Brief introduction of Chongqing business celebrities

He Yongzhi, female, president of Chongqing Little Swan Investment Holding Group Co., Ltd. 1982, He Yongzhi and her husband Liao Changguang used the 3,000 yuan from selling their houses to buy a storefront facing the street 16 square meter in Jiefang North Bayi Road, and opened a "Little Swan" hotpot restaurant with only three tables, three pots and three salaried workers. Today, there are more than 300 Little Swan hot pot chain stores with assets of several hundred million yuan. He Yongzhi is also known as the "hot pot queen".

Incentive motivation

This year, Hongyadong, which invested 360 million yuan, successfully opened the market. Hongyadong is the most influential and attractive in terms of investment scale, food gathering and ancient Bayu cultural heritage, and it is also a great contribution to the urban cultural landscape.

For the success of opening streets in Hongyadong, the leaders of the municipal party committee and government went to work on the spot many times, which triggered a big discussion on developing private economy. Hongyadong has also become the birthplace of Chongqing municipal government's vigorous support for the private economy, to which He Yongzhi contributed.

He Yongzhi ranks seventh in the family, and people call her "Seven Sisters". Of the Seven Sisters families, six are married to "Mr. Right", only Liao Changguang, the husband of He Yongzhi, is "humble" and He Yongzhi is "the cutest one" in Seven Sisters, so Liao Changguang is in an awkward position.

In a blink of an eye, the couple have been married for three years. One day, Liao Changguang said to his wife, "Do you know that the house we live in can sell for 3000 yuan now?" So Mr. and Mrs. He Yongzhi sold their house and used the money to open a hot pot restaurant with only three tables, three pots and three wage earners, named "Little Swan". That year, He Yongzhi was 29 years old.

Hot pot restaurant business is booming. The couple poured the money from the first day of business on the bed, which contained many coins and wool tickets. The two began to count, and there were actually more than 200 yuan. After removing the cost, they earned more than 80 yuan. More than 80 yuan was the monthly salary of the working people at that time. It's amazing that a month's salary makes them earn it back in one day. At that time, the two men looked at each other, dumbfounded and speechless.

By 1988, He Yongzhi had earned 654.38+ten thousand yuan in six years, and the storefront had expanded to more than 100 square meters, instead of setting up stalls, he became a restaurant.

He Yongzhi is a woman who likes innovation and change. Many foreigners come here to try Chongqing hot pot, but it's too spicy to stand. He Yongzhi thought about it and came up with a way to split the hot pot in two-an S-shaped iron plate was separated in the pot to separate the red soup from the clear soup. This is the origin of "Yuanyang Hotpot". Later, she invented "mother-child hot pot" and "rotating pot". It is these inventions that make hot pot go to high-grade, go to the whole country and become popular all over the world.

Open a branch in a wheelchair

Spicy Chongqing hot pot is spread all over the country. Among these hot pot restaurants, Chongqing Little Swan has more than 300 hot pot restaurants, including four in California and four in Hilton. For quite some time, He Yongzhi shuttled through every hot pot city. The seat of the plane became a lounge chair for her temporary rest, and the mobile phone became the only channel for her to communicate with her family.

1992, He Yongzhi and his wife have owned tens of millions of assets. On June 8th, 1994, Little Swan's first franchise store, Tianjin Store, officially opened, and it took only 8 months to recover all the investment. He Yongzhi became the first person in China to apply the franchise model for brand expansion.

At that time, a shop was opened almost every week, and the seat on the plane became the place where He Yongzhi slept. She lives in a small hotel suite all the year round. She hasn't been home for two years. Once when she came home, the security guard wouldn't even let her in.

There are unexpected events in the sky. He Yongzhi suffered a car accident when he opened a branch in Beijing, resulting in a femoral fracture. In the next two or three years, He Yongzhi traveled around the country in a wheelchair, so that many people now think that the boss of Little Swan is disabled. Because I kept running around, I didn't have a good rest after the fracture and couldn't heal. She was hospitalized three times and had three operations.

In He Yongzhi's first operation, the doctor stuck five steel needles in her femur. When the steel needle was removed from He Yongzhi's leg in the second operation, he was surprised to find that the second steel needle was broken and the injured femur was necrotic. The doctor was surprised that a woman had such tenacious perseverance.

Reconstruction linkage model

Money is earned, but hidden dangers are left behind. Because there are too many stores, the management can't keep up, and she puts out fires everywhere like a fireman. Looking back now, she is still scared. "If it is not adjusted in time, the little swan will be in danger of jumping off the building at any time."

He Yongzhi quickly made a decision and invested heavily in expert training and model reconstruction. Little Swan's new franchise chain system was tailored by FDS (World Franchise Service Development Organization) China Company. Now, their core technology-hot pot bottom material has been industrialized, and the distribution center that radiates the whole country has also been built. President He Yongzhi can finally say that Little Swan has broken through several obstacles in China's food chain.

After a period of adjustment, He Yongzhi tried to apply modern management to his own enterprise and achieved success. Now his assets are several hundred million.

This year, Hongyadong, which He Yongzhi dreamed of, was finally successfully opened and put into use. During the construction of Hongyadong, He Yongzhi broke her injured leg again, but she survived.

Wu Yajun, female, 1964, born in Hechuan, Chongqing. She graduated from Northwestern Polytechnical University on July 1984 and worked as a mechanical engineer, journalist and editor. Chairman of Chongqing Longhu Real Estate Development Co., Ltd.

Incentive motivation

In the past ten years, Wu Yajun has brought more than just a series of buildings to Chongqing. It can be said that the products of Longhu represent the dream of Chongqing people's mainstream life in the future. In every era of Chongqing real estate, Chongqing real estate has been marked to new heights again and again. In 2006, Longhu's sales reached 3.8 billion yuan, becoming the first real estate enterprise in the west with annual sales exceeding 3 billion yuan, and once again establishing Longhu's benchmark position in Chongqing's real estate industry.

In Chongqing property market, Longhu is very famous. In 2005, New Weekly listed Longhu as one of the top ten business cards in Chongqing, along with Xiong Qi, Jie Fangbei, Mobang and Chang 'an.

But for most people, they may not know the owner of Longhu, Wu Yajun. If we only look at her name, many people may mistake her for a man.

As she has never been interviewed by the media, many people only know that she once worked as a reporter for China City Appearance. To this end, the reporter roughly outlined her wealth trajectory and personality by collecting and sorting out relevant information, interviewing people who are familiar with and in contact with her in the real estate circle, and those who have worked in Longhu.

A project builds a brand.

From 65438 to 0993, Wu Yajun established Chongqing Chenjia Economic Development Co., Ltd. and served as the chairman. 1in June 1995, she founded Chongqing zhongjianke real estate co., ltd with a registered capital of100000. Soon, Chongqing zhongjianke real estate co., ltd changed its name to Chongqing longhu real estate development co., ltd.

Longhu Nanyuan, 1995 development, is the first project in Wu Yajun. Although there was no mature development experience and brand at that time, Longhu Nanyuan quickly became the benchmark of Chongqing property market at that time because it was good at learning and innovation. With the successful development of Longhu South Park project, Wu Yajun has initially established the brand of Longhu.

Selling a house is faster than selling vegetables.

1999, longhu xiyuan project started. As Wu Yajun initiated the plate enclosure and model landscape of Chongqing property market, the project became a hot commodity as soon as it was born. In order to buy a house, many citizens even stayed up all night waiting in line to shake the number. The insiders recalled the scene at that time and said, "That house sold faster than vegetables."

After the success of Xiyuan Project, Longhu has abundant funds. But Wu Yajun is not blindly expanding. It was not until 2000 that Wu Yajun began to develop the series brands of Longhu.

By the end of 2005, the sales of Longhu reached 210.2 billion yuan, making it the first real estate development enterprise in Chongqing and even the whole southwest region with sales exceeding 2 billion yuan.

Dance with the world's top 500

From June 5438 to 10, 2004, Longhu married Hong Kong Land, a fortune 500 company, and jointly invested 4 billion yuan to develop a "big bamboo forest" fashionable living community. Wu Yajun told the media at the cooperation ceremony at that time: Longhu's ideal is to be a century-old shop. Through the cooperation with Landland, we can learn the nuances of an international housing enterprise that has stood for more than 100 years. With a partner like Landland, it is easier to gain the trust of the international community, which makes the timetable for Longhu to enter the international stage several years ahead of schedule.

Refresh three records of Chengdu property market

Wu Yajun predicted at the beginning of its establishment that Longhu would become one of the best real estate enterprises in Chongqing in five years and one of the best enterprises in China in ten years. Today, it seems that the predictions of Longhu have all come true. In 2006, Wu Yajun stepped out of the first project from Chongqing to Chengdu-Jinglan Peninsula for the first time, and achieved three records: the largest number of one-time launches, the largest number of opening sales sets and the highest opening sales amount. Longhu Beijing 1 works-Luanshan townhouse project will be unveiled soon.

Also in 2006, the total sales of Longhu Group in Chongqing and Chengdu exceeded 3.8 billion yuan, becoming the first real estate enterprise in the western region with sales exceeding 3 billion yuan and one of the best developers in China.

Details make Longhu Lake.

There are many sayings about the secret of Wu Yajun's success in the industry, but one is universally acknowledged: details make Longhu a success.

It is said that before the opening of the new Longhu project, in addition to product promotion, detailed customer reception plans should be made, such as where customers will sit, what kind of lunch to prepare for them when they are hungry at noon, and even the taste should be taken into account.

Every spring, Longhu organizes old people to climb mountains. In order to ensure the safety of the old people, the team responsible for the activities should step on the spot at least three times in the first half month before going out and make detailed plans. The plan includes: how many steep slopes there are on the road, predicting how long the elderly will feel tired after walking, and so on.

A more widely circulated story is that Lin Shaozhou, senior manager of Shenzhen Vanke, visited the Longhu model house, took off his shoes and put on slippers and entered the house. When he went out to put on his leather shoes, he found that his shoes had lost their direction: they used to face the room, but now someone puts them out. Lin Shaozhou lamented: Longhu is a terrible enterprise!

Zuo Zongshen, 54, chairman of Zongshen Industrial Group. Worked as an educated youth. 1975 went to the sea to be self-employed after returning to the city. 1982,5000 yuan opened a motorcycle repair shop in Wangjiaba, Banan District, Chongqing. 1992,500,000 set up motorcycle manufacturing enterprises. 1998 1 1, Zongshen group is listed. In 2004, "Zongshen" brand became the most valuable brand in China motorcycle manufacturing industry with 4.86 billion yuan.

Incentive motivation

Chongqing Mobang has encountered an unprecedented market dilemma in recent two years. Is it sinking or rising? Zuo Zongshen answered firmly while driving his Zongshen motorcycle.

Zuo Zongshen, 1952, from Shanghai. His parents responded to the party's call and both supported the Great Northern Wilderness. Because his mother was from Chongqing, the whole family moved to Chongqing later.

Zuo Zongshen studied in Chongqing No.9 Middle School. After graduating from junior high school, I jumped the queue in Degan Township, Jiangjin. 1976 Becomes a Kiln Kiln Worker in Chongqing Porcelain Factory.

From 65438 to 0979, Zuo Zongshen and his wife Yuan went to sea to work in their personal capacity. Zuo Zongshen has sold martial arts novels, done fruit business in Qingdao and Hebei, and sold clothes in Zhanjiang, Guangzhou. But business was slow and nothing was done.

Opened a garage with technology.

In the early 1980s, many farmers near Chongqing bought motorcycles and started selling chickens, fish and pigs. The motorcycle is broken and needs to be repaired. Seeing a little knowledge, Zuo Zongshen thought, why don't I open a repair shop? As a result, the "Wangjiaba Motorcycle Repair Department" officially opened.

Zuo Zongshen never studied machine maintenance, but he worked hard, learned from others, learned from practice, paid great attention to business ethics and served warmly.

At that time, Jialing 50 motorcycle engines were all imported, and it was difficult to repair when they broke down. In order to save trouble and make a lot of money, some motorcycle maintenance departments only replace the old ones with new ones, and the price difference is dozens of times. But Zuo Zongshen is never easily replaced, and what can be repaired must be repaired. Zuo Zongshen said: "At that time, I washed my face all day and never washed my hands."

Buy a motorcycle induction engine.

"1990, a friend asked me to help him buy a tricycle. I went there and found that there were many people waiting for the supply of this school-run enterprise, and many foreign customers could not get the goods with cash. I asked the director why such a good product is not produced much. The factory director replied that the engine could not be supplied. "

Zuo Zongshen immediately thought of. Since he can repair cars, he naturally knows the source of accessories. He immediately purchased raw materials and assembled 10 engines.

After a while, the director asked him if he could still provide the engine. Zuo Zongshen shine at the moment, a desire to do business strongly collided with his chest.

1992, Zuo Zongshen saved 200,000 yuan and raised 300,000 yuan to establish Chongqing Zongshen Motorcycle Science and Technology Development Co., Ltd., thus, a mechanic stepped into the threshold of motorcycle industry.

At that time, the 70CC engine developed and produced by Zongshen was a great success in the market, but because private enterprises were not allowed to engage in engines at that time, Zuo Zongshen was under great pressure. Soon, the policy was loosened, and after obtaining the motorcycle engine production license, Zuo Zongshen breathed a sigh of relief.

Motorcycle manufacturing ranks among the top ten in the industry.

1994 and 1995, China motorcycle engines performed surprisingly well in the market, and Zongshen Company quickly completed capital accumulation. 1996, Zongshen motorcycle assembly plant started. Two years later, "Zongshen" motorcycle entered the national catalogue, 1998, 1 1, and Zongshen Group was listed.

Zuo Zongshen's biggest gain from running the market is to understand that quality is more important than anything else. He said that 99% of Zongshen's engines are finished products, which is not quality. Only the remaining 65,438+0% can be completed. Zongshen Group pursues refined management. In a short period of seven or eight years, Zuo Zongshen has transformed from a mechanic to a rising star in the domestic motorcycle industry, ranking among the top five domestic motorcycle 10 companies.

Ride a homemade motorcycle to and from work

Since July 2005, Zongshen has to test drive every new car before it goes on the market. It's about 3 or 4 kilometers from Zuo Zongshen's residence to the factory. He goes to work by bike every day, sometimes in Zongshen Group, and also patrols by motorcycle. As a billionaire, although there are dangers, Zuo Zongshen said, "I am very serious and responsible for going to work by bike. In this way, I can find the quality problem at the first time. There is a world of difference between the boss riding and not riding. It turned out that the factory thought its quality was very good, but it was not. For example, designers ignore comfort. After I got on the bike, the shock absorber even had a new industry standard. "

In 2006, Zongshen Industrial Park with a total investment of 65.438 billion yuan and an area of 654.38+0.328 mu was basically completed, becoming one of the most professional and advanced machinery manufacturing bases in China. In 2006, Zuo Zongshen personally presided over the transformation of Zongshen manufacturing system, and Zongshen manufacturing standards were in line with European manufacturing standards; In terms of international cooperation, Zongshen has carried out substantial cooperation with piaggio and Harley-Davidson, as well as MTD, the largest manufacturer of general machinery terminal products in the United States, and SELVA, the largest manufacturer of outboard machinery in Europe. Zuo Zongshen said that China motorcycles used to copy foreign models, including Suzuki models and Honda models, and we will have our own Zongshen models in the future.

Huang Hongyun, male, 40 years old, chairman of Chongqing Jinke Industry (Group) Co., Ltd., a native of Yihe Town, Fuling District. I worked as an apprentice in a construction site and as a general manager in a township enterprise. I started to enter the real estate market in the main city on 1998, and became famous by building Jinke Garden in Huangnibang, which was still a "barren land" at that time.

Incentive motivation

The latest concept of global real estate will be embodied in Jinke's real estate in a few months, and it will also break through innovation on the original basis. With continuous breakthrough and innovation, Jinke has grown into a domestic first-line development enterprise in just eight years. The total assets reach more than 2 billion yuan, and its comprehensive strength ranks 37th among the top 100 real estate enterprises in China, with an annual development and completion capacity of 65.438+0 million square meters.

Although he was praised as the dark horse of Chongqing's wealth by the media, when Huang Hongyun talked about his wealth creation, the first thing he remembered was the day when he was 50 cents a day 265,438+0 years ago.

From 65438 to 0984, 20-year-old Huang Hongyun came to a construction company in Fuling as an apprentice from his hometown of Yihe Town, Fuling District. "Being an apprentice is actually learning by doing at the construction site. At that time, my salary was the lowest, fifty cents a day. "

However, Huang Hongyun regards this job as the starting point of his life. "At that time, I had a very simple idea that building a house in Gai Lou would definitely go a long way. Because if China wants to catch up with foreign countries, it should at least turn the houses in the city into tall buildings. " In this way, he took root in the construction site to learn from the teacher-in order to understand the engineering problems, he not only used his meager salary to ask the guests to point out the maze, but also often borrowed architectural books to study hard.

Four years later, Huang Hongyun became the engineering director of this construction company and was admitted as an engineer.

The first bucket of gold starts at 8000 yuan.

Thanks to hard work and economy, by 1988, Huang Hongyun had saved nearly 8,000 yuan. With this 8000 yuan, he cooperated with his friends to take over some small projects. Five years later, Huang Hongyun earned the "first bucket of gold" in his life-more than 200,000 yuan.

1993 in order to revitalize the state-owned enterprises directly under the bureau, the former Fuling District Bureau of Township Enterprises implemented the policy of "recruiting cadres from the society as enterprise leaders". Huang Hongyun, a minor celebrity in the industry, became the general manager of a construction company directly under the Bureau.

This long-term loss-making enterprise faces two major dilemmas: repayment of bank loans and business shortage. Soon after Huang Hongyun took office with several architectural elites, he did two things: First, he took out 60,000 yuan from his own pocket to help enterprises repay the interest on bank loans; The second is to receive a single "absolutely not making money" rural primary school renovation project.

In less than a year, the enterprise began to make a profit. Since then, according to the national policy, the company has implemented the shareholding system reform. After injecting its own funds, Huang Hongyun became the chairman. With the transformation of the company's business from single construction contracting to real estate development, Huang Hongyun's personal wealth has also increased significantly.

Squeeze into the top 50 in China in 8 years.

From 65438 to 0998, Huang Hongyun took a key step to become a billionaire-from Fuling to Chongqing. This year, he drove a Pu Sang and took three partners into the main city of Chongqing. Jinke Group was born in a rented office in Jiangbei District.

After some investigation, Huang Hongyun took a fancy to Huang Wu Road, a "barren land" that nobody cared about at that time. "This is the biggest gambling in my life." I just came to Chongqing at that time, so it doesn't matter if I'm a stranger. "Huang Hongyun described his mentality at that time.

But it is precisely because there is no preconceived idea that Huang Hongyun regarded Huang Wu Road at that time as a "downtown" just across a bridge from Jie Fangbei, and spent nearly 30 million yuan with several partners to build Jinke Garden here. Soon after, huanghuayuan bridge was opened to traffic, Luqiao annual ticket system was implemented, and Chongqing real estate market improved ... This time, "gambling" made Huang Hongyun win a great victory.

Since then, in several "barren land", Jinke Group has also built a number of high-end residential quarters such as Jinsha Waterfront and Teana City. With the rapid growth of Jinke brand, Huang Hongyun has gained amazing wealth. In 2005, the business income of Jinke Group exceeded 2.2 billion yuan, and the total annual tax payment reached 654.38+0.5 billion yuan. The comprehensive strength has also jumped to the 37th place in China.

The soldiers are divided into three ways, and the sword refers to the whole country.

After the success in Chongqing market, Huang Hongyun was not satisfied. Since 2004, Jinke Group has received invitations from local party and government leaders in cities such as Kunming, Dalian and Suzhou, inviting Jinke to develop high-quality projects similar to China Plaza, which can significantly enhance the image of the city.

In August, 2006, Jinke Group set up offices in Changsha, Hunan and Chengdu, Sichuan, respectively, which expanded against the market and pointed to the whole country, and established the development strategies of three major development regions: the western region centered on Chengdu and Xi 'an, the central region centered on Changsha and Wuhan, and the eastern region centered on Nantong and Wuxi. It is expected that Jinke's off-site projects will be listed this year.

Accumulated donation of 70 million

Huang Hongyun summed up his code of conduct in one sentence: social value is greater than enterprise value; The value of people is greater than the value of things; Social value is greater than personal value.

Huang Hongyun made every effort to actively contribute love to the society: donated 10 million yuan to build drainage projects for poor areas; Donate 20 million yuan to support the development of basic education in Chongqing; Donate 1 10,000 yuan to support the construction of new socialist countryside; Take the lead in building a labor transfer employment base with the Three Gorges reservoir area ... Up to now, Jinke has donated 70 million yuan.