What kind of goods is the push promotion strategy suitable for?

Push strategy refers to the company's promotion of products to distribution channels and finally to the market, with personnel as the main promotion goal and middlemen as the main promotion goal. This sales strategy requires people to adopt corresponding sales methods for different customers and different products. Common push strategies include demonstration sales method, visit sales method, direct sales method and service sales method.

Pulling strategy refers to the use of advertising, public relations and commercial promotion, with the final consumer as the main promotion object, trying to stimulate consumers' interest and demand for products and urge consumers to turn to middlemen and manufacturers to buy products. The purpose of pulling strategy is to stimulate consumers' consumption desire and purchase motivation, thus increasing the pressure on distribution channels.

Extended data:

Scope description:

1, the market is broad, and the products are mainly convenience products.

2. Consumers must be informed of the product information as soon as possible.

3. The initial demand of products shows a good trend, and the market demand is increasing day by day.

This product has unique performance, which is obviously different from other products.

5. Products that can arouse consumers' special feelings.