Strategic conception of moderate and advanced development of tourism economy

1. The connotation of Henan's moderately advanced development strategy of tourism economy

(1) New Trends of International Tourism Development

A. the regional center of gravity of tourism shifts to the east.

With the development of the world economy and the expansion of international cooperation and exchanges, the focus of the tourism market has begun to shift eastward from Europe and North America, and the Asia-Pacific region has become a "hot spot" for international tourism. Asia is the region where the proportion of international tourism has risen fastest in the past decade, and the growth momentum is still continuing. It is estimated that in the next few years, the number of global tourists will reach 3 billion, the number of international tourists will reach 654.38+0 billion, and the tourism revenue will reach 2 trillion US dollars. Asia-Pacific, Africa and Latin America may become the main markets for international tourism, with broad market potential.

B. Tourism modes tend to be diversified

With the improvement of people's cultural living standards, the pursuit of tourism connotation began to take a qualitative leap. Tourists pay more attention to cultivating sentiment, increasing knowledge and eliminating fatigue in the pure natural environment and rich cultural atmosphere. Those simple leisure sightseeing tours are gradually transformed and replaced by tourism models and projects that integrate culture, entertainment, sightseeing and recuperation. The change of tourism concept provides a good opportunity for developing countries and regions with unique tourism resources to develop tourism economy.

C. Tourism resources tend to be scattered

"Unlimited tourism" is a new concept recently put forward by the international tourism industry. The value of the concept of infinity lies in that it breaks the situation that traditional tourism projects and scenic spots dominate the market and marks the arrival of the era of tourism diversification. The social background of the concept of "unlimited tourism" is the acceleration of human life rhythm and the aggravation of mental burden, especially the younger generation of city citizens, whose mentality of getting rid of the noise, seeking excitement and returning to nature is growing day by day. Participatory projects such as exploration, rock climbing, mountaineering, bungee jumping and scientific investigation have become a new fashion. The proposal of "unlimited tourism" is a challenge to the traditional tourism industry and also provides new opportunities for the tourism industry to seek new development.

(2) Opportunities and challenges faced by Henan tourism.

A. the development direction of tourism in Henan province during the tenth five-year plan period

Constantly expanding the field of consumption and expanding the scale of consumption is an important link to stimulate national economic growth. As an important department of consumer goods production, tourism has the characteristics of rich resources, broad prospects, high industrial relevance, large employment capacity, strong foreign exchange earning capacity and quick investment results. Henan province is an underdeveloped area. Under the situation of increasingly fierce economic competition, it is imperative to comply with the general trend of international social development, implement the development strategy of moderately ahead of the tourism economy, and promote the rapid economic growth of the whole province. Therefore, the Outline of the Tenth Five-Year Plan for National Economic and Social Development of Henan Province (Draft) discussed and adopted at the Fourth Session of the Ninth National People's Congress of Henan Province points out that it is necessary to establish the concept of big tourism and big industry and vigorously explore the tourism market. "Give full play to the advantages of our province's tourism resources, implement the boutique brand strategy, build Henan into a major cultural tourism province as soon as possible, and cultivate tourism into a new pillar industry". It is predicted that during the Tenth Five-Year Plan period, the total tourism revenue will increase by 12% annually, reaching 63 billion yuan in 2005, equivalent to more than 8% of the province's GDP.

Therefore, the tourism industry policy of our province can be understood as: implementing the grand tourism strategy of government-led, moderately advanced, intensive management and sustainable development, promoting the all-round growth of tourism economy scale and benefit, and making it a pillar industry of our national economy as soon as possible.

B. Pursuing a moderately advanced tourism economic development strategy

Take tourism as the breakthrough of economic take-off, and comprehensively promote the development of related industries of the national economy. To implement this strategy, we must have objective conditions such as rich natural resources, rich cultural accumulation and strong absorption. According to the characteristics of openness of tourism, it is the only choice to achieve leapfrog development before the local productivity level by increasing investment to meet the tourism consumption demand of relatively developed areas and achieve the purpose of promoting the local tourism economy and stimulating the economic growth of related industries.

C. face the future and achieve full integration with international tourism.

WTO has brought China's economy into the tide of globalization. If Henan tourism wants to make a difference, it must bravely go to the international market. The moderately advanced development of tourism economy is to face the future and realize the comprehensive integration with international tourism. The advance of tourism economic development is to establish an orderly scientific planning, marketing and management system in the initial stage of development; By referring to the standards and practices of international tourism, we can study and master the market operation rules and development trends, expand the development space of tourism in the overall pattern of world economic and cultural integration, and grasp the initiative of international and domestic tourism markets.

D. the reference significance of the successful experience of tourism development

The profound cultural implication of Henan tourism resources is rare at home and abroad. This has laid a solid material foundation for realizing the strategic intention of the provincial party Committee and the provincial government to develop moderately ahead of schedule and building internationally renowned brands and domestic fine products. Jiaozuo, Xixia, Dengfeng, Linzhou, Jiyuan and other counties and cities are successful examples of moderately advanced development of tourism economy in recent years. The success of this model benefits from the unique cultural tourism resources and the implementation of "establishing the city through tourism". They regard tourism as the "leading" and leading industry of regional economic development, and have embarked on a development track of promoting tourism by culture, opening up by tourism and promoting construction by tourism. In a short time, a poor and backward mountain county will be built into a famous tourist city in China. Their successful experience can provide reference for our province to implement the moderately advanced development strategy of tourism economy.

In a word, Henan tourism should show the elegant demeanor of ancient Yellow River culture with a modern look, and make greater contributions to the development of tourism economy and culture in China and even the world.

2. The development strategy of tourism economy in Henan Province is moderately ahead.

(1) Create the overall image of Henan tourism industry with the spirit of the four ancient civilizations in the world.

Among the cultural remains of the four ancient civilizations in the world, the "pyramid" is the symbol of ancient Egypt; Code of hammurabi and Halaba culture are the representatives of Euphrates civilization and Indus civilization. Yellow River culture is the embodiment of Chinese civilization in China. Heluo culture developed in the Central Plains is the core and essence of Chinese civilization in China. So as far as Chinese civilization in China is concerned, Heluo culture in the Central Plains represents China, one of the four ancient civilizations in the world. The overall image of Henan tourism should be shaped by the generosity of the four ancient civilizations in the world.

In particular, the newly launched Journey to the Yellow River is an epic that celebrates the struggle of the Chinese nation and is the beginning of Henan's tourism to build an international brand-name route. In terms of industrial image-building, we should first reveal the cultural connotations of Hutuluo and Zhouyi Bagua, and carry forward the profoundness of China's ancient philosophical thoughts, so as to make them as famous as Pyramid, code of hammurabi, Mahabharata and Ramayana. Route planning should strive to maintain the integrity of the Yellow River culture, which can extend to Xi 'an in the west and Anyang in the north. The construction of scenic spots should fully understand the practical significance of General Secretary Jiang Zemin's assertion that Henan is the epitome of Chinese culture and history, and show the world the historical evolution of Chinese civilization in different historical stages from the Spring and Autumn Period and the Warring States Period to the founding of New China, such as Zhixia, Shang and Zhou Dynasties.

(2) Suggestions on exploration and planning of tourism projects.

Suggested tourism projects for exploration and planning in Heluo area are:

A. Ancient cultural tourism projects represented by Fu, Sui Renshi, Nuwa, Yao, Shun and Yu;

B summer cultural tourism projects represented by Yangcheng, Huangtai and Chai Shao;

C. Business and cultural tourism projects represented by Shangqiu, Zhengzhou and Anyang;

D. Cultural tourism projects in the Eastern Zhou Dynasty and Spring and Autumn Period, represented by Luoyang and Sanmenxia;

E. Cultural tourism projects in the Spring and Autumn Period and the Warring States Period represented by Zhao Great Wall, Wei Great Wall and Chu Great Wall;

F. Ancient water conservancy tourism projects represented by Gong Yu, Han Zhi, Ming and Qing Dynasties.

Suggestions for strengthening the development of Heluo area include:

A. Shangqiu Shang cultural tourism project construction project;

B. Kaifeng Juniper Tourism Project Construction Project;

C. Zhengzhou Mall Tourism Project Construction Project;

D. Anyang Yinshang cultural tourism project construction project;

E. Xinzheng Huangdi hometown tourism project construction project;

F. Lingbao Huangdi Zhuding Original Ecological Tourism Project Construction Project;

G. Gongyi Songling Tourism Project Construction Project;

H. Jin Meng Hanling Tourism Project Construction Project;

1. Construction projects of tourism projects in Luohe, Tuluoshu and Fuxitai;

J. Tourism project construction project of Guo Guizu Cemetery in Shaanxi County;

K. Mangshan Yellow River Tourist Area Tourism Project Construction Project.

(3) Making Henan tourism products according to the standards of "National Park" and "Open Laboratory"

In today's world, the formation of many tourist attractions (such as the tropical rain forest in the Amazon basin in South America, the Sahara desert in West Africa, and the Himalayan alpine snow area in South Asia) is famous for developing scientific tourism projects with isolated natural resources. The Qinling Mountains, which runs through central China, is the most typical intracontinental collision orogenic belt in the world, and geologists named it "China Central Orogenic Belt". Funiu Mountain in Henan Province is the eastward extension of the central orogenic system. Its beauty lies in forming the natural transition boundary of climate zone, biota, geological and geomorphological units and human geographical environment in the south, north, east and west of China. Its natural resources have the objective conditions to build a world-class "national park", "open laboratory" and "eco-tourism demonstration area". "Funiu Tour" can integrate leisure sightseeing, scientific research and exploration, echo the "Yellow River Tour" from north to south, and show the breadth and depth of Henan tourism culture.

It is suggested that the tourism projects developed and planned in Funiu Mountain area include:

A. Geological tourism projects represented by Funiu Mountain World Geopark;

B. Eco-tourism projects represented by Baotianman Alpine Botanical Garden;

C. Sports tourism projects represented by Danjiangkou Water Sports Ground;

D. industrial tourism projects represented by Luanchuan molybdenum mine;

E. Adventure tourism projects represented by the investigation of the site of the Great Wall of Chu;

F. Tourism and holiday projects represented by Huanghuayuan and Wuduoshan granite peak cluster landscape areas;

G. Tourism and holiday projects represented by Yuhuangding, Longchiyuan and Huashupan metamorphic rock peak and ridge landscape areas.

Suggestions on strengthening the development of tourism projects in Funiu Mountain area are as follows:

A. Cretaceous dinosaur egg relic tourism project construction project;

B. Xichuan Chu cultural relics tourism project construction project;

C. Nanyang Eastern Han Cultural Tourism Project Construction Project;

D. connecting line project of Funiu Mountain Nature Reserve;

E. connecting line project of Funiu Mountain Scenic Area.

(4) realize the complementary advantages of regional resources and the interaction of economic interests.

At present, China's tourism industry is a government-led industry. Under the guidance of the government's industrial policy, strengthening regional linkage and improving perceived quality are the decisive factors for the industry to maintain a strong development momentum. Tourism is a social, economic and cultural phenomenon with its own development law. Breaking the boundaries of administrative divisions, realizing the complementary advantages of regional resources and the interaction of economic interests, and opening a large-scale tourist boutique hotline with distinctive regional characteristics are the most important.

It is suggested to establish the regional cooperation scope of international brand tourism products:

A yellow river tour includes Zhengzhou, Luoyang, Kaifeng, Shangqiu, Sanmenxia and Anyang.

B. The tour of Funiu Mountain includes Nanyang, Luoyang and Pingdingshan.

Suggest the regional cooperation scope of domestic brand tourism projects:

A. The trip to Tianzhongshan includes Zhumadian, Luohe and Zhoukou;

B. Taihang tour includes Jiyuan, Jiaozuo, Xinxiang and Anyang;

C. the red tour includes Xinyang, Zhumadian and other areas.

(5) Realize the integration of tourism development and infrastructure construction.

In view of the fact that governments at all levels in Henan Province have decided to regard tourism as the "leader and pillar" of national economic and social development and the development of tourism as the driving force of regional economic sustainable development, the construction of regional infrastructure should provide a good environment and spiritual and cultural atmosphere for the development of tourism. Therefore, tourism awareness, garden awareness and environmental awareness should be strengthened in infrastructure construction and urban planning, and urban infrastructure construction should be regarded as an important part of tourism development, giving specific tourism functions to construction projects and realizing the integration of tourism development and infrastructure construction. At the same time, it is necessary to strengthen the cultivation of "tourism enterprise culture" and "tourism city culture", realize a safe and orderly social environment, a reasonable and fair economic environment and a warm and friendly humanistic environment, and realize the coordinated development of material civilization and spiritual civilization.

It is suggested that the key areas for the development of tourist cities are:

A. Zhengzhou, Dengfeng, gongyi city and xinzheng city;

B Luo Yang, Luoning, Songxian, Luanchuan, Xin 'an and Jin Meng counties;

C. Kaifeng City and lankao county City;

D. Shangqiu City, Minquan County and yongcheng city City;

E. Sanmenxia City, Shaanxi County and lingbao city;

F Anyang, Linzhou and tangyin county;

G. Hebi City, Xun County and Qi County;

H Xinxiang, Huixian and Weihui;

1. Puyang City;

J Jiaozuo City, Bo 'ai County, Qinyang City and wen county City;

K. Jiyuan City;

Length Pingdingshan City, Lushan County;

M Nanyang City, neixiang county, Xixia County, Xichuan County, nanzhao county County and Tongbai County;

Xinyang City and Xinxian County;

O. Zhumadian City, suiping county;

Page (abbreviation of page) Huaiyang County, Zhoukou City.

Suggested as the key construction project of tourism infrastructure:

A. Ningxi Expressway, Xinyang-Nanyang-Xixia section;

B An Xun Expressway, Pingdingshan-Lushan-Luanchuan Tourism Line and Yunyang-Nanzhao-Baotianman Tourism Line;

C. Luoping Expressway, Songxian-Checun tourist line;

D Zhengzhou-Shaoxing Expressway and Dengfeng-Songxian Tourism Line;

E. Funiu Mountain tourist ring high-grade highway;

F. Funiu Mountain geological profile high-grade tourist highway;

G. Zhengzhou-Taohuayu Reservoir.

Comprehensive investigation and evaluation of land resources in Henan Province by remote sensing

Comprehensive investigation and evaluation of land resources in Henan Province by remote sensing

Comprehensive investigation and evaluation of land resources in Henan Province by remote sensing

Comprehensive investigation and evaluation of land resources in Henan Province by remote sensing