Event planning scheme

In order to ensure the smooth development of things or work, it is usually necessary to make a complete plan in advance, which generally includes guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other matters. So what problems should we pay attention to when making a plan? The following are seven activity planning schemes that I have compiled. Welcome to share.

Event planning plan 1 1. Theme: father's love all his life, expressing his true feelings, held on June 19, at the sales office of xx Square, creative: highlighting the harmonious and warm atmosphere, and the activities are mainly interactive.

Second, the activity content:

(1) Preparation:

1. Contact a senior program host (preferably male) who can promote the atmosphere of live activities.

2. External tips (newspapers, DM pages, etc. ) "The top five merchants who signed contracts from June/KOOC-0/6 to June/KOOC-0/8 and those who signed contracts on June/KOOC-0/9 (Father's Day) can participate in the on-site activities on June/KOOC-0/9 and give a free gift".

3, production printed with "xx Shopping Plaza reminds you: Father's Day is coming, please send the best wishes to dad!" The name, contact information and recruitment information of xx Shopping Plaza are as follows.

This kind of publicity is based on the emotional needs of consumers, and it can be said that the nuances see the truth. It is easy to arouse children's feelings for their father, and this kind of publicity is public welfare, and customers will not have any resistance at all. It has played a very good role in establishing the image of xxxx with emotional responsibility.

4. Arrangement of gathering points: Set the stage, and set the heart-shaped pattern of 1m * 1.5m in the center of the wall as the background of the event. On the left side of the pattern is "lifelong fatherly love", and on the right side of the pattern is "true feelings".

China men are not good at expressing their inner feelings because of their introverted nature, but that doesn't mean they don't need warmth. Flowers are not only a woman's patent, but also a man's desire.

5. Inform employees in advance to choose a radical song and prepare for impromptu performance on the day of the activity.

(2) Family photo of father and son (female): On the day of the activity (the day of the activity is June 19, the specific time is to be determined), a photo of father and son (female) can be presented to the father and son who come to sign the contract together, if the child can clearly state his father's birthday.

Signature message: write "a sentence I want to give my father most", which can be written by a customer to his father, on a big red cloth or paper. The activity triggered the emotional touch of inflammatory posters.

Participate in the game.

For example:

1, tacit understanding test: two people who signed a contract together cooperated, and one did a questionnaire to answer some favorite questions. The other one (without looking at the answer sheet) was asked by the live host. If the two people answer the same question, they can receive the corresponding small gifts or continue to participate in other activities.

2. Two-legged race, long-pole table tennis: people stand outside a meter line, and use two long poles to clamp table tennis from one basin to another, and how many prizes or other things are won.

The winners of the above games are all given a carnation, and other game contents can be considered again, with singers singing in the middle.

Activity planning scheme Children's Day is a festival that children look forward to, a day for children to relax, and a day for teachers and parents to express their blessings to their children. The children in the big class will spend the last Children's Day in the kindergarten. We insist on "returning the only childhood to children, so that children can enjoy a happy childhood in' joy' and' sports'." "Return June 1 to every child", so that every child has the educational concept of showing his opportunities. After discussion, the activity of "Creative Performance Talent Show" is put forward to build a platform for children to show themselves and dare to show themselves, so that every child can experience the happiness of expressing himself in active participation and enhance their autonomy and self-confidence. To celebrate June 1 day, the following plans are made:

Activity objectives:

1. Knowing that June 1 is International Children's Day, feel the joy of the festival in a cheerful atmosphere.

2. In the game, cultivate children's ability to cooperate with peers.

3. Enhance the affection between parents and children through parent-child games.

Activity theme: I am confident, capable and happy.

Activity purpose:

Through this "I am confident, capable and happy" party on June 1, we will provide a platform for every child to fully display their talents, show their best opportunities, and let parents and children experience the happiness of Children's Day together.

Activity preparation:

1, all kinds of waste items, scissors, tape, instant stickers, etc.

2. Environmental layout. Children's paintings on June 1st.

3. Children's holiday gifts. Small sticker

Activity time: June 20xx 1

Location: each class in the big class

Activity flow:

First, manual activities: dress yourself up.

Skillful hand competition (environmental fashion design and production competition)

1. objective: to cultivate children's hands-on production ability and innovative consciousness by holding an environmental protection clothing design and production competition; Further cultivate children's awareness of environmental protection.

2. Content and requirements: parents and children are required to participate together, that is, to participate in the collection of waste materials and the design and production of environmentally friendly fashion; Keep the surrounding environment clean during production; Parents and children are required to complete the production within 1 hour. Make hats, coats, skirts and trousers first; Finally, make a small paper stick; Paper balls.

3. Competition form: Environmental Fashion Show: Participants are required to wear their own environmentally-friendly fashion, and parents and children will boldly perform fashion shows with music.

Second, parent-child activities

Small paper stick, different ways to play.

Game 1: drilling a cave (parents and children play together)

Rule: After the parents built the cave, the children drilled through it. The children soon built the cave, and the parents got into it one by one.

Play 2: Ride a big horse.

Rule: Parents and children ride the same paper stick and jump over one by one.

Play 3: Drive pigs.

Rule: Set a small chair with obstacles in the center of the playground. When chasing pigs, you have to cross obstacles to reach your destination, and the first one wins.

End:

Are you happy today? Please send your happiness to your good friend and talk with him about blessing words (children say blessing words to each other and celebrate Children's Day with music).

Activity planning scheme Article 3 Activity theme: masked party.

Activity time: Friday, April 1 Sunday, X.

Venue: Bar.

Event merchant: XXX company

Activists: employees and members of a company.

On the planning scheme of bar activities on April Fool's Day;

20xx spring is a season full of vitality. With your support this spring, we are full of confidence and will strive to provide you with better service. In order to thank you for your support to our company, our company sincerely invites you to participate in the April Fool's Day bar activities, and will create a brand-new masked party with the theme of butterflies in a bar to make you have a happy April Fool's Day.

In spring, watching the butterflies in the flowers dancing gracefully is a kind of beauty that is not surprised. It is the pain I am not afraid of that makes me beautiful. The moment you put on the butterfly mask, you have become the most beautiful butterfly fairy in the audience.

On the night of April Fool's Day, you, me and him happily came to a masked party. Ladies wear beautiful butterfly masks, and men wear luxurious masks to get together. Masks hide everyone's true identity, so we don't need to worry. This night belongs to us. Music and wine are a happy party.

Through the mask, we leave each other a mysterious and hazy side, which makes people look forward to it.

Take off the mask and win sincere and precious memories for people to cherish.

April Fool's Day activity flow:

First, the scene creation

1. Put the company information desk and April Fool's Day activity exhibition outside the bar.

2. Put a mask with company logo on the stage as the theme.

Balloons painted with butterfly patterns are hung as decorations in various areas of the venue.

All the staff in the audience are wearing movable masks.

Second, April Fool's Day bar activities

1, 2 1 in the evening, opening remarks, brief publicity for the company in the second quarter. (10 minutes)

2. Prop distribution. (10 minutes)

3, small games. (20 minutes)

4. Program performance. (10 minutes)

5. Select the best makeup award (male and female) for the party. (10 minutes)

6. Small games (or programs). (10 minutes)

7. Men invite women to dance. (20 minutes)

8. Free activities. (30 minutes)

9. The most beautiful beauty award and the coolest handsome guy award were selected. (10 minutes)

10, lucky draw. (20 minutes)

1 1, group photo (20 minutes)

12, activity party is over.

Option 1, Article 4 of the activity planning scheme: "Enjoy 8.8% discount, and enjoy 8.8% discount for consumption with membership card."

1. Activity time: 20xx 10: 00 on October 8th, 10/0/65438+24: 00;

2. During the validity period of the activity, member customers can spend money in sunny business branches with their membership cards and enjoy preferential consumption;

3. Scope of use: all hotels, restaurants and kitchens in sunny days;

Option 2: Theme (Today's Gifts and Cash) Guest 50 yuan can buy "100 yuan16th anniversary dining voucher".

1. Activity time: 10: 00 on October 1, 20xx165438+124: 00 on October 7; The use time is 20xx, 10, starting from10.8;

2. Sales area: all hotels, restaurants and kitchens in sunny days;

3. Scope of use: Sunshine restaurant and kitchen (special note: the hotel cannot use it);

4. Rules of use: each table is limited to one, which is equivalent to cash use. (except banquets);

5. With this coupon, guests can spend money in branch restaurants and kitchens, and other foods, seafood, cigarettes and drinks can be used except banquets, and holidays are not limited;

6. Vouchers are used to invoice guests. If it is overdue, the customer will not be invoiced for consumption.

7. This coupon will not be cashed without change;

8. Discount method: use the coupon first and then discount (this coupon is used in full);

9. This "100 yuan dinner coupon" cannot be used on the day of purchase;

10. Provide invoices when selling, but not when consuming;

Option 3: Theme (membership card 179, free 179)

1. Activity time:1October 0:00 1, 20xx-1October 24: 00 31;

2. Guests buy membership cards with cash 179 yuan and give away 179 yuan gift package (room coupon 179 yuan). The face value is: 50 yuan 1, 30 yuan 2, 20 yuan 3 and 9 yuan1;

3. Sales area: restaurants and kitchens, 179 yuan buys cards and sends them 179 yuan gift packages, and 80 yuan vouchers are no longer sent; Hotel front desk 179 yuan Buy Card to Send 179 yuan Gift Package, the property can be 8.8 fold, and you will no longer enjoy the first stay in 99 yuan when you buy a card;

4. Voucher validity: 20xx 10 February 2nd -20xx 12 February 20th;

5. Scope of use:

50 yuan Store (Xiaogan Store, Luo Yu Store, Ezhou Store, Jingzhou Store)

30 yuan Store (Qianjin Store, Yellow Crane Tower Store, Pacific Store, Changhong Store, Huangpi Store)

20 yuan Store (Jiefang Store, Huangshi Store, Suizhou Store)

9 yuan Branch (Baofeng Branch)

Usage: limited to one per room;

Scheme 4: Theme (free group annual banquet for table 1999 yuan and 16 is waiting for you).

1. Activity time:1October 0:00 1, 20xx-1October 24: 00 31;

2. Lottery time: 10, 18 and 1 18 are two lottery time;

3. Don't participate in the lucky draw if the customer information is incomplete;

The fifth theme of the activity planning scheme: Charming night is full of joy.

I. Purpose of the event

In order to create a good corporate culture atmosphere, enhance communication and friendship among colleagues, show the company's positive style, enrich colleagues' spare time, mobilize employees' work enthusiasm, relieve work pressure, realize the combination of work and rest, and enhance team cohesion, we provide you with an opportunity for entertainment. This bonfire party was specially held.

This activity is mainly in the form of bonfire party, supplemented by beach barbecue buffet, talent song and dance performances, live entertainment games and other forms.

Second, the theme of the party: the night of charm is full of joy.

Three. Activity Time: 20xx Month Day

Four. Location: A seaside location in Yamaguchi City.

Verb (abbreviation of verb) Target audience: all employees of Gongsi.

Organizer of intransitive verbs: administrative office

Seven, matters needing attention:

1, safety matters:

1) All women are not allowed to wear stockings, and all personnel are forbidden to wear contact lenses. Silk stockings and contact lenses are flammable. Once the former is ignited, it will stick to the skin and burn, causing extensive burns. Once the latter is ignited, it will directly burn the cornea. )

2) Don't play with fire at will, and allocate a certain amount of fire fighting equipment, sand, water, etc. The scene. Burn supplies, such as burn medicine, medical bandage, medical cotton, disinfectant, etc. Firewood must be stacked 50 meters away from the flame and neatly stacked.

3) Participants in live games can only wear sports shoes, not high heels, spikes, etc. Don't wear clothes that hinder exercise.

2. On-site order maintenance: assign certain personnel to maintain order, obey the arrangement of on-site staff, observe public order, and it is forbidden to push each other and pay attention to safety.

3. Publicity matters: do a good job in pre-publicity, notify all departments and make posters.

4. Necessary items: burn medicine; Fire fighting supplies such as water and sand; Computers, stereos, lights, colorful flags and balloons; All kinds of small gifts.

5. Clean up the site: clean up the site garbage and leftovers after the meeting. If a staff member is responsible for cleaning up, leave someone to see if anyone has forgotten valuables.

Eight. Preparation before activity

1. Materials required for the activity: 1) bonfire: firewood, gasoline, fire extinguisher, sand 2) beach barbecue: barbecue grill, various ingredients (including seafood, vegetables, meat, etc. ; All kinds of spices), all kinds of drinks (including mineral water, soft drinks, fruit juice, red wine, beer, etc. ), dining table and plates.

3) Look at the requirements of each game for equipment such as game performance.

Nine. Cost budget: (the specific cost depends on the actual number of participants, here is the budget of 100).

1. Vehicle transportation: 1000 yuan/vehicle X 3 vehicles = 3,000 yuan.

2. Gift fee: 65,438 yuan+0,000 yuan for prizes, party equipment and game props. 3. Site fee: according to the actual situation.

4. Staff meals: 40 yuan/person X 100 person = 4,000 yuan.

5. Other expenses. Activity site layout

Note: the sign is colorful flags, and people are sitting around the bonfire. Insert colorful flags, pull ribbons and install strip lights near the bonfire party to increase the activity atmosphere. The whole venue is arranged, facing the sea, surrounded by bonfires, performance stage and podium facing the bonfire audience, which is convenient for watching performances and watching the sea. There is a barbecue grill and buffet table in the middle, which is convenient for everyone to take food and drinks.

X. Activity content

1) The host began to announce the curtain call (a man and a woman host, choose employees with strong eloquence and stage expression).

2) Leaders' Speech

3) Ignition ceremony (please hold high the torch and light the bonfire with the main leaders and representatives).

4) All employees dance the opening dance (warm up, enliven the opening atmosphere and enter the party state).

5) BBQ begins (BBQ needs to be directed by several chefs and service personnel, and the tableware is arranged. )

6) program performance (each department of the company needs to make a performance program, which can be performed by one person, many people or a group. There is no limit to the program form of the performance, and innovative programs such as singing, dancing, cross talk and sketches can also be used. Note: it needs to be distributed to all departments one week in advance for preparation. )

7) Play small games (mainly games involving groups or people), and set up some warm but not too intense activities, including educational games, sports games, literary games, etc. Set the necessary reward and punishment measures)

Chapter 6 of the activity planning scheme 1. Promotion purpose:

The ultimate goal of promotion is to sell goods by hook or by crook. The same is true of online shop promotion, but it is not effective to do it casually. Half-price promotion of Singles' Day in Taobao Mall is a hot promotion method recently.

Second, the promotion process:

L determine the products to be promoted and prepare sufficient commodities.

2 determine the customer base

1. Determine the products to be promoted and prepare sufficient commodities. Different commodities have different promotion methods, and different seasons have different commodity promotion. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect the sales volume, but also affect the buyer's sense and praise. If you meet a buyer who is not very talkative, it is really bad for you. Even if it can be cancelled, it will waste a lot of time and energy.

2. Determine the customer base: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, promotion must spread promotion information for your target group and find your target consumer group, so that promotion will be effective. If you sell yourself, the way to sell is just to cast pearls before swine.

Third, make a promotion plan:

L members, integral promotion:

2 discount promotion

3 Give away samples for promotion:

4 lottery promotion:

5 red envelope promotion

6 auction:

Actively participate in various promotional activities initiated by Taobao.

Membership and integral promotion: all customers who buy our products become members of our company. Members can not only enjoy shopping discounts, but also accumulate points and exchange goods for free.

Advantages: This promotion method can attract customers to buy in the store again and introduce new customers to buy in the store, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to the online store!

Discount promotion: Discount, also known as discount and discount, is the most commonly used staged promotion method at present. Because discount promotion directly benefits consumers and makes customers feel the benefits very directly, this promotion method is more immediate.

A. direct discount: find an excuse to discount sales.

Advantages: it meets the needs of festivals and will attract more people to buy. Although the unit profit will decrease after the discount, the sales volume will go up and the total sales revenue will not decrease. At the same time, it will increase the visibility of the store and have more customers, which will also promote future sales. Why not?

Suggestion: The promotion effect of this promotion method also depends on the price sensitivity of the goods. For goods with low price sensitivity, it is often futile. However, due to the particularity of online marketing, direct discount sales are easy to arouse customers' doubts and are generally not recommended.

B. Discount in disguise:

Free postage, the price of a single commodity is slightly lower than the price required for free postage, and two or more commodities are combined to meet the requirements for free postage. Sell these goods at a discount.

Advantages: more user-friendly, and the discount does not show traces!

Suggestion: The combination of products is very knowledgeable. A good combination can make consumers very satisfied, so we must find related products to combine.

C, buy a gift promotion:

In fact, this is also a disguised form of discount promotion, and it is also one of the most commonly used and effective promotion methods.

Advantages: let customers feel that they spent the same money to buy more products, happy!

Suggestion: the key to the application effect of buying gifts is the choice of gifts. A suitable gift will play a positive role in promoting product sales, while choosing an inappropriate gift can only be a loss of wife and soldiers. Your costs have gone up, your profits have gone down, and your customers are ungrateful!

Give away samples for promotion:

When new products are put on the market for trial use, products are updated, competitive brands are confronted, and new markets are opened up, good promotion results can be achieved by using gift promotion.

Advantages: make customers loyal to the products.

Suggestion: Only products with excellent effects can be tried.

Red envelope promotion

Red envelopes are a special promotional item on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their stores.

Advantages:

Can enhance the popularity of the store, because the red envelope has a time limit, so it can promote customers to buy again in a short time, effectively forming customer loyalty!

(6) Auction:

Auction is one of the most effective ways to attract popularity on the Internet. Because both Yuan Pai and He Pai have special exhibition areas on the first side of Taobao, the goods entering this area can get more exhibition opportunities, and Taobao buyers will also enter their stores to browse more goods because of the auctioned items, which can greatly improve the chances of commodity transactions.

I have actively participated in various promotional activities sponsored by Taobao:

Taobao will organize different activities in different sections from time to time, and sellers who participate in the activities will get more recommendation opportunities, which is also a good way to enhance the visibility of the store and promote sales. If you want more people to pay attention to your store, you must seize this opportunity, so don't forget to pay attention to the activities held by Taobao on Taobao's home page, payment page, bulletin board, etc., and actively participate!

Fourth, create a good promotion atmosphere.

Effectively use store decoration, announcements and messages to create a hot atmosphere. Some people do promotion, do a good job of publicity outside the store, but turn around and leave after entering the store. It's just that the atmosphere in the store is not good. Promotion is the same as when you are not promoted. It was abandoned. There is no promotion in the store announcement and there is no promotion information in the news. When you enter the store, you won't feel a little popular and promotional atmosphere. Promotion should be "vivid"! Cold and clear, can you keep customers?

Verb (abbreviation of verb) summarizes the effect and lessons of promotion.

Organizing sales promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate. This time, are the target consumers interested in the formula products, or are they more interested in other products on the website? At the same time, we should also analyze and compare the promotion activities of competitors and find out what we can learn from them. Competitors sell better than themselves, which definitely shows that their promotion plans are not attractive to others, and the process of analysis is also a learning process.

Summarizing the promotion activities can effectively help the store manager improve his promotion level, find out the shortcomings of the promotion activities in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results.

Activity planning scheme 7 I. Activity purpose

Christmas is coming, and this semester is coming to an end. The students are busy preparing for the final exam. Therefore, our radio station decided to launch the special program "Accompany you on Christmas Eve" in advance to enrich students' campus life and add campus atmosphere. Moreover, in this activity, we can unite the internal staff of the radio station, enhance the internal cohesion of the radio station, and improve the organizational ability and team consciousness of the internal staff of the radio station. At the same time, we can also use this activity to expand the influence of the Youth League Radio in the college and let more teachers and students pay attention to the radio.

Two. Activity content

Through the radio platform, broadcast greetings from classmates or greetings to others that night; In addition, in the special lost and found way, the apples (apples mean peace) or small gifts handed in by students will be claimed by the recipients that night.

Three. activity theme

The radio station will report Christmas Eve for you in advance.

4. Participants: teachers and students of the whole school

Verb (abbreviation of verb) is arranged before the meeting

standing committee

Responsible for supervising the progress of the whole activity, solving emergencies, managing the activity process and supervising the overall process of the activity site.

Publicity and Policy Division

1. Do a good job of publicity. Let everyone know about this activity through leaflets, billboards, Weibo, etc., and let everyone actively participate in this activity.

2. Responsible for the layout of the booth.

3. Design four beautiful boxes. (You can use cartons and then pack them.)

Secretary Department

1. Responsible for registering the blessing notes handed in by students, leaving their names and contact information.

2. Be responsible for registering apples or small gifts sent by classmates, leaving the names and contact information of the giver and receiver.

3. Put the blessing notes, apples and small gifts in order and put them neatly in the box.

4. Be responsible for claiming apples or small gifts at the playground booth on the night of the event and registering them on the spot.

Public relations department

1. Responsible for soliciting article sponsors, including notebooks, plastic bags, convenient stickers, ballpoint pens, rubber bands and a small amount of funds.

2. Contact the camera photography association of the college and ask them to help us record videos and take photos for us on the night of the event.

press corps

1. Go to the publicity site during the publicity period and record the site situation.

2. Interview the students who came to participate in the activity that night.

Editorial department

Assist the secretariat to classify the received blessing messages and edit the connectors appropriately.

Ministry of broadcasting and technology

Responsible for the broadcast and technical work on the night of the game.

Principle of intransitive verb activity

1. All departments should try their best to maintain order at the activity site.

2. Take the goods away for registration.

3. On-site registration can be made, and greetings and small gifts can be used.

Seven. Post-event arrangement

1. The secretariat counted apples and small items, sorted out those that were not claimed that night, and made records.

2. All students can clean the activity site and put back the desk and chair supplies before leaving.

The members of the Standing Committee summarized the activity, and each member made a speech.

4. After the activity, all members of the radio station will personally contact the owner and deliver the unclaimed items that night.

Eight. preventive measure

1. Pay attention to personal safety during the activities that night, and constantly improve your understanding of the team during the activities.

2. Members should be active, active and enthusiastic when carrying out activities, and maintain a good attitude.

3. Keep the site clean and tidy.

The announcer should adjust the atmosphere properly.

Nine. anticipated/desired/intended effect

1. It provides a good platform for teachers and students.

2. Members have obviously improved their organizational awareness and service awareness during the activities, thus gaining the ability to exercise and improve.