Why is it difficult to recruit people in the beauty industry?

Why is it difficult to recruit people in the beauty industry?

Why is it difficult to recruit people in the American industry? Perhaps most recruiters in the American industry should have this experience. It is difficult to recruit people now, and talents are even more difficult to meet. So why is this happening? Learn more about why the beauty industry is difficult to recruit.

Why is it difficult for the beauty industry to recruit 1 First, let's look at the characteristics of the industry.

As far as beauty salons are concerned, beauticians are scarce and mobile. The reason is nothing more than:

1, beauty is a service job that serves people and earns hard money;

2. Now the post-90s children don't know how to be strong, let alone persist. Therefore, even if people are recruited, they are mostly "passing fairies", which is unsustainable.

Let's take a look at the manufacturer's beauty guide. Although they don't often serve customers directly, they need to travel, run around and have no fixed place to live. There is a feeling of "rootless floating". Therefore, it is not favored by most people, especially when the employment situation of college students is not optimistic. This position is also scarce, and few people are interested.

Another point is that women are the new force in this industry. Most of them are young and fashionable, but after they get married and have children, they are unable to do so, which is one of the important reasons for the lack of talents in American industries.

Secondly, the precipitation in the beauty industry is not enough.

When it comes to the beauty industry, many people think it is an industry with no development and no future. What's more, they scoffed and disapproved. The reason is that I don't know much about it. In fact, the beauty industry is called "sunrise industry".

Let's take a look at a set of data five or six years ago:

The operating income of the beauty service industry reached13188.06 million yuan, directly creating a GDP of 84.72 billion yuan;

● The beauty service industry directly provides tax revenue of 5.582 billion yuan;

● There are 4,989,780 direct employees in the beauty service industry, providing them with an income of about 56.878 billion yuan;

● The beauty service industry directly invested 47.2.1300 million yuan in the economy;

● The beauty service industry indirectly led to employment of 6.5438+0.3667 million people;

● The beauty service industry indirectly boosted demand by 65.438+0.250875 billion yuan;

● The beauty service industry indirectly drives tax revenue of 654.38+00.376 billion yuan;

● The beauty service industry indirectly led to an increase of 8.666 billion yuan in profits;

Today, this data should be turned over. Nevertheless, everyone is still cautious about this young industry. In the final analysis, it is the lack of precipitation in the beauty industry and the lack of profound cultural heritage.

Thirdly, the sales pressure of the US industry is enormous.

As mentioned earlier, part of the reason for the high mobility of the American industry is the huge sales pressure, which is particularly prominent at the level of American directors. Overwhelmed, many employees in the American industry are looking for other jobs.

Finally, it is caused by the extremely irregular industry.

The beauty industry has developed for more than 30 years. Although it has undergone some shuffling, it is still a pattern of crossing the river by feeling the stones. In addition, the beauty industry has gathered a large number of micro-enterprises, mostly family-owned enterprises, which are chaotic and often do not follow the routine. So many people think that the water is too mixed to wade easily.

If the beauty industry wants to recruit useful people, it must first make changes and open its mind before letting go.

Choose a good recruitment platform

At present, there are many recruitment platforms on the market, both online and offline, but there is no recruitment platform specifically for the beauty industry. Beauticians submit resumes on various platforms, and beauty salon owners also check resumes on various platforms. Beauty salon owners not only spend a lot of money, but also have a bad effect. So it is very important to choose a professional platform.

In fact, many excellent talents are also on the sidelines, and they are free to strive for self-improvement; Only planting buttonwood trees can attract golden phoenix. I hope that the beauty industry, especially the high-end groups, will start from me, constantly standardize, change the bad habits of the industry, increase publicity and attract more people of insight.

There are many reasons why the beauty industry is difficult to recruit people. According to the problems we have encountered in store consultation in the past, we can divide them into the following categories:

1, recruitment channels of beauty dean: recruitment channels need to be put in to recruit employees, and there are many recruitment channels; For example, friends circle copywriting, 58 recruitment channels in the same city, worry-free channels in the future, store advertising channels, and reward channels for customers to help recommend employees;

The establishment of recruitment channels is to expand the number of recruitment as much as possible and select beauticians suitable for beauty salons in quantity.

2. Is there a person in charge: having a person in charge does not mean that you need to recruit people to take charge of this matter. Small beauty salons do not have much cost;

The arrangement of a special person is that since we have made a recruitment announcement, we need to have the contact information of a special person, who is responsible for the interview, who is responsible for the channel update, click and download, call the person who submitted the resume and invite the interview;

A beauty salon bought a 58-city package, and no one was responsible, so it cost money; And some beauty salons, in their spare time, take turns to let beauty salons call, invite interviews, invite and reward every day. Beauticians are particularly willing to actively help with recruitment. This method can also be used for reference by many small beauty salons.

3. Responsibilities and treatment of recruitment positions: Many beauty salons are not unable to recruit people, but invite interviews. The conditions are too harsh and aggressive, giving people a very unfriendly feeling.

Now after 90.00, many people are not concerned about wages, but about the culture and welfare of enterprises. Wages are not necessarily valued. When recruiting, you should experience the humanized side of the enterprise and good treatment, otherwise it will be difficult to stay even if you are invited.

4. Career planning of beauticians: Many small and medium-sized beauty salons regard newly recruited beauticians or newly trained beauticians as handyman.

When the interview agreed to receive customers, when to serve customers, etc., it was different from the original promise. As a result, many beauticians don't have a career plan, or they don't implement it after they have a career plan, which leads to failure to recruit and stay.

Dean of Beauty Department: Teacher, I have a headache too. I train every year and leave my job every year. The beauty salon is very tired.

Hua: This is a very common problem in American industry. The problem of retaining people mainly involves personnel, including newcomers, key employees, middle managers and store managers.

In fact, this question is also a cliche. In fact, it is more necessary to know why employees leave their jobs, and what is the reason for leaving their jobs, in order to really find a way to adjust; But generally speaking, it mainly involves the following aspects:

1, personal income: individuals working in beauty salons have a low income compared with employees in other beauty salons;

2. Team situation; Weak corporate culture, no team culture spirit, vicious competition, crowding out of employees, poor atmosphere, and employees' voluntary resignation.

3. Personal development: the overall customers and jobs of beauty salons are relatively stable, and there is little room for salary and job development.

In view of the above, if beauty salons want to recruit and retain people, they must make targeted adjustments.