The four founders of HeyTea

Nie Yunchen, founder of Heytea. On May 12, 2012, Heytea started its business in Jiuzhong Street, Jiangmen City, Guangdong Province. Within 5 years, branches were opened in Guangzhou, Shenzhen, Shanghai, Foshan, Dongguan, Zhongshan and other places. In August 2018, he was selected into Forbes China's "30 Under 30" list. In 2019, he was selected into Forbes Asia's 2019 "30 Under 30" list.

HiTea is headquartered in Shenzhen. In 2012, HEYTEA originated in an alley called Jiangbianli in Jiangmen, Guangdong. Its original name was ROYALTEA. Since it was unable to register a trademark, it was fully upgraded to the registered brand "HEYTEA" in 2015. On April 18, 2019, it won the 8th "China Food Health Seven Star Award".

Extended information:

On March 23, 2020, Hillhouse completed a new round of financing led by Hillhouse Capital and Coatue (Coatue Capital), with an estimated financing scale of more than 16 billion yuan. .

On October 16, 2019, the first West Tea Xiaoshan store officially opened in Yinlong Department Store. In July 2019, XRC completed a round of financing led by Tencent and Sequoia Capital, with a post-investment valuation of 9 billion yuan.

In July 2019, West Tea launched the Yunnan Honghe Red Rice Industry Poverty Alleviation Development Project. In this project, Xicha will donate a total of 2 million yuan to the China Foundation for Poverty Alleviation within two years for industrial support.

At the same time, we purchase local red rice through responsible consumption, develop two love red rice bags, connect the market, and advocate consumers to support the industry’s sustainable poverty alleviation projects.

Baidu Encyclopedia-Hitea

Baidu Encyclopedia-Nie Yunchen