How to do a good job in medical bidding? How do novices get started?

First, the preliminary work of bidding:

1. Be familiar with the basic operations: account creation, word segmentation, unit division, scheme division, thinking writing and account optimization.

As a beginner in bidding:

1. First of all, you should understand the basic concept of bidding:

At least read the basic concepts of Baidu marketing learning several times until you understand them.

2. Understand several bidding methods.

3. The account is composed of plans, plans are composed of units, and units are composed of keywords. In the early stage, you can try to build a new unit yourself, find the keywords you want to do, group, write ideas, optimize quality, and choose landing pages; You can observe whether your plan has any effect and whether the quality has improved;

Do what others tell you to do, but ask, why did you do it? In this process, you can gradually become familiar with the account operation and understand the account operation.

Second, the bidding period:

1. You should learn to find problems and learn to read accounts;

2. Learn to do data analysis

3. Add key keywords and negative words without relevant search terms;

Third, the late bidding:

1. One person manages an account without guidance, and handles problems in time when found; What is the problem when the performance is not good? Is there a problem with the ranking of words, or the keywords are not accurate, or the market is changing, or the region is not selected?

2. Network alliance, search promotion, sogou, mobile, telephone, analysis of various channels, why the performance of this channel is not as good as last month, and that channel has suddenly increased so much;

3. Control the monthly account budget, how much to spend every day, what is the goal, how many people should be there on average every day, how many people should be there, and how many conversations there are, and you should know it in your heart; The control of all channels should be seen by all channels, and the effect should be adjusted in time if it is not good;

4. Daily monitoring of 4.BusinessCom. If someone keeps clicking in, clicking out and clicking in, is there an opponent who clicks on our advertisement, online alliance, search promotion, daily IP number and daily maintenance?

5. Maintain brand words, check your own brand every day, and see if anyone has made their own words; There is nothing irrelevant, nothing irrelevant, for example, some hospitals do not accept children and the elderly, so children and the elderly are widely excluded;

6. Daily account maintenance, an old account, and at least one plan is optimized every day; The optimization of the scheme includes: whether the keyword grouping is reasonable, and the units with poor scores need to be sorted out; Show bad creative modifications, or add new ideas; Whether the matching method is reasonable or not, key words are logged on the page; Bidding, etc.

7. The speed at which the website opens is a must-do every morning. Some novices bid, and sometimes they don't find anything wrong with their websites after pushing for a long time. This is the inevitable result of burning money without conversion;

8. Check the landing page for dead links (all channels) at least once a week. Every day, we must see which ideas or keywords are rejected, or the advertising pictures of the network alliance are rejected, because Baidu's new mechanism is to deduct points, so it is very important;

9. Expand keywords and core. Bad keywords can be suspended or deleted (my general operation is low-cost and extensive), and unacceptable or bad words can be deleted directly, because these words will only increase Chen Ben;

10. keywords guarantee ranking. My practice here is generally to make a shortcut for some high-reserved words and some keywords, and brush them with the word-adjusting software to ensure the ranking; Check the ranking of keywords and the changes of opponents every morning;

1 1. Analyze weekly and monthly data and adjust the accounts in time;

The daily work and scope of bidding are probably these, as well as the docking with other departments;