Automobile recruitment content

●●●●● Necessary quality of automobile sales consultant ●●

To do a good job in automobile sales, we must at least achieve "six understandings", namely:

Understand the structure, performance and cost performance analysis tools of automobiles, and understand the market background, overall market situation and market dynamics.

Understand marketing, master and properly use the essence of marketing, understand sales, master sales process, sales speech and sales skills.

Understand the service, master the sales process, service and after-sales service methods, and understand the customer's mentality, consumption psychology and decision-making methods.

To do a good job in car sales, we also need "three haves", namely:

One is to follow the sales rules and push forward the work in a planned way, and the other is to follow the customer's psychology and adopt offensive tactics.

Third, persevere, follow the law of success, and constantly improve the work and promotion.

●●●●● Income analysis of automobile sales consultants ●●

Automobile sales consultants are widely concerned because of their good image, high income and great development potential. Some people think that a sales consultant has a basic salary of only a few hundred yuan a month, and a commission of only one or two hundred yuan for selling a car. They think that there is no "money way" in the sales consulting industry; Some people think that selling cars doesn't need any professional knowledge and skills at all. You can sell a car if you are good-looking and can talk. -This concept is an extreme misunderstanding of car sales! First of all, regarding the income from car sales, we can't stay at the level of how much basic salary we get a month and how much commission we get from selling a car. If you sell cars with this concept, it is not easy to enter the "high salary" class. Automobile consumption is a kind of joint lifelong consumption. It is impossible for a customer to buy a car just by buying a naked car (not allowed by law). When buying a car, the buyer should be involved in finance, insurance, decoration, fine products, accessories, maintenance and other fields, and there will be other needs in the process of using the car. Businesses in these areas can get commissions separately in 4S stores, provided that sales consultants not only sell cars, but also master related fields. If the commission of naked car sales is only 100 yuan/set, plus other sales commissions, the total commission of selling a car is not a problem above 500 yuan. Many sales consultants who earn more than 10,000 yuan a month can not sell more than 100 vehicles in a month, but do their jobs well, and the sales volume in a month is about 15 vehicles. In addition, engaging in automobile sales requires not only professional knowledge, but also high comprehensive quality. Generally speaking, when recruiting car salesmen in 4S stores, applicants are required to have work experience or professional background. Because it is very simple, automobile sales consultants sell automobiles and automobile-related products and services, and automobile products and services have strong professionalism (automobiles are expensive and durable consumer goods, how can they be sold without professionalism? ), the process, methods and skills of automobile sales are essentially different from those of traditional industries. Without professional training, 4S shops certainly dare not let newcomers take up their posts. It is in such an industry that training is needed, but 95% of 4S stores are unable to organize systematic training by themselves. The cost of hiring a professional training institution for training is as high as 15000 yuan/day, and the cost of training for one week is as high as 65438+ ten thousand yuan! Such a high training cost makes most auto companies reluctant to invest in training. Once the staff is lost, the training input is given to others. Therefore, the vast majority of personnel entered the 4S shop, and had to give up voluntarily because they did not receive professional training, and many internal personnel were unwilling to teach (because bringing new people might threaten their own interests), and there was no performance within three months. The above reasons lead to the high turnover rate of automobile sales personnel, and also have some negative effects on the automobile sales industry: such misconceptions as "everyone can sell cars", "automobile sales don't need training", "selling cars doesn't make money" and "dry car sales have no future" are widely circulated. The above statement is not wrong from the qualitative level, but it cannot be understood from the quantitative level. This is also the essential reason why some people can do well, some people are eliminated, some people earn more than 10,000 yuan a month, and some people can't live.

Therefore, systematic and professional study and training is very important and key to do a good job in automobile sales.

●●●● Professional background of automobile sales consultant ●●

At present, the number of drivers' licenses in China is 65.438+60 billion, and the number of cars in China is only 60 million. There are still 1 100 million drivers without cars, and the number of driver's license holders will still increase by tens of millions every year. There are 775 cars per thousand people in the United States, 600 in Japan, 55 1 in the European union, Romanian 170 in the least eu country, and China17-just less than 24, the least eu country; There are nearly 60 million families with automobile consumption capacity in China, and it is still growing. In the next 30 years, China's automobile market will keep growing. China automobile market is the largest automobile consumption market in the world. Before 20 10, the annual sales of new cars in China will exceed 100000, and hundreds of millions of people in China are ready to enter the era of automobile life. At the same time, the demand for talents in the automobile industry has increased sharply, and the demand for talents in the market has become higher and higher. It is becoming more and more difficult for automobile enterprises to find qualified talents. Automobile marketing talents have become the most scarce and critical resource to maintain the rapid and healthy development of the automobile industry, and it is very common for enterprises to rob outstanding automobile marketing talents fiercely. Therefore, China Automobile Training Network has launched a series of professional post training programs for "automobile sales consultants" to provide targeted job training for domestic automobile industry, automobile colleges and social institutions, and to train qualified front-line sales service talents for the automobile industry. Students who meet the national vocational standards will be recommended and organized to participate in the national vocational appraisal and obtain the national vocational certificate. This project aims to quickly lead you into and adapt to the automobile marketing position, and help you to establish a systematic, comprehensive and professional understanding of automobile, automobile industry, automobile market and automobile marketing; Have a deep understanding of automobile sales and master the knowledge, skills and tools necessary for engaging in first-line automobile marketing; Establish a correct concept of professional development, establish a good professional mentality, and obtain the potential of sustainable development through expert guidance; You can also apply for the qualifications of automobile sales personnel who have obtained national authoritative certification, government recognition and industry recognition, which is helpful for career development; It is also possible to send qualified students to automobile enterprises in urgent need of talents through talent recommendation channels, which basically solves the two-way demand of enterprises for talents and students' study and employment.

Training certification: You can apply for CETTIC post vocational training certification of automobile sales consultant of the Ministry of Labor and Social Security.

Certification body: Ministry of Labor and Social Security (Ministry of Human Resources and Social Security) Vocational Skills Appraisal Institute.

Organizer: National Automobile Marketing Professional Skills Appraisal Committee.

Organizer: China Automobile Training Network Vocational Education Certification Training Center.

Service organization: Shanghai Classroom-Shanghai Yusheng Education Information Consulting Co., Ltd.

Organizer Changsha Ban-Changsha Scout Education Consulting Co., Ltd.

Service support: China Automobile Training Network | Brief introduction of the organization background: