Which country's brand is fresh?

Fresh is a high-end skin care luxury brand under the LVMH Group in France.

Fresh, with a strong humanistic color, it is believed that hundreds of years of human cultural wisdom is a precious heritage of beauty. Fresh combines the ancient beauty tips circulated by all ethnic groups in the world with the preferences and habits of modern people, and re-blends them into a skin care series suitable for daily use.

Fresh is unique in the industry because of the unique integration of old and new, which is reflected in nostalgic packaging and quiet colors and permeated with a modern minimalist aesthetics. The milk series adopts simple translucent bottles; The bubble bath is designed as cubes of sugar, and the ruler is placed in a frosted cylinder. Perfume bottles are like old people's washing water or toilet water bottles; The facial care product can has a white porcelain feeling; Meticulous painting uses plain flowers with delicate oriental colors.

The development history of fresh food

Fresh's entrepreneurial history is like a typical "American dream". The founders Lev Glazman and Alina Roytberg came from the former Soviet Union, Russia and Ukraine respectively, and immigrated to the east coast of the United States with their families when they were young. Founder Lev has a gift for perfume. Founder Alina graduated from Parsons Fashion Institute in new york and is a classmate of MarcJacobs. They first run a small laundry in Boston, and sold a set of exquisite handmade bath soap OverSoap at 199 1, which sold out in a few days, quickly became famous in the beauty circle, began to be fresh, and established the status of an advanced beauty bath skin care brand.

After being acquired by LVMH in 2000, make-up was born.

Today, fresh has 500 kinds of beauty products and spa services, making it a leader among international beauty boutiques. The head office on NewburyStreet, a boutique street in Boston, still retains traces of its establishment.

The core idea of Fresh is to combine classic beauty formula and natural therapy with modern cutting-edge technology to create efficient modern beauty care products.

From 200 1 to the spring of 2002, Fresh completed the transformation from a bath and body products company to a beauty cosmetics company, which can fully meet the needs of picky customers. Fresh has more than 360 branches around the world: its products include skin care, body care, perfume, cosmetics, hair care products and household items. In 2007, it was supported by the technical formula of kifus Cosmetics Co., Ltd. in Britain.

For the above, please refer to Baidu Encyclopedia-Fresh.