Eight entrepreneurial golden ideas and successful case sharing

As the country enters a new stage of development in building a moderately prosperous society in an all-round way and accelerating socialist modernization, young people must stand at the forefront of the development of the times, establish new development concepts, carry forward an entrepreneurial spirit that meets the requirements of the times, and realize individual The organic unity of entrepreneurship and social entrepreneurship has become a new entrepreneurial person in the new century that keeps pace with the times. Below are eight successful cases of entrepreneurial golden ideas that I bring to you.

Success stories of entrepreneurial golden ideas 1. Small changes bring big breakthroughs

Among the private entrepreneurs in Yangcheng, there is a wholly-owned Jinxiang welding machine factory and a motor factory. The sales department is located in an old street in the old town of Guangzhou. The office building converted from a private house is small and crowded. There are only three or four desks and some welding machine samples to fill the room. It was in this seemingly simple hut that factory director Xie Zhongyu made decisions and turned the small factory with just over 400 people into a prosperous business with an annual output value of 30 million yuan. Xie Zhongyu, who graduated from an electromechanical college in Guangzhou, has been engaged in the welding industry for more than 30 years. During this period, he went from state-owned factories to collective enterprises to street enterprises. After many choices, he finally decided to jump out and go it alone. It was 1982, when the self-employed in Guangzhou were just beginning to show their talents. Xie Zhongyu bought some worn-out machines with 450 yuan, repaired them, and started a welding business. Slowly, funds were obtained, machinery was added, and more than 20 people were hired to make spare parts for the state-owned factory. The long-term welding business enabled Xie Zhongyu to discover a market for welding machines that was yet to be developed.

At that time, most of the welding machines used by people were domestically produced Soviet-style welding machines, which were bulky and inconvenient to use. Xie Zhongyu began to think about developing a small electric welding machine. In 1985, he developed a new type of welding machine. Shown to insiders, this kind of welding machine is only one-third the size of the domestic Soviet-style welding machine, but the power is not reduced by one point. However, because it was a new product and its appearance was weird, it was difficult for many people to accept it. Xie Zhongyu adopted a primitive "pyramid marketing" method and gave the new product to some comrades to use. If they used it well, they would bargain for the cost, but the use was not satisfactory. The machine was returned and passed on to ten and hundreds. Xie Zhongyu's Little Golden Elephant welding machine slowly but tenaciously occupied the market.

Success stories of entrepreneurial golden ideas 2. Unique vision is related to your success or failure

Shenzhen Fucheng Optoelectronics Technology Industrial Co., Ltd. is a state-owned company newly established in 1993. From the beginning, they The focus is on the development of high-tech research and the development of new technology products.

This company invested more than 10 million yuan in the first phase and established an optoelectronics research institute that focuses on the research and development of laser series products and integrates industry and trade. And at the fastest speed, a scientific research team led by national-level experts and professors was organized in a short period of time. Aiming at the international advanced level, guided by domestic and foreign market demand, they worked day and night on scientific research and development, and successfully developed it. my country's first batch of international or domestic first-class high-tech products. Among them, the prostate laser treatment equipment and cancer treatment equipment adopt the most advanced optical fiber technology, which not only has good curative effect, no pain for the patient, short treatment period, and no side effects, but also has the advantages of simple operation method and low equipment cost. The materials and main accessories of these equipment are all domestically produced, and the annual output value can reach more than 40 million yuan.

They have successfully researched and developed a new process and technology for processing super-precision and super-hard materials. The processing efficiency is more than 10 to 20 times higher than the traditional processing methods currently used in China. This new processing technology can be used in It is widely used in aerospace, aviation, power generation, chemical industry, machinery and other fields, and has good promotion value and good promotion prospects.

Some companies in Guangdong Province call their products into the international market "products going overseas." ?The export of products overseas is beyond the reach of small businesses with the weakest technical capabilities. However, Xuanhua Power Tool Factory borrowed foreign samples and copied them, so that its products not only exported overseas, but also traveled to eight countries in Western Europe and Southeast Asia.

A small company in Dongguan that repairs TV sets is experiencing a slump in production due to lack of business.

In November 1985, the factory director went to the Provincial Machinery Equipment Import and Export Company to undertake business. He saw that the company had just returned from the Autumn Canton Fair with a foreign-made desktop grinder and was about to contact the manufacturer to organize business. Without saying a word, he I took this prototype back to the factory. In terms of equipment and technical conditions, it is difficult to crack such a hard nut. But after careful analysis and hard study, they finally figured it out. In that year, 5,000 units were produced and sold, earning US$75,000 in foreign exchange. In the spring of last year, during the Canton Fair, a contract for 30,000 units was signed with foreign businessmen, generating foreign exchange of US$450,000.

Success Stories of Entrepreneurship Golden Ideas 3. Technology opens the door to success

Feng Jianxiong was born in an ordinary farmer's family in Zhongshan City. His father was diligent and hardworking, and the young Feng Jianxiong Jianxiong, determined to do something for the country and the people when he grows up.

In 1991, he resolutely gave up his enviable position in Guangzhou, returned to his hometown where he was born and raised, and founded Fucheng Electronics Factory with a few like-minded friends. The product was welcomed by customers after being put on the market.

Feng Jianxiong found the road sign after pondering. An individual is not rich when he is rich, but a family is rich. He thought that individual factories should develop into collective factories, so that more fellow villagers can work together. The road to prosperity. Feng Jianxiong's idea received enthusiastic support from the leaders of the town party committee and town government. In August 1992, this private electronics factory cooperated with the Town Industrial Corporation to establish Chuanting Electrical Manufacturing Co., Ltd., and Feng Jianxiong became the general manager as expected.

In June 1993, Feng Jianxiong cooperated with the company's scientific and technical personnel to develop the first electronic pump water bottle in China. For this reason, he was awarded the "Developing Countries Electrical Industry Meritorious Award" by the Ministry of Domestic Trade. In just over a year after the company was established, it has developed and produced a series of products such as microcomputer rice cookers, fully automatic electronic pump water bottles, range hoods, gas stoves, disinfection cupboards, luxury electronic light tube brackets, etc. In the fierce competition to gain a firm foothold in the market competition. At present, more than 600 sales outlets have been opened in more than 20 provinces and cities across the country. Chuanting electrical appliances have become a hot commodity in the market, so much so that the company's huge warehouse is in vain and is often full of cars waiting for goods. The microcomputer rice cookers, range hoods and gas appliances produced by the company also won the first national science and technology "Golden Window Award" respectively, and were rated as "Trusted Products" by the National Consumer Council, and were awarded the Gold Award by the China Coastal Open City Commodity Expo. In 1993, this company with more than 500 people had an annual output value of more than 100 million yuan and created nearly 10 million yuan in profits and taxes for the country. This cannot but be said to be a miracle.

Successful cases of entrepreneurial golden ideas 4. Technological progress is closely related to economic benefits

Guangdong Shunde Jinlong Ink Industrial Co., Ltd. boldly reformed the talent introduction work and established a joint venture in the form of foreign expert technology shares A successful attempt was made and it gave people useful enlightenment. This kind of technology equity investment refers to foreign special technologies, patents, etc. being used as investments to be responsible for product design, manufacturing processes, export channels, and technical training. After meeting the contract requirements, you can enjoy a certain share of the company.

Under normal circumstances, foreign experts are also required to invest a small amount of capital as a financial guarantee for the validity of their technology shares, and the equity share of foreign experts is measured according to the following conditions. We must cooperate with our purpose of running an enterprise and develop products that are in short supply domestically and rely on imports; ensure that the quality of products reaches the international advanced level; provide information on imported raw materials for production and ensure supply; ensure an average of two to three new products every year. Development and quality improvement; guarantee to cooperate with our company to complete various economic indicators issued by superiors; responsible for developing overseas markets; train a group of engineering and technical personnel for us during the ten-year contract period. In this way, the interests of foreign experts are closely integrated with the development of the enterprise, so that the experts are interested in the technological progress and economic benefits of the enterprise.

Success cases of entrepreneurial golden ideas 5. Build your own brand to achieve rapid success

Throughout China, most clothing stores have signs with foreign characters, especially those with foreign characters. The clothes in boutiques and fashion stores are mainly foreign goods. Faced with the tide of overseas famous brand clothing pouring into mainland China, what should our clothing companies do?

Guangzhou Caima Fashion Company believes that the brand is the soul of the enterprise, although processing overseas famous brand products is not It can benefit for a while, but the long-term state of being "out of touch" will inevitably weaken the market competitiveness of the company, and ultimately cannot change the subsidiary status of "making wedding clothes for others". Our company cannot be a "blue collar" forever, and must devote all its efforts to creating its own famous brand.

First, they positioned the market for "Caverian". After extensive, in-depth and detailed market research, the company decisively decided that the "Caverian" brand fashion they created would target the consumer group of office women and business-oriented men's clothing market, and provide a popular and diverse product portfolio. Meet people's needs for clothing and bring out the relaxed and leisurely side of urban people's lives after stressful work. Secondly, they guide the market every season according to international fashion trends and domestic popular styles, so that "Caflian" can maintain consumers' fresh feelings at any time and reflect the most popular styles.

Success Stories of Entrepreneurship Ideas 6. Cooperation between the two parties promotes better development of things

?Multifunctional video phone? It is a professor from Sun Yat-sen University who spent 10 years of hard work after returning from studying abroad. Successfully, it uses ordinary telephone lines to transmit black and white or color images, and can compress data efficiently, shorten transmission time, transmit data without errors, have high resolution, clear images, and can be used for multiple purposes in one machine. This domestically leading application technology was successfully developed in 1989, but due to various constraints, the school found it difficult to implement it on its own.

Sun Yat-sen University spent three years looking for a partner. It was not until April 1992 that it found Shenzhen Feiling Mechanical and Electrical Co., Ltd. Sun Yat-sen University conducted a detailed inspection of this company and was very satisfied. ?Feiling? Company is a private high-tech enterprise with certain economic strength. The person in charge of the company graduated from the University of Electronic Science and Technology of China, and the company has a group of specialized scientific and technical personnel. Since the company was founded in 1987, Feiling has been paying attention to international and domestic high-tech information and choosing its main focus in the high-tech field.

The school is very happy because the company has financial strength and understands technology. It is difficult to find companies suitable for developing this high-tech product; and Feiling Company also confirmed that Sun Yat-sen University is a good cooperation Friends, the multifunctional video phone is a high-tech product with great prospects. The two sides hit it off immediately and immediately entered into substantive negotiations.

Both parties were not only frank, but also very realistic, and quickly determined a very reasonable and feasible cooperation plan: the university would transfer the "multifunctional video phone" technology to the "Feiling" company, and the company would combine it Market demand is developed secondaryly and transformed into products needed by different industries.

The results of primary development belong to the university; the results of secondary development belong to the company. The company bears all economic risks and is responsible for solving technical problems of secondary development. Technical problems of primary development during the investment process are owned by the company. The university is responsible for solving it. Thanks to careful selection of partners, frankness in negotiations, and seeking truth from facts, the "baton" of scientific and technological achievement development was smoothly passed from the university to the hands of enterprises.

?Multifunctional video phone? It has been put into small and medium-scale trial production, passed a small-scale trial, and won unanimous praise from the public security, banking and other departments. After this successful relay, the two parties established trust and further expanded their cooperation. Now Feiling Company has hired an inventor from the university as the company's technical consultant to cooperate in the development of automatic alarm transmission images, remote monitoring using ordinary telephone lines, and oil field communication. Communication engineering combined with Sanyao automation system.

Success Stories of Golden Ideas for Entrepreneurship 7. As long as the starting point is high, you can defeat your opponents

In 1986, when the Macro gas appliance factory was preparing to be established, even the people of Shunde, who have always been known for their boldness, said This is a "dangerous dream". The reason is: there are nearly 70 burning appliance factories in the country, more than 30 in Guangdong alone, and as many as five or six in small Shunde! Macro? It is difficult to have a place to establish itself!

? Wanjiadong? But they don’t believe in this evil, and they want to survive from desperate situations. They firmly believe that as long as the starting point is high, they can defeat their opponents. General Manager He Shaowen said: "The current production of burning appliances is mostly of low quality and is difficult to meet the needs of modern families." We don't compete with them at the low end. As soon as we get started, we compete with Japan's Paramount, which is the world's top level company, and try to compare! During the negotiations with the Japanese, the Japanese proposed that they must import the entire set, but they insisted on buying only some of the key equipment. , and spent US$1.4 million to buy all the technical drawings, saving US$2 million at once. Before the equipment was debugged, the boss of Japan's Paramount Company came to the factory in person and took a tape measure to measure the air, water, and electrical circuits. The results showed no errors. According to foreign standards, it took four years to build a gas appliance factory, but Macro put it into commissioning in just one year. The Japanese boss was surprised. ?If you are not afraid of tigers, you are afraid of leaks? This is a warning for producing water heaters. Because the quality of water heaters is related to the lives of users. ?Macro? spent more than 2 million yuan to purchase a complete set of computer automatic testing equipment from Japan and established a first-class testing center in the country. Since it was put into production in 1988, the repair rate of water heaters produced has been less than one ten thousandth, truly achieving "Macro, Le Vanjia". Now, Macro is like an unstoppable whirlwind sweeping the north and south markets.

Successful cases of entrepreneurial golden ideas 8. Successful cases of township entrepreneurs in Guangdong Province

Ling Jinbo, manager of Kangyi Beverage Factory in Enping County, Guangdong, seized the opportunity and worked hard in the face of adversity. After hard work, we finally established the first group enterprise in Guangdong Province that has joint ventures with more than 180 manufacturers in 25 domestic provinces and regions, and won the title of "Township Entrepreneur of Guangdong Province" for the first time in the county awarded by the Provincial People's Government. Also included in the "Who's Who of National Township Entrepreneurs". After Ling Jinbo graduated from junior high school, he had to drop out of school due to family poverty, so he began his wandering career. Who would have thought that after traveling all over the country for many years, he would come up empty-handed. But Ling Jinbo gritted his teeth and made a powerful sprint for life.

He learned that decorative boards were selling well in the market, so he searched for relevant technical information and invited masters from other places to conduct experiments on the production of synthetic decorative boards. He soon mastered the technology in this area and in 1985 In 2001, a decorative materials factory was set up in the county seat. Over the past few years, he has made some efforts, but the economic benefits are not great. In early 1987, he read in the newspapers that foreign countries were actively developing plants such as Gynostemma pentaphylla, which is known as the second ginseng, and Heilongjiang specialty black currant, and he thought of using Gynostemma pentaphylla, black currant, etc. Health drinks.

He found Professor Yao Mingchen of Guangzhou Central Medical University and received support. Therefore, the collaboration between Guangzhou Sun Yat-sen Medical University and Enping County Jiangnan Science and Technology Experimental Factory finally produced the health drink Longevity Coke. Later, he founded the County Kangyi Beverage Factory in one go. At this time, Longevity Coke passed the national-level appraisal technology formula, and its quality parameters exceeded similar products. It was known as a "contemporary famous drink" and won the Excellence Award at the National Food Exhibition and Evaluation Conference six times. At present, in addition to Tibet, Ningxia and Taiwan, more than 180 joint venture factories have been established in provinces across the country, and their products are sold all over the country. His group enterprise's joint ventures and cooperative factories rank second in the same industry in the country in terms of distribution and number of manufacturers. In July last year, longevity Coke came to a double happiness. At the China Old District Health Care Enterprise Product Exhibition held in Beijing, longevity Kedong won the 1991 Beverage Industry Product Quality Evaluation "Liberation Cup" Grand Prize; Bo brand longevity Coke series The product won the Golden Sheep Cup award for the most popular reputable product in the domestic market in Shanghai.