Eight entrepreneurial directions for women in the future

Eight entrepreneurial directions for women in the future

1. More women will run sideline businesses.

By definition, there are many types of entrepreneurs: from five-person startups to top 200 companies to self-employed. Being your own boss means that you don't have to listen to other people's work anymore.

Sheryl Connelly, a futurist at Ford whose main job is to predict the future, said that in 20xx, women are more likely than men to run sideline businesses. According to Harris poll, 75% of women plan to run a sideline business, while only 58% of men do. 28% of millennial women are already engaged in sideline business. Connelly said that the reason why women spend half their energy on traditional company work and the other half on sideline work is mainly because they are not valued as much as men in the company, or they can't get the same high salary as men.

2. The number of startups dedicated to improving women's lives will continue to grow.

Most of the most profitable companies in the world are solving practical problems, which everyone will encounter. Investors are willing to invest in any product or service that can make life easier, cost less or make people happier. Considering that women are the largest consumer group, those female founders who focus on solving the difficulties faced by their female compatriots often get the most. Susan Choe, general partner of Katalyst Ventures, a venture capital firm, predicts that more "FemTech" startups will appear in various industries this year-from MTailor, StyleSeat Real Real the industry to Modern Fertility, Kindbody and Prelude Fertility in the field of fertility. It is estimated that by 20xx, women's technology will grow into a $50 billion market.

3. Successful female entrepreneurs will narrow the risk capital gap between men and women.

In 20xx, only 2% of venture capital was invested in startups founded entirely by women. What is even more surprising is that since 20xx, the proportion of seed capital flowing to such startups has remained between 4% and 5% of the total seed investment, while the proportion of capital flowing to startups founded entirely by men has remained between 83% and 85%. Shelly Zails, CEO of Women Businessmen, pointed out that these depressing figures have aroused the fighting spirit of women pioneers, and they will strive to accelerate the narrowing of this gap in 20xx and beyond. Although the investment is far less than that of men, research shows that for the same dollar of investment, the return of female-owned startups to investors is more than twice that of male-owned startups. Kevin ollie O 'Leary, an investment star in the reality show Shark Pool, said that, in fact, 95% of his profits came from companies led by women.

This year, more and more women will unite and try to narrow this unreasonable gap. All experts agree that the practice of "women supporting women" has a great influence and is becoming more and more common. Now, successful female entrepreneurs unite to provide all kinds of support for emerging female founders. Examples include Bumble, a popular dating application in the United States, setting up a venture capital fund to invest in women, and Rent the Runway, a costume rental platform, launched the Rent the Runway Fund and the Project Entrepreneur Acceleration project for female founders.

4. More millennial women want to join companies led by women.

Rebecca Metter, co-founder and CEO of Wambi, said that many millennial women feel that they can't fully participate in the company, and their work is often not supported in large male-dominated enterprises. Therefore, Mette predicts that more millennial women will break the shackles of old jobs and find exciting new jobs in the entrepreneurial circle. "Young women are very interested in starting a business," she explained. "In other words, they will look for companies that are consistent with their values and are solving meaningful problems."

More women will enter politics.

Sonja Rasula, CEO and founder of Unique Markets, said that women and men in similar management positions value different things. She explained that it is often more important for women entrepreneurs to become the pillars of the community and have a positive social impact. She believes that because of this, more women entrepreneurs will take action to participate in activities this year-whether to support politicians or to express their opinions to the public on medical care, immigration and other issues. In order to welcome the 20xx election. "Women entrepreneurs generally believe that this is not only good for everyone, but also good for women compatriots," she continued. "This will improve women's medical conditions, increase the welfare of pregnant women and bring more funds to female founders. I predict that more female entrepreneurs will enter politics and openly support female politicians. "

6. More women will become board members.

"Research shows that a gender-diverse board can produce better performance and the company is less unstable," Cui explained.

Absorbing women, ethnic minorities and other ethnic minorities will make the board of directors have broader professional knowledge and wisdom, which will increase the attractiveness of the board of directors to companies that value diversity. Choe said that with more and more women entering the board of directors, it is hard-won and long overdue for women, and this change in leadership will enable listed companies to establish more strategic partnerships with companies established by women.

7. More and more ethnic minority women are starting businesses.

According to the statistics of American Express's female-owned enterprises in 20xx, Hispanic female founders increased by 172% and black female founders increased by 164% in 20xx. Connelly said that this double-digit growth will not end soon, and predicted that this trend will only intensify.

"More women and ethnic minorities are engaged in entrepreneurship and provide products and services that other women need and want, knowing that women have influenced more than 85% of purchase decisions." She shared. These women entrepreneurs understand the specific needs of marginalized groups, which provides them with a unique perspective and incredible opportunities for success, enabling them to explore different markets.

8. Women will further mainstream sustainable development.

It takes time and a lot of dialogue to achieve sustainable development, but Tessa Mansfield, chief creative officer of Stylus, a trend intelligence company, said that global consumers are realizing this problem. She explained that although many well-known large companies are slow to respond to this, more and more small companies led by women are leading the change. "In 20xx, we believe that sustainable development will become the mainstream, especially in fashion and textile industries. In these industries, women entrepreneurs will give like-minded women the right to join this cause and promote the innovation of sustainable materials. " She continued.

The pioneer in this field is Eva Cruise, who founded the Global Fashion Agenda in 20xx, an organization concerned with the sustainable development of the fashion industry. Now, Cruise is working with industry leaders to work out an agenda to save the planet. And Natsai Audrey Chieza, who worked in the fast-growing design field for eight years and then founded Faber Futures. This research laboratory explores the use of bacteria, fungi and algae to develop sustainable materials, products and services.

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