What brand is altuzarra? What brand is altuzarra?

Altuzarra is a designer brand that has become popular in the last two years. This brand of clothes has a distinctive design and is particularly popular abroad. Altuzarra's clothes don't pick people, everyone will have their own different feelings when wearing them, which is very nice. Let me tell you what brand altuzarra is. What brand is altuzarra?

What brand is Altuzarra?

Altuzarra is a young brand. The first series was launched in autumn and winter of 2009, which was highly valued by Carine Roitfeld. Altuzarra's second series, Spring Series 20 10, has been sold out in Barneys. Altuzarra's third series, on the autumn and winter show of 20 10, A coffee guest full of the dreams of all fashion designers: anna wintour, Carine Roitfeld, Julia Reston reuter Field, alexander wang, lauren santo domingo, Caroline Sieber, Coco Brandolini, Victoria Trina and Vanessa Trina .......................................................................................................................................................................... The shoes are designed by the shoe designer Gianvito Rossi, giving people a strong feeling.

What line brand is Altuzarra?

Designer joseph altuzarra has changed from a hot newcomer to a content creator. Altuzarra's grade is above average, but it is still far from the first-line brands. But how far can brands go? New york, USA-Look at these names: Ralph, Calvin, Donna, Tommy, Michael and Tory. American fashion has always been dominated by superstar designers, and their own names are almost synonymous with brands. On the other hand, joseph altuzarra may never reach this level. If nothing else, he chose to keep only his surname in the brand name and remove his name, effectively putting the brand and brand fashion-not himself-on the center stage. "When new fashion geniuses enter this industry, people usually feel that they just come here because they want to be famous," said Ken Downing, fashion director of Neiman Marcus. "Joseph entered this industry because he likes the process of making clothes. He likes to dress up for women. He is famous not because he pushed himself to the forefront, but because of his works. "

Altuzarra, from recruitment to product development, everything is carefully calculated and easily handled. For example, in 20 15, he launched a handbag product-seven years after he took the first series of photos for his friend and fashion muse Vanessa Traina, the series is still highly recognizable. "Leather goods are his long-term interest, and we think it is appropriate to launch leather goods at that time," said Karis Durmer, who joined the brand as CEO on 201/kloc-0. "We want to make sure that we make the right products and launch them at the right time."

Although handbags are still in their infancy, brands are willing to invest. The brand's first serious advertisement was launched around three handbag styles in autumn and winter of 20 16, and was shot by photographer Robin broadbent, with Thomas Lenthal as artistic director. The advertisement was inspired by the work of French artist Carmen almon, who made plant sculptures with copper plates, copper tubes, steel wires and enamel.

What does designer brand mean?

It is no longer a symbol of good taste to buy big brands with obvious logo. In the early years, we bought big brands to prove that we can afford them, but now some smart people have begun to evolve from chasing brands to chasing designers of this brand. Independent designer brand has gradually become the new favorite of cutting-edge people because of its distinctive style! Whether from Europe, Japan, South Korea or North America, mixing these clothes and shoes into a pleasing personal style is really a tasteful new generation! However, because foreign designer brands are only known by a few trendy children in China, they rarely enter China, and even if they do, they are mostly hidden in buyers' shops. ...

In fact, this problem can be defined from several angles. One is defined from the relationship between designers and brands. The so-called independent designer is different from the "professional designer" employed by some brands. It can be understood that each brand has its own team of designers. These designers can be regarded as "professional designers". They make their works according to the brand style and their own design characteristics, but they are usually hidden behind the brand. Usually, consumers don't know which designer their bags are from (of course, the brand leader is familiar to everyone). Independent designers usually have their own brands and relatively distinctive features, or some personality elements on their bags, such as rivets, tassels and special hardware. One is defined from the way of publicity: independent brands generally have their own specific circles, which are promoted through word of mouth or show activities, and rarely advertise on a large scale. Popular brands are mainly promoted through fashion magazines, sponsorships, programs and even TV advertisements.