What abilities should an SEO supervisor have?

First of all, let's talk about what an SEO supervisor is. A website can be played by one person, so it is called a personal website. Playing ranking search engines, just like my blog is also done by one person.

Then it will be very difficult for you to become a profitable person and survive. So the so-called SEO supervisor is also responsible for leading some people (training) to do a good job in the search engine ranking and website operation of a website. Can attract users and impress users. Let the website serve the purpose of users. Thereby promoting consumption.

What does SEO supervisor mainly do?

Start a business from the boss or from yourself, according to the market environment and the industry you want to do. Do market analysis and lead the team to do website. Meet the needs of users (that is, websites that users like). From website sketch design to website construction scheme monitoring to early follow-up and participation of website homepage layout.

Supervise the implementation and/or personal operation of website title description and positioning, website basic 404, pseudo static and other settings. The further step is to do search engine optimization Baidu webmaster tools, Baidu statistics and other data analysis, and optimize website rankings. Sure, is this data enough? Of course not. And observe peer websites and competitor websites. Understand the company's business and corporate culture, website optimization and user experience made by the sales department.

And website promotion and brand promotion (big company websites are responsible for this, and small websites and enterprise stations are responsible for SEO departments. )

Wow, the SEO supervisor of the website seems to be in charge of a lot. Some people say that the operation of the website seems irrelevant. In fact, small websites are also responsible. So we have to involve some details and basic skills of SEO executives.

First, the necessary conditions for being an SEO supervisor

1, familiar with SEO rules and algorithm mechanism of search engines. Mainly the familiarity with white hat technology.

2. Know how to analyze data, Baidu statistics and Baidu index data. If you can, you can also get data in baidu promotion through other statistical channels.

3. Understand some research on user experience and user psychology. Know how to lay out a website. Because the data is not the real user, only the user is known. You can further negotiate with the business department to do a good job in the company's performance.

4. Understand basic website programs, such as asp, php and simple html. It will be used in designing drafts and coordinating work with department employees.

5. Training and developing the skills of editors, statisticians and outsiders (the most basic framework)

6. Be able to allocate work reasonably, make weekly work plans, and evaluate relevant personnel.

7. Plan and discover the latest algorithms and trends of the Internet, which is creative. You can design a website revision plan.

Second, the SEO supervisor is responsible for the department structure.

1. Editors do website update and website link construction.

2, the website outside the chain promotion personnel, do the website outside the chain construction and friendship link construction.

3. Data analyst, analyzing website data for daily ip and network uv tracking (if the company's small supervisor is responsible).

4. Programmers (small companies will be better or outsource themselves) mainly do website thematic construction and revision, and build sub-websites.

5, website brand promotion, website operators mainly do brand. Small companies should also be responsible for Weibo, WeChat and other self-media aspects (or independent departments), if the SEO supervisor understands. You can manage this department and the website department can be better integrated.

Hope to adopt