What are the requirements for working in a media organization?

The so-called media refers to the medium that disseminates information. In layman’s terms, it is the carrier or platform for propaganda. Those that can provide a platform for the dissemination of information can be called media. As for the content of the media, it should be based on The current relevant national policies are constantly updated based on the actual needs of the advertising market to ensure their feasibility, appropriateness and effectiveness. Previously, the four traditional media were:

1. Television;

2. Radio;

3. Newspapers;

4. Website;

In addition, there should be outdoor media, such as advertising spaces in street sign light boxes, etc.

With the development of science and technology, new media are gradually derived, such as IPTV, electronic magazines, etc. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

Divided according to the order of appearance:

1. Newspapers and publications should be the first media;

2. Broadcasting should be the second media;

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3. Television should be the third media;

4. The Internet should be called the fourth media;

5. Mobile networks should be the fifth media.

Among them 4 and 5 belong to the new media category.

But in terms of its importance, suitability, and effectiveness, radio today is television tomorrow. Television is gradually becoming the "second media", while the Internet is gradually rising from the "fourth media" to the "first media". Although TV advertising revenue has been growing significantly, the "advertising cake" is increasingly being divided up by new media such as the Internet, outdoor media, and reformed print media. This is an indisputable fact. At the same time, print media has encompassed advertising platforms such as newspapers, magazines, picture albums, envelopes, wall calendars, three-dimensional billboards, neon lights, sky floats, LED billboards, light boxes, outdoor TV walls, etc. Radio media has also encompassed radio, Television and other advertising platforms.

Based on this, in terms of its current suitability, media should be divided into three categories: print, radio wave, and network according to their forms, namely:

1. Print media: mainly include Printing, non-printing, optoelectronic, etc.

2. Radio media: mainly including radio, television advertising (subtitles, standard version, film and television), etc.

3. Online media: mainly including online indexes, planes, animations, forums, etc.

In other words, if the "media" are clearly divided after appropriate adjustments according to their forms, then the current media in our country will only be the "three major media". To put it simply, you need to have corresponding skills. There are still ways