How to sell life insurance?

The top secret of promoting life insurance products is to share the protection and happiness brought by the products, not to promote life insurance products. When introducing life insurance products, salesmen should visualize abstract products and make vivid products vivid; make intangible products tangible and tangible products concrete. When a smart life insurance salesman introduces life insurance products, he does not focus on introducing its performance and functions, but vigorously exaggerates the existence of risks anytime and anywhere, and publicizes the occurrence of risks anytime and anywhere and the meaning and role of insurance. A first-rate insurance salesman sells insurance concepts; a second-rate insurance salesman sells insurance features; a third-rate insurance salesman sells insurance features; a fourth-rate insurance salesman sells insurance terms; a fifth-rate insurance salesman sells nothing. . Techniques in Product Introduction Speech 1. Salesmen should use more metaphorical words when introducing products, and try to be as vivid and lifelike as possible. 2. When salesmen introduce products, they should be as simple as possible, as clear and concise as possible. 3. Salesmen should be easy to understand, clear and practical when introducing products. 4. When introducing products, salesmen should be creative and attractive to make people interested. 5. Salesmen should be confident and have a sense of honesty and credibility when introducing products. 6. When introducing products, the salesperson should have a kind tone and vivid language.