Looking for "career planning" in the real estate industry,

According to Xiangyang Career Career Consulting Agency’s in-depth research on the workplace over the years, combined with the development situation of the real estate industry in recent years, it is believed that in order to prepare real estate talents for the winter, we should start from the following three aspects:

1. Return to rationality and choose other industries with less risk

The real estate industry is an industry that is typically capital-intensive and talent-intensive. After more than ten years of rapid development in China's real estate industry, the industrial chain has become increasingly complete. The number and types of talent needs and the huge differences in professional ability and quality requirements can be said to be extraordinary. In recent years, the real estate industry has been on an overall upward trend, which has also driven the development of many side occupations and promoted the prosperity of the job market. However, when policies and markets change, the entire industry will quickly cool down. Starting from the second half of this year, real estate companies in many cities have begun to lay off employees and cut wages. There are various signs that domestic real estate companies are "besieged on all sides" and have entered a period of adjustment of "downsizing" on their own.

Xiangyang Life believes that for professionals, the real estate industry has gradually shifted from a "high temperature" to a "high-risk" industry. During the "downsizing" adjustment period of the real estate industry, many real estate industries are engaged in administration, logistics, engineering and Personnel in technology and other departments have chosen to move to other less risky industries to find a place in new fields. Ms. Zhao originally worked as an ordinary administrator in a foreign real estate company, but after just six months, she switched to administrative management in a clothing manufacturing company. When friends asked her why, she said it was because the competitive pressure and employment risks faced by real estate companies in recent years were too great, making it difficult for people to adapt. The new company makes her feel that the platform is good and the employment environment is relatively stable. Through hard work, she believes that her future will be better. Ms. Zhao's job hopping reflects an important reason for the current flow of talents in the real estate industry - seeking stable and better development opportunities, such as more opportunities to achieve goals, better job titles, different job types and training opportunities.

2. Strengthen learning and achieve vertical career development

In recent years, the real estate industry has always had the highest demand for jobs, and more than 30% of the job openings are for mid- to high-level talents. It can be seen that real estate companies have increasingly higher academic requirements for talents they recruit, and pay more and more attention to the quality and academic requirements of talents. In the current real estate talent market, the most sought-after ones are real estate planners who understand both planning and design and have many years of experience in the local construction industry, as well as industrial and civil construction managers, project managers, project cost managers, and architects. Even if these talents are over 60 years old, they are still the target of competition for many real estate companies.

Hong Xiangyang pointed out that professionals who like and are keen on developing in the real estate industry can consider transitioning to project and planning positions in the real estate industry. For example, if you have experience in the construction major and real estate industry, you can Try hard to learn the knowledge of real estate marketing and planning, and continue to accumulate capital in these professions through exploration and practice, and develop towards the direction of mid-to-high-level real estate project and planning managers. Mr. Wang has been a real estate planner for 4 years. He was recently promoted to a real estate planner by the company because he can plan good real estate projects and promote hot sales of real estate. When asked why he "bounced the trend", he said that because he deeply loved the real estate industry, even when the overall trend of the industry was declining, he still did not think about giving up. He used his spare time to strengthen targeted efforts. After studying, he successfully obtained the national professional qualification certification of "Real Estate Planner", and successfully planned several real estate projects, which was recognized by the company. Mr. Wang always pays attention to his professional learning. He likes this industry/profession, and works hard for it, and finally achieves a smooth career advancement. In fact, no matter it is the boom or the cold winter of the real estate industry, as long as you have enough patience and enthusiasm for the real estate industry, you can always find your ideal foothold and development trajectory. In fact, everything is possible.

3. Look at it rationally and make clear plans for your career

It has only been ten years since China’s real estate industry truly entered the marketization stage. Employ the growth process of people. Metaphorically, we are only in childhood. Compared with the current real estate development situation in the United States, Japan and Hong Kong, there is still a long way to go. Although everyone expected that this road would be bumpy and full of thorns, no one denied the light ahead of it and still pursued the seemingly ethereal but real grand view without hesitation.

Xiangyang Career CCDM career planner pointed out that in terms of career development trajectory, the accumulation period in an industry is very important. Entering a familiar industry can adapt more quickly and become more comfortable. Therefore, it is also a priority to stay in this industry and choose to join a large real estate company. Of course, the current market trend is not yet clear, and the final market result is affected and restricted by many factors. Even if the real estate market fluctuates in the future, real estate talents will still have a place to play.

First of all, look for opportunities to enter large and powerful real estate companies. Currently, many real estate group companies are recruiting outstanding talents to prepare for the future market recovery;

Secondly, you can consider developing in other places. The focus of policy control is Beijing, Shanghai, Shenzhen and other places, which may radiate to the Yangtze River Delta region. You may wish to consider temporarily developing in places that are less affected by the policy;

Again, consider changing careers. Not everyone can join a big company, and not many people are willing to develop elsewhere. Taking into account the wide range of professional positions covered by the real estate industry, choosing to change careers like Ms. Zhao is also a way out. For example: "Project development" positions include "market research, investment analysis" and other positions. These professional things can also be applied to high-tech, manufacturing and other industries; for example: "Tendering materials" positions can be considered for many talents. The procurement and supply department of the industry; for example, project managers of "engineering project" positions, and talents in "civil construction and decoration, equipment, strong and weak electricity, plumbing engineers, etc." can also be qualified for related positions in the manufacturing industry if they receive some relevant training. .