How to open a private dentist's office

Modern dentists dream of having their own private clinic. Social transformation and ideological changes have prompted more and more dentists to think about this problem. How can we successfully open a private clinic and what are the necessary conditions for opening a private clinic? This article gives you some suggestions on this issue.

1. positioning is a problem to be considered in the initial stage of opening.

The positioning of the clinic is a process and action to determine the target patient group according to its own ability, establish a unique clinic image, carefully design the overall imagination of the clinic, and spare no effort to spread the clinic image, thus occupying a unique and valuable position in the hearts of the target patient group. Its focus is on the psychological feelings of the target patient group; The way is to design the overall image of the clinic; Its essence is to design medical behavior attributes and spread clinic image according to the characteristics of target patients, thus forming a unique clinic image in the hearts of target patients.

First of all, a dental clinic should find out who it serves. You should know which class your patients mainly come from. Don't look at other people's clinics with high-end equipment, luxurious decoration, expensive fees and excellent management. I just put my own clinic on an equal footing with him and choose patients at the same level as him, thinking that I can do as well as others. That would be a big mistake. Clinics should correctly evaluate themselves, do what they can, and similarity is the taboo of clinic positioning.

In the early clinical stage, many doctors don't know where their patients come from, because people's traditional ideas are not easy to change and medical conditions are different.

Changes in health care policies and transportation will lead to the alienation and breakdown of the relationship between doctors and most former patients. Every time a doctor changes medical institutions, less than 30% of patients can keep in touch. Therefore, once a dentist makes a decision to start a business, he should "forget the past" and "start from scratch" and reposition himself.

2. Market research is the basis of clinic positioning.

Market survey refers to the means of collecting, recording, sorting out and analyzing relevant information by using scientific methods on the supply and demand situation of the market and its changing trend. It can be roughly divided into two categories: environmental investigation and special investigation.

I investigated the situation of the same industry around the clinic, including the number of clinics (outpatient departments or hospitals), the number of treatment chairs, the number of doctors, the daily treatment time and the decoration style.

Two. Understand the population density around the clinic, the house price and occupancy rate of nearby residential areas.

Three. Evaluate the financial situation and consumption level of friends and relatives you usually contact, and the source of outpatients in the future is mainly through their introduction.

Correctly analyze and evaluate the medical technical level of yourself and the doctors you hire.

By understanding and mastering the basic situation around us, we can draw a conclusion about the positioning of the clinic. The orientation of the clinic determines everything in the clinic, including the upcoming renovation of the clinic, the selection of equipment and the formulation of charging standards. , but also determines the future turnover and profits.

3, advocate the principle of "the purpose is to create customers, the only profit center is the patient".

If you don't have enough customers, leading technology, perfect products, thoughtful service and reasonable pricing, you will get nothing. The dental clinic should establish a complete file for each patient after seeing a doctor, keep in touch frequently, understand the needs of patients, and let patients know the changes of outpatient medical care and services in time. Dentists know the importance of retaining patients. The operation of the clinic depends on the change of the number of patients. It is necessary to establish a monitoring system and constantly observe the monthly turnover, market share, initial follow-up visits, patient sources and patient satisfaction.

Turnover should not be the primary consideration of the clinic. How to provide patients and people who may become patients with services that can maximize their interests in medical activities is a problem that successful clinics should concentrate on solving. The patient's fundamental wish is to formulate (or design) a treatment plan with the best effect, the least pain, the shortest time and the least cost for his own disease. Don't think that just because a patient has money can provide some expensive but inappropriate solutions. One day, you will lose this patient forever. Only by standing in the patient's position can we win the patient's heart and become the patient's true friend, and finally lay a good foundation for clinical development.

4. Establish a brand and create the brand effect of your own clinic.

A good clinic reminds patients of a clinic, not a doctor. Some people think that as long as my doctor is famous, I can create a brand. This brand is based on personal effect. The patient only remembers one doctor. Once the doctor leaves, the whole clinic will face a serious crisis. Clinics need famous doctors, but they also need an overall image to convince patients that any doctor in this clinic is excellent and credible.

For clinics, it is necessary to establish a clear image of their medical services in the minds of patients. This is the brand promotion of the clinic. In the medical market, the competition of similar clinics is becoming increasingly fierce. When patients gradually occupy the dominant position, brand is an important factor affecting the success of clinics. Clinics should be good at analyzing the psychological characteristics of patients' medical needs, and shape and publicize the overall image of the clinic through rational, perceptual and even perceptual brand promotion methods to maintain a state of sustainable development. Clinics should be good at "attacking the heart".

The object of medical service is patients. As long as the needs of patients are reasonable, they should be satisfied as much as possible. For example, in the process of dental treatment, the biggest complaint of patients is pain and trouble. Patients complain that they have to go back and forth many times in order to treat a tooth, which delays their work and affects their lives. They hope to finish it at once. Then we should improve medical technology (such as anesthesia technology) and update equipment. Clinics should keep abreast of the market situation and learn and master new technologies and equipment in the course of operation. Simple price reduction is a primitive and low-level way of competition, which is not only meaningless to its own development, but also disturbs the market and attracts rejection from peers.

Clinics can only stand and develop in the fierce market competition if they think of patients, know patients and know themselves.

It is very important to truly evaluate the skills of dentists. Before private practice, it is very important to truly evaluate the skills of dentists. Are you proficient in various treatment techniques? Is it necessary to take some new dental courses to improve your technical level? Evaluate yourself truly and then decide how to do it.

6. What kind of business operation mode and medical technology level are adopted? Some dentists with average knowledge and skills run economically profitable dental clinics. They know that the key to private practice is not simply dental surgery, but commercial operation. Successful business operation is to create profits, which also means that the income (expenses) will far exceed the input (time, materials, management expenses), which is very difficult to do.

(1) Dentists should not only know how to find an ideal geographical location at a reasonable price, but also be able to negotiate an affordable rental price and purchase necessary instruments and equipment.

(2) once the equipment is complete, we should consider the recruitment, interview, employment and training of personnel and how to mobilize the enthusiasm of employees. The salary of employees should be competitive, otherwise it will be difficult to stabilize the workforce.

(3) Operators should also be good at using commercial means such as advertisements to attract patients.

(4) Once the patient sits in the chair, the dentist should be able to make a perfect plan for him.

(5) Dentists should also be able to collect all the expenses of patients. There are many resources available in all aspects of business operation. The key is yourself. The more business skills you have, the greater your chances of success.

(6) Finally, the communication skills between doctors and patients should be considered. If patients don't accept you, even if high-end clinics provide first-class medical services, patients will be lost. Think back carefully, when you examine a new patient, do you only pay attention to the late stage of periodontal disease itself, or do you pay attention to a person with periodontal disease? It is often said that a famous tooth cures a patient, but a mediocre tooth cures a tooth.

I sincerely hope that the above suggestions will be helpful to those who are going to open a personal clinic, objectively evaluate their current ability and successfully open a dental clinic.