Ocean liner business was robbed by airplanes, what should the shipping company do?

Transformed into a passenger ship for tourism and vacation.

Cruise ships gradually evolved from cargo ships to passenger ships, and achieved the glory of ocean liners in the early 20th century.

In the 1960s and 1970s, due to the competitive pressure of aircraft, cruise ships successfully transformed into passenger ships for tourism and vacation, and gradually emerged in the North American market.