Haosha fitness recruitment

According to China's national fitness plan, by 2020, the total scale of sports consumption in China will reach10.5 trillion yuan. This also means that the fitness industry will usher in a huge development opportunity.

However, the reality is just the opposite, and the market of traditional gyms has shrunk obviously. In the past two years, there have been frequent chaos in the fitness industry: fitness clubs run away before opening, personal trainers are difficult to change careers as riders, and gyms are forced to close down due to the pressure of high rents in shopping malls.

About the fitness industry, some people say it is a sunrise industry, because Chinese people pay more and more attention to health problems. However, judging from the development status of the fitness industry, it is difficult to convince the public that it is a "sunrise industry".

In 20 19, Haosha Fitness, which was established for 20 years, came to an end. This 20-year-old fitness enterprise is also the representative of the traditional old comprehensive gym in China. At its peak, the total monthly turnover of Haosha Fitness Store exceeded 1 100 million.

Haosha Fitness, the five largest stores in China, is also the largest fitness brand in China. Even so, Haosha Fitness has not escaped the fate of bankruptcy.

After the closure of Haosha, members of Haosha took brand-new membership cards to complain about rights protection, but the store was already empty. Even if it is reported by the central media, it is difficult for many consumers to get their money back.

In the fitness industry, the closure of gyms is never new. What's more, on the day before closing, the company's push was still selling annual cards and monthly cards in the circle of friends. When consumers bought cards, they found that the gym was empty.

The closure of the stadium is nothing new. It is urgent to solve the severe challenges faced by the whole industry.

Labor costs have soared.

The labor cost of the gym increases with the continuous expansion of the market scale. Different from small gymnasiums, general gymnasiums are chain enterprises, and the staff structure is generally composed of coaching team, sales team and customer service team.

The "Sports Industry Talent Watch" released by BOSS shows that the demand for sports industry talents in China has increased by more than 30% for two consecutive years. As early as 20 18, the average recruitment salary of the sports industry has reached 8436 yuan.

The market competition is becoming increasingly fierce.

The profit cake of an industry is so big. The more competitors there are in this industry, the less profit everyone gets. From dozens of gyms at the beginning to more than 30 thousand now, the number has increased geometrically and the market competition is becoming more and more fierce. Naturally, the profit that each gym can share will be less and less.

Family fitness scenes are becoming more and more abundant.

The emergence of the epidemic has enriched the family fitness scene. Compared with traditional gyms, free fitness can be achieved at home, and consumers will naturally prefer the latter.

Keep, which dug deep into fitness content during the epidemic, finally ushered in the harvest. Keep's business model has not been optimistic because it conflicts with the traditional fitness model. However, during the epidemic, keep not only turned losses into profits, but also accumulated more than 300 million users.

In April of 20021year, keep submitted the prospectus to the American stock exchange. According to keep's prospectus, by March of 20021year, keep had achieved 4 million MAU and 6 million DAU.

The 20-year-old gym giant also collapsed overnight. According to statistics, during the epidemic, the closing rate of gyms was as high as 30%. In fact, the seemingly sunrise fitness industry is already in jeopardy. Under the premise of more and more home fitness scenes, the challenges faced by the traditional fitness industry will be more severe.