How to "snowball" funds by "borrowing chickens to lay eggs"

1. You should do this if you have a product to rely on

1. Borrow other people's money to advertise

Find an advertising space suitable for your promotion on a website or media. Then subdue the rest of the merchants to burden the advertising cost. For example, you can find four merchants to share the advertising expenses equally, each bearing 25%. In return, they can get a publicity space from your advertising space. Therefore, you get an advertising space without spending a penny.

2. Make the market by "products"

Bring the good products that others have tested by the market, which are very prominent in cost performance, but not well-known, and sell them in your own region, and win the customer base quickly by applying the principle of "small profits but quick turnover"-your own products must be complementary to this product. After that, I will follow up and sell my products to these customers, the conditions of immigration in the United States. This strategy is suitable for new products with low cost performance, no characteristics, fierce competition and low reputation.

second, customers should do this as a bargaining chip

1. increase the frequency of customer purchases

find new products (or product portfolio plans) to increase the frequency of customer purchases. For example, a barber shop can provide a scheme of "one person can apply for a card, and the whole family can benefit", that is, a monthly card and an annual card can be applied by one person to study in Singapore, and this card can be handed over to any family member, so that the whole family can enjoy the service in the barber shop with this card. This scheme belongs to the "leverage" of its own products, which is simple, feasible and the fastest to benefit.

2. Turn customers into dumpers

Make a plan to encourage customers to introduce other friends. For example, in a beauty salon, one person needs 2 yuan. When two people come together, they only need 3 yuan. Bread is sold in the bakery. Every time customers buy a loaf of bread, they will be given two "discount cards", ranking by Hong Kong schools. One is for the customer's own use, and the other is for the friend recommended by the family. Each discount card can only be used once; Send two discount cards for each purchase ... This will stimulate customers to keep buying and introduce themselves continuously.