Putian: Tourism here sets off an industrial wind.

Support Yaming Food, Fumao Baking and other food enterprises to implement the industrial museum model; Encourage Lu Yi classical furniture, Tenghui craft, solemn garden and other arts and crafts enterprises to carry out cultural and creative activities; Guide shoes and clothing enterprises such as Youth House and Yingcai Clothing to start the sightseeing factory model.

In recent years, Putian has actively cultivated new industrial models and developed industrial tourism, initially formed industrial tourism models such as industrial museums, industrial heritage, cultural creativity and sightseeing factories, and explored a unique road of industrial tourism. At present, there are 6 provincial sightseeing factories and 5 municipal sightseeing factories in Putian. With industrial clusters such as shoes and clothing, food, arts and crafts, industrial tourism takes advantage of the trend.

? Gongmei+? Add cultural flavor to tourism.

Step into Zitan South Street in Xianyou County, surrounded by ancient mahogany pavilions such as Mu Yi Xianju, Guyun Huatang and Wenhua Pavilion; On the sidewalk, mahogany sketches such as root carvings, leisure seats and mini flower beds can be seen everywhere. Glazed gold tiles and red cornices are hidden among trees along the street, as if crossing back to ancient times.

This is Sanfu Cultural Industry Base, one of the first industrial tourism bases in Fujian Province. There are three functional areas in the base: Sanfu Art Museum, Sanfu Craft Park and Sanfu Production Base. The park covers an area of 300 mu and adopts a new industrial model combining cultural creativity+sightseeing factory+research topic+art museum+ecological park.

Famous throughout the country? Kenzo? Make Sanfu Cultural Industry Base more interesting. ? Come to the park to see the quality of arts and crafts, the struggle of mahogany enterprises and the beauty of industrial parks. ? Huang, chairman of Sanfu Group, said that in recent years, people have paid more attention to the cultural heritage behind mahogany furniture, and the modern life scenes of home life with ornamental and experience quality are more in line with people's spiritual enjoyment when shopping.

In Sanfu Craft Park? Fu Ziwen Fushoutu Five Blessingg (Bat) came to the door? Wait? Fu? The mahogany furniture with the theme of carving and blessing is dazzling. Lin Yushan, the administrative manager of Sanfu Classical Furniture Co., Ltd., said that visiting the park offline can not only communicate face to face with the masters, but also experience the craftsmanship of woodcarving and personally customize the woodcarving collection; Online through live broadcast, etc. , show the production process of the factory, and at the same time reduce the terminal price to realize the direct access of the FOC factory to consumers.

Using internet technology, handicrafts can be traveled and sold online. Data show that in 20021year, Xianyou arts and crafts industry realized an output value of 53 billion yuan and a tax revenue of 62,648,300 yuan.

The green hills outside the window are like wearing, and the idle clouds are leisurely; The room is exquisite and retro mahogany big bed and supporting furniture. It is located in Xianyou Caixiyan Scenic Area and attracts many citizens. Zambian rosewood bed frame, big fruit rosewood bed frame at Yuedongmen, Huang Huali Yuedongmen bed frame Xianyou Lu Yi Leisure Cloud Guest House combine traditional mahogany furniture exhibition hall with hotel service, and embark on a unique cultural journey suitable for accommodation, tourism and purchase.

How to promote American industrial consumption and industry while satisfying appreciation? ? Only by producing daily necessities that ordinary people can afford and have a certain artistic level can we give full play to the advantages of Putian craftsmen and ensure the continuous scale of the industry? Huang believes that Xianyou County actively connects with modern head enterprises such as ZJS and Sophia. And through the offline real scene presentation, it is expected to become a reality to build a virtual customization platform for contemporary art furniture soft decoration online and realize mass production by relying on the huge sales network of the head enterprise? Lifestyle handicrafts and artistic products? Successful cases of developing creativity.

Sightseeing factory deduces the new fashion of food

Every Saturday afternoon, a blue bus shuttles back and forth between Putian City and Hanjiang River. The citizens set off from the urban area by bus, along the beautiful Baitang Road, and came to the 059 coastline craft commune with the evening breeze, visited Budweiser's largest craft factory in the Asia-Pacific region, and tasted the customs and delicacies from all over Fujian. On August 13, the first weekend craft tour bus in Putian was opened. Tour around the city+sightseeing factory+craft food? The prelude to the weekend trip.

As the first batch of provincial industrial tourism demonstration bases in Fujian Province, Budweiser Jin Xue Beer Co., Ltd. . Budweiser Asia-Pacific Fine Brewing Factory is located in Anhang Budweiser InBev Food Industrial Park, with a construction area of about 5,500 square meters. Based on the local raw materials such as Dahongpao and tropical fruits in Fujian and local characteristics, the brand 059 Shoreline Fine Brewing Commune was newly launched, with an annual production capacity of about 6,543.8+100,000 tons, which was put into production in July.

Different from the theme sightseeing of Budweiser China Beer Museum, the craft factory enriches the concept of beer catering. In the industrial LOFT dining environment, western-style cooking food collides with more than a dozen beers, creating a unique new experience of industrial tourism.

? With the opening of the sightseeing bus, the craft brewery has received more than 3000 tourists to punch in. ? Liang, general manager of 059 Coastline, said that the interaction between Budweiser Putian Craft Beer Factory and Budweiser China Beer Museum is helpful to promote the development of urban industrial tourism.

Leverage cultural advantages, old altar? Cai Xiang? Positioning industrial tourism+cultural wine, starting the fragrance outside the wall. Covering an area of 60 mu, the garden-style brewery, the colorful fragrance culture exhibition hall and the ancient hand-made brewing technology all add a strong cultural color to the wine industry tourism. In recent years, Caixiang Wine Experience Hall, Fengtan Wine Cellar and Caixiang Culture Wine Culture Park have been built and opened one after another, initially forming an industrial tourism demonstration base for tourists to visit, taste, experience and buy. ? With the improvement of brand awareness, the number of orders is also increasing. The number of fermentation tanks has been expanded from 50 to 100, and the production capacity has doubled. ? Xiao Shuangzhi, sales director of Caixiang Liquor Industry, said.

Food processing is one of the three traditional industries in Putian. At present, Putian has formed an industrial system with alcohol manufacturing, agricultural products processing and food baking as the main categories. At present, all counties and districts in Putian are making efforts to build regional cultural food into a city business card, helping the food industry upgrade its tourism economy.

Xianyou focuses on doing well? Tea, wine, eggs, pomelo and barley? Fifth, relying on Taiwan Province Farmers Industrial Park, develop camellia oleifera and sweet persimmon, and cultivate the processing chain of characteristic food industry; Licheng District uses the window of Xinghualou Cultural District to display Putian's special food, and combines folk customs to carry out activities such as Putian's special food experience. Chengxiang district aims at the field of prefabricated dishes, taking Yaming as the leader, and expanding the prefabricated Chinese food industry and architecture. China Prefabricated Food Capital? Building a prefabricated Chinese food industrial park with high standards; Xiuyu District is promoting the construction of abalone processing industrial park and seafood processing park in the south and east of Japan to develop seafood economy. The data shows that in 20021year, the output value of food industry in Putian city was 46.6 billion yuan, up about 13% year-on-year.

Digital factory brings immersive experience

Walking into the first garment non-ironing center in Chengxiang District, the province of Caizi Group, a fully automatic sprinkler can be used for 360? Omni-directional automatic atomizing spraying with no dead angle can complete 100 pieces of non-ironing auxiliary spraying every time, and it can be completed in 20 minutes without manual operation. And this is just one of the 25 processes needed to produce a non-ironing shirt.

At the beginning of this year, five enterprises, such as gifted scholar clothing, Shuangchi shoes and Shengyuan environmental protection power Co., Ltd., were selected as the first batch of municipal sightseeing factories in Putian City. At the same time, Caizi Industrial Park was built? World brand Putian quality? Shoes and clothing exhibition base, expand industrial tourism brand.

In the past, sightseeing factories were the way to sell products; Now, driven by the tourism boom, brand marketing? The concept of began to import. Shuangchi Shoes Intelligent Workshop adopts domestic leading flexible pressure sensing technology, 3D real machine vision and 3D scanning technology, and can collect 54 foot features and health figures in 15 seconds. In August, Wanmi and Tencent Animation launched a new series of cool running shoes, which set off an animation-inspired Mecha Tuanyuan universe theme activity in the shoe factory park.

Sightseeing factory creates emotional value through immersive experience, and gradually transforms into innovative value and service brand, from product, process and service to experience innovation, which has become a new growth point of factory sightseeing.