Ofo will fully implement the new Zhuang model in Beijing. Why do netizens call it "Stubborn Xiao Huang"?

OFO's little yellow bicycle should be among the first batch of all kinds of private bicycles.

And its rise has also made more people aware of the business opportunities. Following this, many bicycle-sharing APPs seemed to have become a hot trend, which more or less facilitated people's travel in life.

We all know that during the peak hours of work on Mondays and Fridays, buses and subways are crowded, and driving is also jammed. As a private bicycle, the yellow bicycle allows people to ride in uncongested areas or crowded areas and reach their destination in time.

Then, here comes the topic we are worried about.

There is such a big piece of pie in the market. How many people want to get a piece of it, but how can they get more customer usage?

In the beginning, the little yellow cars were just for riding. Later, for their own convenience, many people parked the cars in places where others could not find them; the cars were maliciously locked; and the QR codes on the cars were randomly used. Destruction and so on.

Anyway, it’s just a sentence, ‘I can’t ride this car, and no one else can ride it. ’

As for the circulation of small yellow cars, it is not just one car, but many cars. Even if these shortcomings are discovered, it is impossible to repair these previous vehicles.

Later, other cars were developed to make up for its shortcomings:

The car will have Bluetooth positioning and must be returned to the place where it should be returned;

Two-dimensional The code is no longer a simple piece of paper, but has a plastic shell on the surface;

A deposit is required before use, and of course you can also use the information in Alipay to enjoy.

But even so, there will still be many people who vandalize the car and the car will not be returned to the place where it should be returned. And these are just the beginning of other cars that make up for some of the shortcomings of the little yellow car.

Making up is one thing, but after all, these bicycles are not managed by the same company, so it becomes a necessary battle for the market. We all have the same business approach, but who gets the greater benefit from it.

Obviously the little yellow car failed in this battle. There will be a lot of news on the Internet indicating that its founder and other factors are facing bankruptcy, causing the small yellow car to be replaced by other cars.

But after all, it has been hard work until now. No matter how many years have passed, people still have feelings. If it can be saved, made up for, and improved, why can't we continue to improve?

So some netizens called him "Stubborn Xiao Huang".

Except for the red bike at the entrance of the community, all the bikes have new models, but we all know that for all other bikes, people basically just throw them away and leave them at will, without paying any attention to this. Can I leave it on the road?

In the current market, this bicycle implements such a new model, and the benefits it ultimately brings are actually greater.

First, the car must be returned, which also controls the amount of use of the car and saves costs.

Second, if it breaks down, the after-sales service can find the location of the car in time instead of looking for a needle in a haystack.