Responsibilities of regional marketing manager

Responsibilities of regional marketing manager

With the continuous progress of society, the frequency of job responsibilities is on the rise. Job responsibilities can improve the vitality of internal competition and better discover and use talents. Presumably, many people are worried about how to formulate job responsibilities. The following is the job responsibilities of the regional marketing manager that I sorted out for you. Welcome to read the collection.

Responsibilities of Regional Marketing Manager 1 Responsibilities:

1, participate in regional strategic planning, make suggestions and participate in decision-making;

2, according to the annual business plan, organize the preparation of the regional marketing department overall work plan, and is responsible for supervising the implementation;

3. Responsible for the traditional residential projects in the region, presiding over marketing strategy planning, product strategy planning, marketing promotion planning, promotion planning, brand strategy planning, advertising planning and price planning;

4. Set up the sales team of regional companies and lead the marketing team to complete the sales task;

5. Assist in organizing the recruitment, training and career development of subordinates, and improve their quality and ability;

6, complete other work assigned by the leadership.

Qualifications:

1, bachelor degree or above, major in marketing, real estate management and other related fields;

At least 2.3 years working experience in the same position in well-known real estate development enterprises;

3. Have a deep understanding and mastery of the real estate industry, customers and media;

4. I have independently presided over the marketing management of more than 3 large-scale real estate projects, and have experience in real estate project research, planning and promotion;

5. Be good at innovation and have excellent planning, organization, planning and program execution capabilities;

6. Good leadership and team management skills, strong self-motivation and enthusiasm for work.

Responsibilities of Regional Marketing Manager 2 1, Business Development

1) Achieve the sales expansion target given by the superior;

2) Under the deployment of the provincial manager, formulate the quarterly plan and monthly plan of the region, and decompose them into marketing specialists, lead and supervise the work of subordinates and evaluate them regularly;

3) Constantly lead and urge subordinates to establish and improve the distribution network all over the country and achieve the established sales targets;

4) personally help key dealers to develop their business and constantly promote the business development in their respective markets;

5) Be brave in exploration and innovation, be good at summarizing and improving the work experience of oneself and subordinates, and provide valuable suggestions for superiors.

2. Team building

1) according to the needs of business development, establish and constantly enrich and adjust the account manager team in this region, and guide subordinates to establish local sales teams;

2) Strive to improve the operational efficiency of the organizational structure of core distributors in this region and guide subordinates to improve the operational level of customer organizational structure;

3) On the basis of company principles, formulate a fair and reasonable personnel evaluation and incentive system, constantly motivate subordinates to achieve the set goals, and strive to improve the cohesion of the organizational structure in this region;

4) According to the training materials provided by the company, train subordinates on site to improve their sales skills;

5) Under the training and guidance of superiors, constantly improve their sales skills and work ability.

3. Channel development.

1), formulate regional development goals and action plans;

2) Covering and visiting target new markets to realize the goal of developing new sales points;

3) Ensure that the quality of the new point of sale meets the requirements of relevant company standards;

4) Provide reference strategies for regional marketing;

4. Specific business aspects

1) Develop all sales points in the area, check and analyze the operating conditions of the sales points, and evaluate the operating performance of the sales points;

2) Management and analysis of regional sales targets;

3) Collect and sort out market information, and give feedback to superior leaders regularly and irregularly;

4) Responsible for the sales and management of the regional market, and complete the task indicators assigned by the superior;

5) Recruit, train and select local personnel, and conduct supervision and management;

6) Encourage, guide and supervise subordinate employees to explore the market, serve customers and implement relevant policies;

7) According to the authority stipulated by the enterprise, examine and approve the sales expenses of subordinate employees and control the sales cost;

8) Organize various sales meetings, such as annual sales meetings, monthly sales meetings and daily meetings;

9) Be responsible for the negotiation and maintenance of key customers in this region, and promote long-term cooperation with major customers;

According to the market dynamics, innovative thinking, timely analysis, evaluation, adjustment or correction of sales programs.

Responsibilities of regional marketing manager 3 1. Collect first-line market information and conduct market research.

2. Submit the annual sales forecast to the vice president of marketing;

3. Make the annual sales plan, break down the target and implement it;

4. Manage and supervise the normal operation and business operation of the marketing center;

5. Establish, manage and supervise the normal operation of regional branches;

6. Development and rational distribution of marketing network;

7. Establish customer data files at all levels to maintain two-way communication with customers;

8. Reasonable budget control of the sales department;

9. Study and grasp the needs of sales staff and fully mobilize their enthusiasm;

10. Formulate the action plan of business personnel, and conduct inspection and control;

1 1. Cooperate with relevant departments of this system to carry out promotional activities;

12. Predict the channel crisis, report and handle it;

13. Check the channel blockage, report and handle it;

14. Display goods, post and distribute promotional materials according to the requirements of the promotion plan;

15. Collect or settle the payment according to the enterprise payment system.

Responsibilities of regional marketing manager

1, visit the market, collect industry market information, keep abreast of the latest market trends and give timely feedback, so as to make timely market response decisions;

2, according to the regional sales target issued by the company, combined with the regional market situation, reasonable distribution and decomposition, to ensure the achievement of regional sales targets;

3. Help the winners in the award-winning area to carry out promotion and sales support, guide the sales staff in the award-winning area, and ensure the achievement of regional sales targets;

4. Keep abreast of market trends and assist winners to make timely market responses;

5. Cooperate with * * * winners to manage key customers and increase regional market sales;

Second, the regional channel management:

1. Manage regional * * * winners and maintain a good relationship between the company and * * * winners;

2. Actively complete the bid-winning business in blank areas, optimize the bid-winning business in weak areas, and improve the market share of products in this area;

3. Train the sales staff of the winners of * * *, and assist the winners of * * * to establish an effective sales team;

4. Evaluate and analyze the monthly sales of the winners in each region, find the gap in time and formulate corresponding solutions and promotion measures;

5. Accurately grasp and analyze the inventory and product structure of * * * winners, request replenishment or promotion from * * * winners in time, and optimize the product sales structure;

6. Properly solve cross-selling problems and market emergencies in regional markets.

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