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Some people say that Jian Nanchun never raises prices. Why?
Although Jian Nanchun and Maotai are both high-end liquors, Maotai is actually higher than all high-end liquors.
Whether you like it or not, Maotai is irreplaceable by other wines. Even if the price rises again, people who have to buy Maotai will not buy LU ZHOU LAO JIAO CO.,LTD, Jiannanchun and Wuliangye. But if the price of Jian Nanchun rises sharply, you can choose Wuliangye LU ZHOU LAO JIAO CO.,LTD Co., Ltd. or even Yanghe Song He before buying Jian Nanchun.
If China's liquor is graded, Maotai is superior, while Wuliangye Jiannanchun LU ZHOU LAO JIAO CO.,LTD can only be said to be advanced. Maotai's position in the wine market is really "higher than all wines". This does not mean that the quality of Maotai must be much higher than other wines, but that Maotai has been supported by the government for decades and has an irreplaceable position in the official, political and military fields.
Other wines don't have this special treatment, Wuliangye doesn't, Fenjiu doesn't, and LU ZHOU LAO JIAO CO.,LTD Co., Ltd. doesn't, not to mention Jian Nanchun at the next level. Do you think you don't want to raise the price of these wines except Maotai? In fact, most of them dare not fuck?
Another reason is that there are too many famous Luzhou-flavor wines, which are too substitutable for each other; However, Maotai-flavor liquor is basically the only one that stands out from the crowd.
Take a casual inventory of Luzhou-flavor famous wines. Six golden flowers in Sichuan (Wuliangye, LU ZHOU LAO JIAO CO.,LTD, Jiannanchun, Tuopai Daqu, Quanxing Daqu and Langjiu), five of which are Luzhou-flavor and can basically replace each other; Needless to say, the Luzhou-flavor famous wines of Jianghuai School (Yanghe, Gujinggong, Shuanggou and Song He) and Northern School (Hetaowang, Yilite and Mongolia).
But Maotai is different. It is really the only designated wine, and it is irreplaceable. No matter how much the price increases, you have to buy it.
Moreover, Jian Nanchun has given a lot, but the price has actually increased. Compared with previous years, all kinds of liquor have basically skyrocketed, but there is a difference between high and low.
Thank you for inviting me;
There may be the following reasons.
1 and Jiannanchun's liquor enterprises suffered heavy losses on 20 13, but their transformation was not as good as that of Maotai and Wuliangye, thus gradually pulling away the position of first-line liquor, so the price increase was in a weak position.
2. There is something wrong with the price increase method of Jian Nanchun. Jian Nanchun's price increase focuses on reducing the cost of dealers and forcing them to raise prices. Because dealers generally don't take the initiative to raise the contract price, and the product price will not be transmitted to the terminal market at once after manufacturers cut costs, so manufacturers can only squeeze the profits of dealers, so many dealers don't buy this way of price increase.
3. Things are different. Jian Nanchun does not have the special manufacturing technology of Maotai, nor the special concept of Wuliangye. But blindly advertising, do not know how to develop their own particularity. Therefore, even if the price of Jian Nanchun increases, the C-end may not buy it, and everyone has a value orientation for everything.
It can be seen from your question that you are a man who knows wine. You're absolutely right. In the 1990s, the prices of the three famous wines in China were not much different. Now the retail price of Maotai and Wuliangye is more than twice that of Jiannanchun.
Sometimes doing business is like being a man, some are kind and some are mean. The price of Jian Nanchun's crystal sword has also increased, but the price increase is very small and euphemistic. Unlike some enterprises, which have no bottom line, they can raise prices several times a year to find out the reasons for the price increase. Pigs standing at the tuyere can fly. When the tuyere comes, everyone wants to make quick money. Who wants to get rich slowly?
Here we have to take Maotai as an example again. Although the actual transaction price of a bottle of Tian Fei Maotai has sold for about 3,000 yuan, the official market guidance price is still 1499 yuan, and the ex-factory price of 969 yuan has not been raised since 20 17 years. Think about it, even if the ex-factory price of Tian Fei Maotai rises to 2,500 yuan, there is still no shortage of sales. Why not raise the price? Can it be said that Maotai will not find many reasons for price increases? Why Maotai is the leader of liquor industry and the company with the largest market value in the world liquor industry. Maotai is a state-owned enterprise with responsibility and overall situation. Moreover, some liquor prices are marked very high, and the actual transaction price has been discounted, which is a bit shameful. Do you think that the high price of your liquor is high-end wine?
The price increase of liquor is a double-edged sword. The price increase of products can not only improve performance, increase profits, but also reduce sales, resulting in a decline in performance. Price increase is a cautious event for enterprises. Pigs will fly when the wind blows, but it will always end when the wind blows. Only after the tide has passed will we know who is swimming naked.
Tian Fei Maotai, Wuliangye Wupu and Jiannanchun Crystal Sword are three kinds of liquors with single product sales exceeding 10 billion in China liquor industry, and there is no fourth kind.
Personally, it is also a strategy that the price of Jian Nanchun Crystal Sword does not increase or the price increase is very small. Good wine quality and excellent price. Known by the majority of drinkers as the king of China mid-range liquor cost performance, there is no one. Why worry about selling such a reputation?
"Gold cups and silver cups are not as good as the reputation of ordinary people" and "Gold medals and silver awards are not as good as the praise of ordinary people". In 2020, when Maotai-flavor liquor suddenly emerged, the sales of Jiannanchun as a full range of Luzhou-flavor liquor products was 654.38+0.5 billion yuan, and the net profit was 4.4 billion yuan. Among the tens of thousands of liquor enterprises in China, there are only ten liquor enterprises with sales exceeding 10 billion yuan. When other liquor companies are sprinting for the sales amount to exceed 100 billion, the sales amount of Jian Nanchun Crystal Sword has reached an astonishing 654.38+03 billion yuan, firmly occupying the first position of second-class high-end liquor. In the domestic liquor industry, the sales amount of single product is second only to Tian Fei Maotai and Wuliangye Wupu eight generations, which is enough to stand out from the crowd.
I remember that in the 1990s, the price of liquor was liberalized, and many liquor companies began to raise prices. At that time, Gu Jing Winery did not follow the trend of price increase, but slightly reduced the price. This contrarian practice, like a clean stream, directly led to the hot sales of Gu Jing Winery products, quickly occupied the market and became the head enterprise of liquor at that time.
The profit of liquor itself is big enough to earn the money you should earn. Don't look at one mountain from another. The quality of liquor is not so good. The price increase is unambiguous and will eventually be spurned by the market.
Just like some liquor companies couldn't sell it before, they just caught up with the concept of old wine and made the brand of old wine, and now they are mixed.
Personally, I think that the price increase of Jian Nanchun is not high or very small, which is a strategy and wisdom of Jian Nanchun and the embodiment of a conscientious enterprise.
Do you agree with me? Welcome to leave your opinion.
Yes, it only increased slightly by 450,480,30, mainly due to Jian Nanchun's efforts. In 2008, the earthquake destroyed a batch of base wine, and then it gradually improved. Unlike other brands, there will be a lot of blended wine. In short, he is growing steadily. No matter how good the wine is, your price is not grounded, and ordinary people can't afford it. Can't let go of your arms and drink to your heart's content. It can't be a ration wine for the general public. Jian Nanchun can be said to be the most cost-effective wine, creating a good wine that everyone can afford. Coupled with the internal equity dispute, in short, hoarding Jiannanchun wine can be said to be the value depression of the liquor industry at present.
Personally, I think: on the one hand, because Jian Nanchun is not listed, there is no pressure of market value management, so there is little need to raise prices to improve performance and thus push up the stock price. On the other hand, although Jian Nanchun has brand advantages, after all, after the earthquake in 2008, many basic things such as the storage of old wine need a process, so the production of high-end wine has a lag effect. Third, after all, it is maotai-flavored, and Jian Nanchun had better be himself. There is no need to dance with the wind.
However, famous wine is a famous wine after all, which has both quality inheritance and brand appeal. More importantly, the cost performance of Jian Nanchun has been affirmed by consumers. Therefore, over time, Jian Nanchun, who was reborn from the fire, will take on a new look!
Jian Nanchun was mainly due to the earthquake that shattered many vats of original wine and the influence of enterprise management and restructuring. The most important thing is the decline of wine quality. I took a sip of 52-degree Jian Nanchun and immediately felt fragrant. Now I don't have it ...
As a representative of Sichuan liquor, Jian Nanchun was once the third in Mao's national liquor industry. Recently, major liquors have risen in succession, and Jian Nanchun has been silent for several reasons.
First, the quality of wine has declined.
In the Wenchuan earthquake in Sichuan in 2008, all the old wines stored in Mianzhu Jiannanchun Winery were lost. Old wine (flavoring wine) is the soul of a wine. The most expensive good old wine is tens of thousands or even hundreds of thousands of Jin, which is even one ten thousandth of the base wine (usually the wine stored for 4-8 years), but this one ten thousandth of seasoning wine can affect the taste of a wine. Wenchuan earthquake caused heavy losses to Jian Nanchun's old wine. In recent years, Jian Nanchun lacked the support of old wine and his quality declined.
Second, the market is not stable enough.
Recently, both Wuliangye and LU ZHOU LAO JIAO CO.,LTD are updating their products and raising their prices accordingly. After all, these two wines are first-class famous wines. However, Jian Nanchun, once one of Mao's Five Swords, has fallen out of the top three shrines and been left far behind. Personally, I think the main reason why Jian Nanchun doesn't raise prices is related to sales volume. At the same time, ten years after the earthquake, he is gradually digesting the losses caused by the earthquake to the winery, and it is understandable that Jian Nanchun does not raise prices. Maybe in a few years, the old wine stored after 2008 will start to scale, and the wine quality of Jiannanchun will be further improved. At the same time, with the help of a strong propaganda offensive, I hope that Jian Nanchun can get out of the shadow brought by the earthquake.
Talk at both ends, if you don't understand, you won't increase the price! Everyone who knows knows knows that the price increase is unsuccessful! If Jian Nanchun compares with Mao, he will definitely not raise the price! Now is the time zone of Maowu Road. Compared with LU ZHOU LAO JIAO CO.,LTD, the price of Jiannanchun has increased, but it has not increased compared with Guojiao 1573. However, compared with the national pits, Jiannanchun is oriental red, mainly because the high-end promotion of Jiannanchun is unsuccessful!
A: Many famous wines have gone up in price, but Jian Nanchun didn't, which only shows that "cheap men" are stupid.
"Bitch is stupid" compared with Maotai and Wuliangye is stupid. This is actually a comparison between Yao Ming's height, Pan Jinlian's charm, the mouse's "digging hole" and Sun He's "bullying"! . I thought I could stand on the shoulders of giants compared with giants, but I didn't know I was more insignificant.
As the saying goes, "You get what you pay for." It's embarrassing for a cheap man to compare the price with high-end liquor and the quality with low-end liquor.
Maotai is used in my heart.
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