What methods can enterprises use to promote websites?

It is conceivable that this is such a huge number. With the rapid growth of Internet users, the commercial value of the Internet is constantly emerging. The popularity of the Internet has brought a new wave to traditional industries, and all walks of life have adjusted their direction to the Internet, trying to combine tradition with the online market and maximize their benefits. Regardless of the size of the enterprise and the scope of business, an online marketing platform has been quickly established on the Internet. At present, most small and medium-sized enterprises in China don't know enough about network marketing, which is mainly reflected in the following aspects: first, enterprises still stay at the level of establishing websites and know nothing about website architecture and network promotion mechanism; Secondly, there is not enough consciousness. When a group of pioneers have achieved good results on the Internet, the successors think that enterprises only need to build a website to conduct online marketing, and the network promotion does not know where to start. There is a common misunderstanding about online marketing. In fact, online marketing and traditional marketing are inseparable, and the indispensable publicity and customer service in traditional marketing also need to be promoted in online marketing. A well-built website does not match the corresponding resources of the company, just like a company that does not do marketing promotion at all and has no customer service, it is naturally impossible to have obvious marketing effects. There is a big gap between small and micro enterprises and large and medium-sized enterprises in terms of economic strength and resource share. How do small and micro enterprises do well in network promotion? I put forward some simple suggestions:

First, Baidu, Alibaba bidding service. Bidding ranking, as the name implies, is that the website can only be included in the search platform after paying, and the higher the bidding, the higher the ranking; Pay-per-click, a service in which customers buy keyword rankings for their own web pages and pay per click. When small and micro enterprises choose this way to promote, what they need to know is the knowledge of online marketing, including some rules of bidding ranking. When selecting bidding keywords, we need to do all kinds of data research to achieve better conversion rate. We must control the consumption of funds, and we can set the maximum daily consumption to prevent "negligent" consumption from hurting our vitality. It is suggested that micro-enterprises consult network companies or some professional bidding ranking personnel in detail.

Secondly, it is also a good choice for online advertising micro-enterprises to choose better websites for advertising investment according to their own industries if conditions permit. Before placing an advertisement, when paying attention to the popularity of the website, you must also know whether the website conforms to the company's products, and don't blindly place it.

Third, network promotion outsourcing micro-enterprises can choose network promotion outsourcing from the perspective of funds. That is, the construction of the website can be outsourced to the later maintenance and promotion of the website. Then, according to the situation and requirements of the enterprise, the outsourcing company makes a plan suitable for the implementation of the enterprise. Compared with small and micro enterprises, dozens of corporate customers of Shenyang Micro Search Service not only saved resources and manpower, but also made considerable profits. It plays an important role in promoting the brand of enterprise network. Customers and potential customers are often moved by the update frequency and quality of corporate websites when viewing websites. The website of the enterprise is so well maintained that we can see how the enterprise is doing in the details, which plays an auxiliary role in the future business development of the enterprise. It is difficult for actual customers and potential customers to find a third party to assist in the operation in the background.

Fourth, hire professional network promoters Small and micro enterprises can also hire professional network promoters according to the strength of their own companies. If necessary, they need to set up relevant network departments, which are mainly responsible for the company's online market. In fact, small and micro enterprises often invest a lot in recruiting and training network marketing talents, and it is difficult to guarantee their income. At this time, it is better to find a third-party organization, and the cooperation is relatively stable, which saves the cost of management and training and reduces the losses caused by brain drain. It is difficult for small and micro enterprises to find a breakthrough if professional network promoters are hired.

Network promotion in Mo Fan provides high-quality enterprise-level marketing planning and execution services for the whole country. Service scope: enterprise integrated marketing service, enterprise network marketing service, enterprise network integrated marketing, enterprise e-commerce website operation, website promotion, enterprise brand operation, enterprise sustainable marketing promotion, website operation hosting, mobile phone terminal marketing, enterprise brand promotion and enterprise WeChat marketing. It is a national professional enterprise marketing service company, and Mo Fan is an expert in promoting integrated marketing.