and accurate judgment are the never-ending source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. 4. Small profits but quick turnover, no one dares to be noble. Ji Ran, a great business theorist of the pre-Qin Dynasty, believed that "the most noble will turn against the low, and the low will turn against the noble." He advocated that "the noble is like dung, and the cheap is like pearls and jade."

Sima Qian once said: "Buy for three yuan if you are greedy, and buy if you are cheap for five yuan." This means that a businessman who is greedy for high profits can only make a profit of 30%, while a businessman who makes small profits but quick turnover can make a profit of 50%. "Yu Ion" records: There were three businessmen selling the same product in the market. One of them lowered the price and sold it to many buyers. He made a fortune within a year. The other two refused to lower the price and made a huge profit. Far less than the former.

Zhang Liang, a counselor of Liu Gang, the founder of the Han Dynasty, was a student of Huang Shigong in his early years. He sold scissors to people during the day and came back to study at night. Later, he felt that there was not enough time to study, so he divided the scissors into upper, middle and lower parts. Wait, the price of the high-grade ones remains the same, the price of the medium-grade ones is one penny less than the original price, and the low-grade ones are two cents less. As a result, it only took half a day to sell twice as many scissors as usual, earn twice as much money as before, and spend more time studying than before. Therefore, there is a folk proverb: Zhang Liang sells scissors. ——High and low are the same thing.

5. Carved red and green to keep customers company. "Miscellaneous Notes of Yanjing" contains: The store in the capital city is plain and simple, carved red and green, with brocaded windows and embroidered doors. Some shop signs hang high, and at night, colorful brocade lanterns are lit at the door of every house, illuminating the street as if it were daytime.

Some shops display calligraphy and paintings to promote products, as well as paintings and calligraphy by celebrities, which is arty. In this way, we can sublimate the taste of the store and increase the customer's return rate.

There are also some teahouses, restaurants, and hotels that specially arrange musical instrument performances and storytelling to entertain guests. In a noodle shop in Hangzhou, the capital of the Song Dynasty, as soon as a customer entered the shop and sat down, the waiter immediately came to ask what the customer wanted, complying with the customer's instructions and making no mistakes.

Operators. 4. What does business mean in classical Chinese?

1. Vitality, vitality.

The first chapter of "Fan Zhang Chicken Millet" by Yuan Gong Tianting: "The luck of Yin and Yang, all things are complicated, and the business is endless." The poem "Gengzi Jiaping first heard the snow on the fifth day of the Qing Dynasty and wanted to move outside the Great Wall" by Lianggong of Zhou Dynasty in the Qing Dynasty : "Looking at the pine leaves from a distance, business is already booming."

Ye Shengtao's "Fire·Xiao Xing": "The peaceful and light sunshine shining on the field is like an infinite business that gives everything." 2. State of mind.

The shadows and pictures are exactly the same, and the shapes of thousands of lotus pictures are extremely delicate. The business is different, and the person who knows it has a rare treasure. ”

3. Livelihood; life. Song Su Shunqin's poem "Farewell to Gao Wenyue, Ansu's Chief Scholar": "The people of Qin are excessively extortionate, and the business is miserable."

Ming Tang Yin's "Qiao Qiao Song": "Business should be sought from a stable place, and don't get into trouble." "High mountains and deep waters." Chapter 5 of "The Legend of Heroes": "Elder Tan Yun rented a house to live with Mr. Zhu and his wife, and borrowed some money to do business with him."

4. Work; work. Chapter 1 of "Journey to the West": "What if I go with you but don't miss my business? Who will take care of my mother? I want to chop wood, so you can go."

"Shuo Yue Quan Zhuan" "Chapter 65: "Because Xiao Ke has been in the government business and knows a lot about him, no one will come to check, so all the gentlemen can live in peace." Shi Ying's "Seven Discussions on the Strike Wave in Shanghai": "There is no room for old people in the factory. When workers see that they are older, they stop their business without caring about their livelihood. ”

5. Situation. Du Fu of the Tang Dynasty's poem "In pursuit of rewards for the old people in Shuzhou, I see you every day": "Old and sick, nostalgic, business can be known."

Wang Guiyi of the Qing Dynasty's poem "Cold Snow": "The bonfire has no flame, and the silk robe If you are not warm, hungry, cold and naive, who can you talk to about business?" 6. It is said to advocate.

Kill him. Ji called the king of Wei and said: 'I hate that I don't do my own business, but I am misunderstood by the crowd!

The county magistrate had no choice but to visit various places and did not do much business. " 7. Youyan is interested.

"Preface" by Fu Xian of the Jin Dynasty: "The people of Wu cut off the wings of birds and shook them in the wind, which is better than two wings in a radius. However, there is no business in China. After destroying Wu, they will be proud of it." 8. It is called external addition. It means something else.

Jin Yuan Hong's "Later Han Dynasty·Ling Di Ji I": "Huang Yuanai later met Situ Yuan Wei. Wei sighed at his extraordinary talent and said: 'If you ask for a son-in-law, he is so good.' Someone told Yuan Ai with the words of Wei, and also said: "Mr. Yuan has a daughter, so I don't want to marry you!" " Pei Song's note from the Song Dynasty in the Southern Dynasties: "Historical records are full of embellishments, so some of the previous statements are not true. Later authors have changed them, which is far from true. " 9. Buying and selling; Do business.

"Kingben Popular Novel: Cui Ning Beheaded by Mistake": "I used to study, but later I saw that it didn't work out, so I changed my career to do business." The first chapter of "Li Kui Bearing Jing" written by Yuan Kangjin: "The old man's surname is Wang Minglin lives in Xinghua Village, runs a small wine shop, and does some business."

Chapter 9 of "The Scholars": "Although Mr. Yang is from a business background, all accounts are kept. But she refuses to cook carefully. "Sha Ting's "The Way of the Beast": "Her son works as a porter and often helps some small businessmen in the city to buy groceries in the provincial capital; sometimes he also does some business of his own."

10. Refers to money. Volume 31 of "The Case Surprised at Two Moments": "For such a rich family, one life can at least cost him several hundred taels of business, so how can he live like this?"

Volume 3 of "The Case Surprised at Two Moments" Six: "Four businessmen, seeing that they are not the best, know that there is not much business, and they take away the rags and old clothes they left behind."