What is the online sales of the photo studio responsible for?

The online sales of photo studio is responsible for the following contents:

1. Integrate business strategies and organize group buying.

There are four main business models of traditional wedding photo studio: one is to win by photography technology, the other is to attract consumers by promotion, the third is to strengthen hardware facilities with strong financial strength, and the fourth is to promote online by virtue of the emerging online marketing model.

Guang photographic studio brand. But no matter what kind of business model, in order to earn more profits, photo studios usually try their best to reduce operating costs and attract consumers at low prices. Online group buying is a consumption mode favored by netizens at present.

Why do you like it? Because they can get the biggest discount, and the photo studio also reduces the sales cost, thus creating a profitable space.

2. Studio network marketing platform

Since it is network marketing, there must be a network platform as a support point. There are many schemes for the network platform, as follows:

Option 1:

With the help of other people's platforms: blog platforms, forums, business platforms and other platforms.

Through these platforms, more potential customers can learn about our photo studio, our products and our services, but these platforms and photo networks usually don't cost us too much, and they are basically free. We just need to spend some time to maintain them.

As long as there is a platform, it must be maintained. The content of your website needs to be updated irregularly, so you need a maintenance. Your related photos need to be designed and retouched, so you need artists.

Option 2:

Own platform: official website: show the company's brand, culture, etc.

Official Forum: Give customers a platform for communication.

The website is equivalent to the virtual facade of the photo studio, and customers logging into the website is equivalent to walking into the photo studio and communicating with the store. Here, customers can relax and learn about the products, service process, business philosophy and studio of the studio.

Facade and internal pictures, address and telephone number of the studio, introduction of technicians, latest promotions of the studio, shooting style. The pictures displayed on the studio website are the key for customers to choose the studio.

3, the studio network marketing plan is fundamental.

Studio network marketing positioning: through the analysis of its own and local conditions and network environment, make a reasonable network positioning, quickly find its own position in the network competition, and produce the greatest effect!

A lack of overall planning of online marketing will eventually lose its way in the storm of market competition, thus being abandoned by the ruthless market. There is no other way for entrepreneurs to make profits except for the need of innovation. And all innovation comes from the stimulation of business strategy.

A clear and appropriate business strategy is the first condition of life and death. Therefore, as a network marketing plan, the most basic function is to coordinate the work. Of course, the makeup net also plays a role in supervision and management while coordinating the work. Of course, the planning book is a dead thing. Perhaps, in the process of implementation, you need to keep getting closer.

4, the studio network marketing team building

With marketing, we need someone to plan, execute, track and manage, and we also need a reasonable marketing team to be responsible for online marketing. Usually, there are the following schemes:

A complete marketing team is divided into: network marketing operation director (or supervisor), website secondary developer 1, artist 1, network SEO optimization promoter 1, promoter 2-4, customer service staff 2-4, and network marketing business staff 1.

Compressed version: network marketing supervisor 1 name, website designer 1 name, 1 network SEO optimization and promotion personnel, promotion and customer service personnel, 1 network marketing business personnel.

Simplified version: network marketing supervisor and business personnel 1 name, website designer and artist 1 name, network SEO and promotion 1 name, and 2 customer service personnel.

Super reduced version: 1 network maintenance personnel and 1 customer service promotion personnel conduct online SEO.

The fewer people there are, the heavier and more complicated the work scope and workload of employees. From a certain point of view, the staff's work progress is not very good, and the recruitment of the photo studio is right.

The overall level of employees will play a certain binding role. Of course, the photo studio can also set the number of posts and personnel according to its actual situation, and deploy a customer service staff from the current customer service center to cooperate.

Customer service of network marketing, the original outlets can also serve as network promoters, and so on. In this case, the real network marketing team only needs to add one or two technicians.

5. Online and offline interaction

Is it possible to use the online marketing of the studio to give up the traditional marketing methods? Of course not! Online and offline need interaction: organize offline activities with some non-profit forums or websites, with rich programs and lottery.

In the awarding process, discounts are of course essential. The best consumption mode at the event site is that the professional salesman with the best eloquence gives speeches to many customers, and the one-to-many way makes it easier for customers to accept the photo studio, so it is possible to place an order.

Lottery can promote customers to place orders on the spot. Of course, no matter what activities you do, you should put the word fairness first! Otherwise, it will only be boring!

6. Develop agents and strengthen channel construction.

If you only rely on your own company to do business, the business volume will certainly not be too much. Is there any way to change this situation? That is development agents, channel development and construction.