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What is the starting position of e-commerce specialty?
In fact, if you say e-commerce, you can say that employment is very wide, or you can say that employment is very narrow. After graduation, the working edition may choose to apply what they have learned in school to their work. This is also a professional counterpart! You can also do other things. After all, you learn slowly after work, and what is in the school classroom is just a guide and a foundation.
If you graduated from e-commerce, your job, if related to the website, is website editing, design, production, promotion, optimization and so on. , and your operation level may not reach. If you are in marketing management, you can do some planning, ERP system, marketing, customer service and assistant work. Of course there are many others. After all, you are looking for a job yourself. First, you should look at your work according to what you know and learn, see yourself from your work and see if you are suitable. I hope I can help you.
B. What are the occupations of e-commerce?
According to statistics, China has entered the third period of rapid economic growth. Driven by global industrial transfer and China's growing consumer market, China's economy has entered a new period of high GDP growth. Today, with the rapid economic development in China, the revolutionary development of the Internet has led to the emergence of new economic forces, and the economic model represented by e-commerce has played an important role. On September 10, 2005, the 5th West Lake Sword with the theme of "The World" was held in Hangzhou, which is known as the e-commerce capital of China. After the survival test, how to develop healthily in China and create more value for the society has become the focus of general concern. According to the industry, the biggest threat to Internet companies at present is being paralyzed by short-term profits, and making money is always just for survival. How to survive better and become a valuable Internet company in China should be a problem to be considered in 2005, and e-commerce will bring a chance of re-selection.
Alibaba "endorses" China's new economy.
If an internet company can help people make money, especially help enterprises to carry out foreign trade activities, then Alibaba is of course the hottest company now. With the beginning of the merger of Alibaba-Yahoo 10 billion dollars, the new Internet business model "search+e-commerce" has been rapidly enlarged.
In the big economic environment, judging from China's foreign trade, China's trade surplus in the first half of this year was as high as $39.6 billion. At present, the rapid growth of exports is the result of China's comparative advantage after its entry into WTO. On the other hand, with the rapid development of foreign trade, e-commerce, which was unknown a few years ago, has become an important platform to help China enterprises and even overseas enterprises to carry out trade activities. According to a data, Alibaba, as the flagship of B2B e-commerce company, has more than 8 million online merchants, and its users in 220 countries and regions have a deeper meaning for founder Ma Yun.
"Being the best company in China", a goal that Ma Yun often mentioned, has made the foundation of e-commerce in China more and more profound. E-commerce is inseparable from the Internet, but it is only a part of the network. Its greatest value is independence and creating social value outside the network.
Analysts pointed out that Internet applications include many aspects; Entertainment, content, communication, application and e-commerce are all part of it. E-commerce can directly create value for enterprises and provide another set of convenient conditions for tens of millions of enterprises in China to carry out trade activities. Relevant data show that the growth rate of small and medium-sized enterprises in China in 2005 was amazing. According to the survey conducted by iResearch, there are more than100000 small and medium-sized enterprises registered in the administrative department for industry and commerce, which is an indispensable part of China's economy.
At present, China's economy is in an important rising period and a new starting point. After experiencing two economic growth peaks in the mid-1980s and early 1990s, China is now entering the third period of rapid economic growth. As an Internet enterprise under the new economic model of China, how to grasp the direction, play its due social value under favorable conditions and forms, and create more wealth is the focus that should be paid attention to at present.
Compared with previous years, a number of enterprises, including portals, have experienced the upsurge of SP, online advertising and online games. With the rapid development of China's economy, the increasing number of netizens and the launch of Yahoo, the field of e-commerce in the past ten years has been completely stimulated. Alibaba's billion-dollar merger case. Observers pointed out that e-commerce will become the most important aspect of the future Internet that can reflect the commercial value.
2005 became the starting point of e-commerce glory.
Since last year, the national policy has attached great importance to the development of e-commerce, and the user base has become increasingly large. In 2005, the Internet recovered and developed rapidly, especially the development of e-commerce. In the past year, the number of online merchants in China has surged to 20 million. Using e-commerce to develop online transactions is becoming an irresistible trend, affecting the development direction of China's economy. E-commerce has also promoted the online payment market. According to statistics, from June to June, 2005, the scale of online payment in China exceeded 50 trillion yuan, and the People's Bank of China also issued the Guidelines for Electronic Payment to guard against related risks. The country has begun to play an important role in the benign development of e-commerce.
In just a few years, e-commerce has rapidly developed from an unknown industry into a new economic field that has attracted much attention. Alibaba is called the oldest Internet myth in China by Yahoo CEO Jerry Yang, and it plays a decisive role in the field of e-commerce.
Ma Yun, the founder of Alibaba, has always insisted on e-commerce, and "Let there be no difficult business in the world" has become a sentence that Ali people must remember. In the industry's view, Alibaba is currently a miraculous company. Some analysts predict that once Alibaba goes public, its market value is expected to exceed $5 billion, and its goal of entering the world's top 500 will also become a reality on that day. The value of Alibaba will exceed that of a large number of domestic enterprise groups that have been operating for decades.
Perhaps 2005 is a favorable time for Alibaba to brew.
On the one hand, China's economy has maintained a growth rate of 9.5%, and the increase of small and medium-sized enterprises and frequent foreign trade activities are doomed to play an important role. Under the background of strengthening information construction and improving the application prospect of the Internet in China, as a new economic model of the Internet, e-commerce began to explode with amazing potential in 2005. Some analysts also pointed out that e-commerce in China was only in the primary stage a few years ago, and it will show an unimaginable surge from 2005.
On the other hand, Internet companies, as representatives of the new economy, should find the next breakthrough, find more valuable content for netizens and benefit everyone who accesses the Internet. This is the vision and insight that enterprises should have under the new economic wave.
E-commerce, which sounds a bit trite, just shows us all its significance and value today, and 2005 will be its new starting point. (This website is comprehensive)
//it . people . cn/GB/4289 1/42894/3687824
C. How to promote a new e-commerce website in the initial stage? Ask the great god for guidance
What products does the website buy? You can find old customers as the entrance and introduce friends to use. Then you can attract more people to use it through preferential activities, and at the same time advertise through other websites or outdoors to attract people to promote your own e-commerce website.
D. what has e-commerce experienced from the early days to the present?
"Electronic" in e-commerce refers to the technologies and systems adopted, and "commerce" refers to the traditional business model. E-commerce is defined as a series of processes that support business activities through the network.
When the Internet came into public view with 1994, many journalists and scholars predicted that e-commerce would soon become the main business application mode. However, it took four years for security protocols (such as HTTPS) to be mature enough and widely used. Next, between 1998 and 2000, a large number of American and western European companies developed many immature websites.
E. What is the development prospect of e-commerce?
In the next few years, the employment prospects of e-commerce majors are still very optimistic. The analysis of the employment direction and post rights of the printing industry is still relatively broad.
After graduating from e-commerce, the employment direction is as follows:
1. E-commerce service enterprises.
2. E-commerce enterprises.
3. Traditional enterprises and traditional industries.
F. I would like to ask how to start junior high school education without a foundation.
Now many people want to learn from chefs, so what are the ways to learn from chefs? At present, there are three main ways to learn to be a chef, each with its own advantages and disadvantages, as follows.
1. Sign up for the chef campus. You can report to the chef campus. You only need 14 years old to sign up for the chef campus. The advantage is that you are relatively not tired and the knowledge you have learned is relatively systematic and standardized. The disadvantage is that the cost is relatively high and the learning period is relatively long.
The advantage of being an apprentice in hotels and restaurants is that it costs less and even makes money. The disadvantage is that the homework is very tired and not necessarily standardized.
The advantage of studying by yourself is that it is comfortable and saves money. The disadvantage is that the research is not systematic and the success rate is low. Cooking or finding a professional school has the following advantages:
First, devote yourself wholeheartedly, and you can spend your time on practice without distractions;
Second, with the guidance of professional teachers, the method is proper and the progress is rapid;
Third, the equipment is relatively complete, which is conducive to the learning experience;
Fourth, there is related employment security.
G. Seeking the origin of e-commerce development is the initial situation. The more detailed, the better.
I would like to add my friend's answer upstairs, which is mainly about the development of e-commerce after 90.
The development history of e-commerce can be traced back to EDI (Electronic Data Interchange) before the emergence of the Internet, which refers to the use of EDI to deliver orders, invoices and other trade documents. With the popularity of the Internet and the development of core technologies, more and more enterprises "touch the Internet", and enterprise e-commerce has gone through five stages from simple to complex and from low to high:
The first stage, the yellow pages. Internet provides yellow pages for enterprises or products, replacing traditional media. Its advantages are convenient use, novel and rich content, wide spread range and low acquisition cost.
The second stage, advertising type. It has replaced the traditional enterprise introduction photo album, increased multimedia content, and played the role of advertising, and established an equal communication channel for enterprises and consumers.
The third stage, sales type. Some products suitable for online sales began to transfer to the Internet instead of traditional sales methods, mainly to reduce circulation links and operating costs, but also because the Internet has incomparable advantages over other sales methods. At present, domestic Internet companies are mainly at this stage of development, such as B2C and B2B.
The fourth stage, synthesis. The previous stages focused on the export-oriented business platform. In fact, internal e-commerce has existed since the era of simple computer word processing, and enterprise application software such as financial management, inventory management, personnel management and decision-making management has never stopped networking. With the powerful function of server system management software, in order to save costs, more and more enterprises have adopted integrated solutions, including product sales, recruitment, investment attraction, enterprise publicity, after-sales service, technical support and cooperation intention. All the content that can be made public is online. Consumers, employees, distributors, retailers, suppliers and even managers can log on to a server with different roles and permissions, browse all kinds of related contents and carry out various activities, such as consulting, purchasing, interviewing, organizing meetings, releasing news and interviewing. At this time, e-commerce has truly become an enterprise application platform, which is no longer a so-called human-computer interaction platform, but a platform for people to communicate. Consumers can consult on-duty technical support online, dealers can know the production progress online, and suppliers can negotiate business with purchasing supervisors online. These customers don't need to know where their contact object is, maybe in the office, maybe at home, or even on vacation, which leads to a virtual concept, which is mostly realized through network conference technology. The first thing employees do every day is to log on to the network, so that it is possible to work from home.
The fifth stage is online production and online consumption (POCO). This is the highest form of e-commerce.
In addition, according to the research of e-commerce masters Kalakota and Whinston, e-commerce should at least include back-end business-to-business e-commerce (B2B) and front-end business-to-consumer e-commerce (B2C). Among them, the connotation of B2C includes: online advertising; Catalogue display goods; Establish virtual stores and sales (online shopping); Customer data collection and marketing planning; One-to-one personalized marketing; Customer service. This classification of e-commerce content or activity subject can be used to analyze the above five stages.
H. What are the main tasks of e-commerce and network marketing?
E-commerce and online marketing, my understanding is to use the Internet, sogou, 360 engine version promotion, social networks, power network alliance, Weibo, WeChat and other Internet tools for online sales, which is more direct, more convenient and cheaper to sell products, so as to achieve twice the result with half the effort. There are great similarities between e-commerce and online marketing: it is to use the internet platform for sales; But they are also different: e-commerce relies on the shopping website platform, and e-commerce builds the entire shopping website system. You just need to publish your own product information. There are many well-known large-scale e-commerce websites such as Taobao and Tmall. In addition to e-commerce marketing, network marketing also includes network, sogou promotion marketing, network alliance marketing and Weibo marketing. I think if you want to do sales online in the future, you should learn online marketing more comprehensively, because it contains the content of e-commerce. I concluded that Weibo and WeChat marketing are the simplest in online marketing. As long as you have a certain writing skills and can type with a computer, you can conduct Weibo and WeChat marketing. E-commerce marketing needs a certain ps foundation (used when doing Taobao art); It is the most difficult to promote marketing on the Internet and sogou: you must have your own independent website and know how to optimize seo. To sum up, learning online marketing is the most comprehensive.
1. What is the future development of e-commerce specialty?
Development space: E-commerce graduates are generally applied or theoretical talents engaged in business activities. Including the research and teaching of e-commerce theory and application in universities and research institutes; Engaged in the planning, construction and management of e-commerce and e-government systems of various enterprises and institutions; Engaged in the implementation and operation of e-commerce network marketing and online securities; Engaged in the planning, implementation and management of the organization's internal website and information construction.
Compared with foreign countries, the development of e-commerce in China is not very mature, but there is one thing: the more immature things are, the more promising they are.
In the future, the development level of e-commerce in China will be four times that of the global average.
There is still a lot of room for e-commerce development in China!
Development prospect: the development of e-commerce is simply people's understanding of economic development and social development! If you shop quickly and conveniently, you can promote social and economic development by improving efficiency.
In the next five years, it can be said that e-commerce is in the primary stage, and many people and companies will engage in e-commerce. Everyone will realize it! During this period, e-commerce may not make money, and some still lose money, so this is a life-and-death process. What do you need to do to be an e-commerce?
Let me tell you: if you are an e-commerce, you should think about whether people will buy things online, if so, how much they will buy, what you will consider when buying something above 1000 yuan, what customers are worried about, and so on. E-commerce needs to solve these problems. Therefore, to be an e-commerce, we must find problems and solve them. If you join this industry, you need to learn to think, first of all, to understand "e-commerce"!
E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, economy, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level.
Professional job classification (1) Technical personnel job segmentation:
1, e-commerce platform design (representative post: website planning/editing): mainly engaged in e-commerce platform planning, network programming, e-commerce platform security design, etc.
2. E-commerce website design (representative post: website designer/developer): mainly engaged in e-commerce website design, database construction, program design, website management and technical maintenance;
3. Art design of e-commerce platform (representative post: website artist): mainly engaged in platform color processing, word processing, image processing, video processing, etc.
(B) business talent employment-oriented segmentation:
1, enterprise network marketing business (representative position: network marketing personnel): mainly use the website to carry out online business, network brand management, customer service and other work for enterprises.
2. Online international trade (representative post: foreign trade e-commerce personnel): use the online platform to develop the international market and conduct international trade.
3. Content services of new network service providers (representative position: website operation/supervisor): channel planning, information management, channel promotion, customer management, etc.
4. Promotion of e-commerce support system (representative position: website promoter): responsible for selling e-commerce systems, providing e-commerce support services and customer management.
5. E-commerce entrepreneurship: With the platform of e-commerce, you can use the virtual market to provide goods and services, or you can directly provide services for the virtual market.
(C) comprehensive management personnel position segmentation:
1. Integrated management of e-commerce platform (representative position: e-commerce project manager): Such talents need not only a deep understanding of computers, networks and social economy, but also the ability of project management.
2. Comprehensive management of enterprise e-commerce (representative position: manager of e-commerce): mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce.
It can be seen from the above that the e-commerce industry has put forward high requirements for the comprehensiveness of talents. For example, technical talents, including programming, network technology, website design, art design, security, system planning and other knowledge, also require understanding of business processes, customer psychology, customer service. Technical talents require a solid computer foundation, but considering that the final design system is to solve the management and business services of enterprises and needs to analyze the customer needs of enterprises, such talents should also have a certain understanding of enterprise processes, management needs and consumer psychology, which will become the characteristics of e-commerce talents. Business talents have taken shape in traditional business activities. The difference is that they are users and service providers of the network virtual market. On the one hand, they are required to be masters in management and marketing, and at the same time they should be familiar with the new economic laws under the network virtual market. On the other hand, they are required to master the basic operation of network and e-commerce platform. It is difficult to train comprehensive management talents directly from schools, but they are the main body of market tempering.
In the past year, the mobile e-commerce market in China experienced a period of rapid expansion. According to the consulting data of Ai Media, it is estimated that by the end of 20 12, the mobile e-commerce market in China may reach 2510.50 billion yuan, up 60.5% year-on-year; By the end of 20 15, the domestic mobile e-commerce market will reach1046.7 billion yuan.
The prospect of mobile e-commerce is very good, but at present, the domestic market is still in its infancy, and the hardware, network speed, tariffs, security and payment of mobile terminals have yet to be solved, and there is no way to fully carry the mature PC e-commerce system. Moreover, users' habits also need a long time to change and cultivate. However, the mobilization of e-commerce is an inevitable trend. In the next 20 13, major e-commerce companies will accelerate the layout of this field. Driven by this, the domestic mobile e-commerce market may usher in a "high fever" development period, and online to offline may become a tipping point.
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