What kind of public relations measures do you think Haidilao should take after the fishhook incident?

A woman was eating at Haidilao Hot Pot Restaurant in Zigong City, Sichuan Province, when she felt stuck by something. She stuck out her tongue and found that it was a fishing hook. Local sales market regulators have been involved in the investigation. The person in charge of Haidilao Hot Pot Restaurant also said that all hot pot franchisees in Chengdu-Chongqing area will be inspected in an all-round way to see if there is any similar situation. In addition, this matter will also be actively and properly handled.

Comprehensive analysis of all aspects, the public relations countermeasures that Haidilao Hotpot should take can be divided into the following aspects:

1. Admit your mistakes and don't try to escape your obligations. Expression = death does not admit = rumor.

2. Just take the initiative to lower your posture. To deal with the dilemma of Internet public relations, companies must be like a child and actively admit their mistakes. It is not easy for adults to bargain with you.

3. It is more reasonable to take the initiative. It is enough to play chess when you lose your car and keep handsome, but in the contemporary famous brand period, the period of losing your car and keeping handsome is the last word.

4. Properly handle and create a reasonable crisis public relations prevention system.

5. Active and transparent whole process is more reasonable than prevention. There is no need to confuse customers. In the rapid period of information dissemination, concealment is always more deadly.

There is no fixed solution to the dilemma of online publicity. In other words, online propaganda enterprises must exist. Their more technical and sensitive dilemma was properly handled before or when the dilemma broke out, which avoided financial risks for the company and saved the day and gained a lot of brand influence.

Past public relations cases of Haidilao. Long-term Pollution-free disposable? Restaurant chain brand, which is a slogan, has something like a kitchen mouse and a colander inserted into the sewer. According to the truth, this should be the key dilemma of a company. These friends who trust Haidilao hot pot should cause serious psychological discomfort and insecurity. However, with a reply from Haidilao Hotpot, the situation immediately reversed and became the most prominent public relations case of Haidilao Hotpot in recent years. Weibo, Shanghai, the bottom fishing hot pot repeatedly replied, summed up in three sentences. This pot is my back, this is my fault, and the stick is mine. This reply, in the mouth of many news media, is? 100 integral? . ?