Why is it that only one year after the "new retail" was put forward, headhunters grab new retail talents with an annual salary of one million?

At last year's Yun Qi conference, since Ma Yun put forward the concept of "new retail", it has aroused widespread concern inside and outside the industry. Nowadays, new retail is not only a hot word that is frequently discussed, but also many companies have taken the steps of exploration, and they have joined hands with Tmall to launch the specific practice of new retail.

Tmall's new retail is driven by big data and Internet technology, reshaping and upgrading the traditional business model. In the reconstruction of commercial structure, a number of new post responsibilities and new jobs related to digitalization have emerged.

Many jobs such as operation, products, customer service, technology and investment have increased a large number of employment opportunities at the upper, middle and grassroots levels, covering retail, financial investment, logistics, tourism and other industries.

For example, many enterprises recruit robot administrators who input data and processes for intelligent robots, and new retail digital operators. ...

Practice has proved that new retail is the development trend of future business and the most effective solution for retail industry. Because it is still in the primary stage, the talent gap is very large.

In Tmall's new retail business system, talents are not only required to have successful experience in e-commerce, but also to have the actual management ability of wired stores and markets. The so-called new retail is actually the same thing as O2O, which was very popular in previous years. The core lies in the integration of online and offline, because online can't replace offline, and offline does enhance user experience and self-efficacy. So the integration of online and offline began, which is the so-called "new retail".

This is very beneficial for offline chain stores and supermarkets with a large number of stores and resources. Online JD.COM and Taobao bought offline supermarket chains on a large scale, on the one hand, to make up for the congenital deficiency of e-commerce, that is, the last mile. On the other hand, they also want to control more traffic entrances; Which companies have stores and user resources offline? That's what they have. They can also take this opportunity to vigorously develop online integration, realize integration transformation, improve their own efficiency and user experience, and ensure their own competition and survival advantages.

In the field of internet, all games are zero-sum games, only the first and second, and the latter are basically unknown or squeezed to death by big bosses. In the face of life and death and such an attractive prospect, talent wars are inevitable, and it is natural to rob people with high salaries. ...

A hero is known in the time of misfortune. Under the incubation of Tmall's new retail, many businesses and individuals will usher in new opportunities.