What are the positions and job requirements of network marketing?

Network marketing related jobs are described as follows:

I. Network Marketing Operations Specialist

Responsible for the writing and execution of product copy, brand copy, in-depth topic planning, creative copy and promotion copy of the network operation department, and responsible for the sales force and communication force of the website.

Job responsibilities:

1, responsible for website data analysis and operation improvement; 2. Responsible for the management of search bidding platform;

3. Assist the department manager to establish the business process system of network marketing; 4. Responsible for the planning and implementation of the company's website;

5. Assist the department manager to plan and establish the department management system, assist in employee recruitment, assessment and management, and assist in department planning and summary.

Job requirements:

1, more than 3 years working experience in e-commerce/network marketing;

2. Have theoretical knowledge and certain practical experience in project management, marketing planning, brand planning and online marketing;

3. Excellent network marketing data analysis ability and rich analysis experience;

4. Have certain copywriting ability and website planning ability, and have a deep understanding and unique insights into customer experience;

5. Have certain cognition and execution ability on the whole process of network marketing business.

Second, the network marketing manager/operation manager

Brief description of the position:

Responsible for the overall operation of the department, website planning, marketing planning, website content, promotion planning and other business guidance, as well as the work guidance, supervision, management and assessment of department employees.

Job responsibilities:

1, responsible for the overall planning, strategic direction planning, overall business process planning, supervision and control of the network marketing project, and fully responsible for the achievement of departmental performance targets;

2. Responsible for planning, guiding and supervising the implementation of the website platform;

3. Responsible for writing, guiding and supervising the implementation of website product copy, brand copy, information content and special topic content;

4. Responsible for the overall formulation of website promotion strategy, as well as implementation guidance, supervision and management; 5. Be responsible for website data analysis and operation improvement;

6, responsible for the planning and establishment of the department, staff recruitment, assessment, management, department planning, summary.

Job requirements:

1, more than 5 years working experience in e-commerce/network marketing, and more than 3 years experience in project planning and operation; 2. Have theoretical knowledge and rich practical experience in project management, marketing planning, brand planning, network marketing and other systems;

3. Excellent e-commerce/network marketing project planning and operation ability, familiar with network culture and characteristics, and practical experience in various network marketing promotion methods;

4. Excellent strategic thinking and creative divergence ability, with solid planning skills; 5. Excellent copywriting ability, able to write various schemes and copywriting;

6. Have the ability to plan, operate, control and execute the whole process of online marketing business;

7. Rich management experience and excellent team management ability.

Third, SEO Commissioner

Brief description of the position:

Responsible for the ranking of website keywords in major search engines, improve website traffic and increase the number of website users.

Job responsibilities:

1. Operate the natural traffic from search engines to websites, improve the ranking of websites in major search engines, and be responsible for search traffic;

2, engaged in network marketing research, analysis and service, keyword evaluation;

3. Exchange traffic, data or services between websites and third-party websites, or form strategic cooperation alliances to increase the traffic and popularity of websites;

4. Make the overall and phased promotion plan of the website, complete the phased promotion task, and be responsible for the comprehensive indicators such as the number of registered users, PV, PR and visits of the website;

5. Adjust the optimization strategy according to the website data analysis;

6. Understand the website business and lock keywords; Website content enhancement, internal links; External link establishment; Combined with website data analysis; Extended long tail words.

Job requirements:

1, more than two years working experience in SEO, experience in optimizing large and medium-sized websites is preferred;

2. Master the basic ranking rules of Baidu, Google, Yahoo and other search engines; And proficient in all kinds of search engine optimization, including on-site optimization, off-site optimization and internal and external link optimization; Proficient in various SEO promotion methods and display keyword rankings on search engines;

3. Strong website keyword monitoring and competitor monitoring capabilities, strong data analysis capabilities, and effective analysis of relevant data on a regular basis;

4. Have the public relations ability to exchange traffic, data, reverse links or services with third-party websites.

Four. Network Promotion/Website Promotion Specialist

Brief description of the position:

Responsible for the network operation department, creative copy, promotion copy, media public relations, advertising writing and publishing, responsible for the effective flow of the website.

Job responsibilities:

1, responsible for the writing, publishing and execution control of communication copy, creative copy, soft text and news; 2. Be responsible for the creativity and implementation of marketing of forum activities; 3. Responsible for the implementation and monitoring of media public relations and advertising;

4. Responsible for the planning and implementation of e-mail, blog and other forms of network promotion; 5. Responsible for the effective and accurate traffic of the website.

Job requirements:

1, more than 3 years working experience in e-commerce/network marketing;

2. Have theoretical knowledge and rich practical experience in brand planning, communication planning, online marketing and other systems;

3. Understand all kinds of online marketing methods, means and processes, and have some practical experience; 4. Excellent strategic thinking and creative divergence ability, with solid planning skills; 5. Excellent copywriting ability, able to write various schemes and copywriting;

6. Have a deep insight and keen perception of network culture, network characteristics and netizens' psychology.

Verb (abbreviation for verb) website editor/network editor

Job Description: Responsible for the writing and execution of the website content and information and special promotion copy of the network operation department, and responsible for the sales force and communication force of the website.

Job responsibilities:

1, responsible for editing, updating and maintaining website information content and products on a regular basis;

2. Responsible for the planning and implementation of website topics, columns and channels, able to effectively integrate online products, cooperate with the planning and implementation of activity plans to drive sales, so as to achieve sales purposes, and timely propose the feasibility planning and design demand report of website channels;

3. Compile various publicity materials on the website, collect, study and process the opinions and feedback information of online readers; 4. Channel management and column development planning, so as to improve the popularity of the website;

5. Outreach work of news activities of the Group and its branches, timely reporting and review of various activities, and interviews of important activities and figures;

6. Control the related content quality of each website and improve the content quality of the website.

Job requirements:

1, more than 2 years working experience as a journalist and editor;

2. Familiar with the Internet, understand online marketing, have strong experience and ability in channel maintenance and special production, and have a deep understanding of customer experience;

3. Having solid marketing knowledge and rich practical experience can effectively enhance the sales and communication power of the website;

4. Have a solid writing skills and editing ability.

5. Good communication and expression skills, quick preparation, and strong ability to analyze and solve problems;

6. Excellent sense of responsibility, good team spirit, able to work under certain pressure; 7, familiar with the establishment and maintenance of the website, understand and use DreamWeaver, Photoshop, office software and other web editing tools.

Six, network marketing copy planning

Brief description of the position:

Responsible for the writing and execution of product copy, brand copy, in-depth topic planning, creative copy and promotion copy of the network operation department, and responsible for the sales force and communication force of the website.

Job responsibilities:

1, responsible for the creativity and writing of product copy, brand copy and project copy of the company; 2. Be responsible for the special planning of the company's website, work with the website editor and write a copy; 3. Responsible for the planning scheme and the writing of the planning scheme; 4. Be responsible for spreading the creativity and writing of copywriting; 5. Be responsible for the sales force and communication force of the website.

Job requirements:

1, more than 3 years working experience in brand, advertising and soft writing, and some experience in strategic planning; 2. Have theoretical knowledge and rich practical experience in marketing, brand and advertising system; 3. Excellent strategic thinking and creative divergence ability, with profound insight; 4. Excellent copywriting ability, able to write various schemes and copywriting;

5. Be familiar with network characteristics and culture, have certain experience in network marketing, and be familiar with various means and methods of network marketing.