What is the employment prospect of new media operation?

as an operator who has been in the business for five years, I have seen people who only get a basic salary of 3K and those who earn 5W+ a month. Many people are surprised why there is such a big difference. In fact, I want to say that this is the status quo of the industry. So you have to ask me what is the prospect of new media operation? I can only say that it depends on your ability and hard work. I have been in the business for a long time, but I have been asked countless questions such as "Is the new media operation worth entering the business" and "Does the new media operation have a future". For the small partners who want to enter the new media operation, there may be more questions to ask, such as: "What is the main job of the new media operation", "What skills does the new media operation need to master" and "How does Xiaobai get started with the new media operation quickly" ... So let's answer your questions today. First of all, let's make a statement: simply analyze the prospect of this industry, and don't talk about personal ability ~ The content is mainly divided into five aspects: what does the new media operation do? What skills do the new media industry need and the salary level? How do novices learn the new media operation auxiliary tools? For the small partners who want to enter the industry or switch to new media, I believe you will gain something after reading it ~ First, you must know what Party A's father wants us to do if you want to enter the industry! Let's take a look at Du Niang's explanation: the new media operation is a series of operation means of product promotion, promotion and product marketing through modern mobile Internet and by using emerging media platform tools such as Tik Tok, Aauto Quicker, WeChat, Weibo and Post Bar. By planning brand-related high-quality and highly disseminated content and online activities, we can push news to customers widely or accurately, improve participation and visibility, so as to make full use of the fan economy and achieve corresponding marketing purposes. To put it bluntly, this is actually a means of product operation. Through the promotion of various new media platforms, more users can understand and buy this product. Second, the demand and salary level of the new media operation industry. Some time ago, my former colleague came to me and said that he wanted to switch to new media. He asked me how an inexperienced person could enter the industry. I said to him, "Look for some cases or books on operation online, then register some related self-media platforms and try to operate them yourself. As a result, he felt that I was perfunctory. Ah, this ... I had to explain to him the introduction of new media. It's not as difficult as you think. Later, he began to look for jobs related to new media, and told me, "The entry salary of new media is too low, and most of them only have 4K+." I said, "You have zero foundation, so it's good to have a company to ask you. You go to the company to get people's money, learn people's operation mode, and improve your ability, but you still think the salary is low?" Later, he joined the army of new media operation and opened any recruitment website, and searched for "new media operation", so there were a large number of related positions in recruitment. For example, the position of new media operation on Lagou.com showed 5+ (Lagou.com showed 5+), with a total of 3 pages, and every day, companies published recruitment information for this position, so it is not difficult to see that the demand for this position is very great. Let's take a look at the salary (second-tier cities in Xiamen). Beginners are generally around 4-5K (don't look at the ceiling salary, the company can't open it to newcomers at once). Those above the supervisor level are generally around 8-15K (how much you can get depends on your ability, and it is difficult to reach the ceiling unless you are really capable). Again, no matter what industry you are new to, don't take salary so seriously. You have to understand that you. Third, what skills are needed for new media operation? Xiao Bai wants to know what skills are needed for new media operation. From the recruitment position JD, he can cut two pictures on Lagou. com and analyze them for everyone. From the position JD, the job content of new media operation is roughly responsible for the daily operation of new media platforms such as two micro-shakes, media delivery, content output, etc., and he also has certain data analysis ability, writing skills, planning ability and topic sensitivity. What exactly do you need to master? 1. Be familiar with the rules and regulations of new media platforms. The new media platforms in each position may be different, so it is necessary to master the rules and regulations of some mainstream new media platforms, such as WeChat WeChat official account, Weibo, Xiaohongshu, bilibili, Today's Headlines, Tik Tok, Aauto Quicker, etc., and you don't know the rules and regulations of the platforms. How can you operate? 2, have the ability to write a copy. This is one of the basic skills of new media operation. You must definitely master it! ! ! Maybe many small white students who want to change careers will say, what if I can't write a copy? Then exercise your copywriting ability from now on! Read more, go to these platforms to see how other people's articles are written; Learn more, summarize and learn what are the characteristics of reading highly praised articles, and what is the popular style of writing; Write more, just talk without practicing the trick, master the theory and have the practical ability! 3, event planning ability In the industry, we all call the new media that can't do activities "Xiaobian" (saying that I started with Xiaobian in the early stage, and then slowly contacted and learned how to plan), so if you want to be a "qualified" new media operation, your planning ability also needs to be mastered. Regarding how to master this ability, you can look at some excellent examples of your peers in the early stage and step by step! 4. Media delivery ability As the saying goes: "The fragrance of wine is afraid of the depth of the alley", even the best content and the best products need to be promoted. The media delivery ability is actually to make full use of all resources and experiences and tap potential channels for customers to promote content, so as to get twice the result with half the effort. 5. Operational thinking It is very important for new media operations to output what they are interested in from the customer's point of view in order to make good use of the fan economy, so the thinking of Internet operations must keep up. To sum up, in fact, it is not difficult to find that new media is a comprehensive industry, and many new students don't know how to master the above skills, so I will share with you some of my learning methods below, and you can mark them up if necessary ~ Fourth, how do novices learn new media operations? I want to give you advice: theory+practice, academic theory, but also practical operation (such as running your own personal WeChat official account, WeChat or Zhihu account, etc.). Don't worry, let's sort it out for everyone: 1. Reading and learning books about operation are generally rich in theories and cases, which can help xiaobai to increase a lot of knowledge. The shortcomings are also obvious. The new media field is updating too fast, and the knowledge of some books is difficult to keep up with the development of the times. If there is no practical operation, only theory will not work! 2, website learning through online website learning, such as operating meow, this road is the most recommended, but it is more suitable for self-disciplined people, and the learning efficiency is relatively high. In addition, if you want to master the necessary skills such as new media operation, powder-raising skills, content creation, event planning, etc. more systematically, you can go to @ Operation Miao to learn the New Media Operation System Course.