How to write the soft text of recruitment network revision

First of all, introduce yourself briefly:

I graduated from Chinese Department, and now I am engaged in marketing planning. I have 5 years of experience in writing soft articles, and I am good at writing soft articles of different natures. With the advantages of a wide range of newspapers, magazines and online media resources, we have written soft articles and public relations drafts for more than 30 customers in various industries and provided advertising services. Published more than ten thousand soft articles, essays and story works 100 in newspapers, magazines and online media.

Please refer to/He Xiaoyong @ 126/edit/ for specific soft text cases.

Secondly, let me explain some of my experience in writing soft articles, hoping to help!

My opinion on soft writing

"It is not surprising that a pen without flowers cannot become ink, and it will never die. Writing is like watching a mountain, and strategy is like watching reality. "

"Pen" is a style of writing, and the lack of flowers in the pen begins with the lack of ink and inspiration in the belly; "Strategy" is planning, especially the business planning here. Planning is a comprehensive subject that integrates advertising, psychology, marketing and other disciplines. The soul of planning lies in innovation, and the purpose of planning is to produce some economic or social benefits. Therefore, "never stop until you are amazing" stems from the pursuit of commercial interests.

When creating, I don't want to be dull. I like the sense of scattered ups and downs of the mountains and pursue the twists and turns of "a bright future". Planning, that is, strategy, planning, planning, is like deploying, "winning a battle thousands of miles away, planning in the air", knowing ourselves and knowing the situation, can be in an invincible position.

The uniqueness of soft writing lies in the integration of "pen" and "strategy", which needs to be based on solid writing skills and backed by ingenious planning consciousness. Therefore, the creation of soft articles should not only be "a flower", but also incorporate a strong sense of planning. Only in this way, the audience will be attracted by the delicate fragrance of "flowers" at the first sight; When you continue to read the soft text, you will be drawn by the planned "bait" and gradually fall into it, and finally fall into the "trap" and fail to achieve the ultimate goal.

"Flower" comes first.

Soft writing "flowers" usually depends on the following ways:

1, an attractive title.

Titles are divided into main titles, subheadings, quotations and subheadings. The main LOGO is like a soft logo, and its design is directly related to whether customers will pay attention to the specific content of the article. Bidding and quotation both serve the main bid, and further expounds the information implied or extended by the main bid, and its relationship with the main bid is like a small flower decorated on a hat. Subtitle is the summary of the central idea of the whole soft text and the "outer packaging" of the soft text. Excluding the content below the subtitle, just look at its title, and you can basically get a glimpse. So many times, when creating soft articles, there is a saying that "the title is brewed first, and then the content is filled" ...

2. Interesting structure.

Structure is the framework and skeleton network of soft objects. Usually through the structure of soft text, you can get a general understanding of the style and characteristics of soft text. Whether it is emotional incitement, objective description, elegance and novelty, or story narration, it can be felt through its structure. Therefore, the structure often determines the style of a soft article. At the same time, studying the reading habits of consumer groups and choosing their favorite structures can usually capture consumers' hearts at once. ...

3. A refreshing form.

Form is a way of expressing emotions. Love for a girl can be expressed through letters, oral expressions, singing and other forms. By the same token, when we express our feelings to our customers, we can also choose a variety of expressions, almost all written genres can. Generally speaking, a project will choose an objective description, such as news, newsletter, etc. Pre-publicity, storyline, emotional incitement, etc. , such as narratives and essays. And in the later stage of publicity, we will pay attention to summing up things, and generally choose letters, reports, answering reporters' questions and other forms. ...

4, the language of personality.

Language is an art. Through language, we can not only feel the author's cultural background, but also appreciate his business literacy. The so-called personalized language is not the pursuit of the novelty of words and the alternative of language expression, but the choice of language wording that people in the industry can quickly understand according to the content characteristics, product characteristics and industry background to be expressed. For example, to write a soft article about women's products, we should consider how to phrase it from the perspective of women's thinking and daily behavior habits; Soft products of cosmetics and clothing should be fashionable, elegant and gentle; Soft articles on diet, taboo vulgar and disgusting words. Only by investing in consumers' interest and arousing their desire for reading can they finally win their favor. In short, personality is not unconventional, but should choose targeted language according to different situations. ...

Planning is the most important thing.

A successful essay should not only be "flowery", but also be "tactful" without revealing. The concept of planning is very extensive, and its application in soft writing can be understood from the following aspects.

1, arrangement of soft structure.

When a soft article comes down, there are generally different parts, what content is arranged in different parts, how to connect the contents, how to arrange their order according to different severity, and so on. , which is the arrangement of soft text structure. Arrangement is a planning process, and the important information in soft text is usually placed in the front and middle position.

2, the choice of expression.

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3. The location of the appeal point.

The function of a product is diversified, and similar products usually have many * * *, so we need to emphasize that "people are omnipresent and people are new" when making soft articles. A soft article does not introduce all the functions of the product from beginning to end, but needs to choose the most attractive advertising appeal point from many product functions. Then concentrate on expressing the complaint in the best form.

4. The conception of a series of soft articles.

The promotion and publicity of general projects can't be started by a soft article. It needs a process, and the publicity needs a process, and the reader's acceptance also needs a process. Therefore, it is necessary to have an overall idea of the project, not only to be able to write soft articles alone, but also to write a series of soft articles. Every soft article has important information points, which information points are necessary and which are secondary, what are the main points of each soft article at different stages, and so on. These are all systematic planning processes.

5. Integrate media resources.

After the completion of the soft article, we should consider what kind of media to publish it in. This involves the integration of media resources. Choose to publish in newspapers, magazines or online; Choose a single media or integrate multiple media? Be sure to give professional advice to customers according to their actual needs and the characteristics of the product industry. At the same time, "the customer is God", before choosing a media, he usually has his own set of ideas-what media he wants his soft text to see, what effect he wants to achieve, and what people want to see. Therefore, we need to stand on the customer's point of view, be emotional, be sensible and convince customers with our professional analysis.

-Soft Text House:/He Xiaoyong @ 126