Bayi's writer Bayi

In March 2004, Bayi, who was only 39 years old, won the Lao She Literature Award, becoming the first writer in the history of Chongqing Writers Association to win this honor. At the same time, Chongqing Aokang Pharmaceutical Co., Ltd. and Changfeng Pharmaceutical Co., Ltd., which he runs, are thriving, with assets reaching several hundred million yuan.

Bayi said: "Chongqing helped me find the best combination of literati and businessmen." This is the significance of the reporter's exploration of his little-known entrepreneurial story.

Ba Yi, who tasted the sweetness of writing for the first time, was born in Balou Village, Taihe County, Fuyang City, Anhui Province. He has four sisters, and his parents are honest farmers. Like almost all the villagers in Balou Village, the life of the Ba family is quite difficult. Although poor, his father, Ba Yundian, couldn't bear to let his son drop out of school and let him go from primary school to high school.

/kloc-one day in the winter of 0/980, Bayi went home and passed by the threshing workshop in the village. The wires in the workshop caught fire and the villagers used water to put out the fire, to no avail. The soldiers who came home to visit relatives happened to pass by here and put out the fire. He cut off the power first and soon put out the fire. This incident excited Xiao Bayi. He wrote a composition about this experience and sent it to Fuyang Daily. Soon, Bayin's first "Tofu Block" was published, and Bayin got 2 yuan money for it.

Writing a manuscript can make money, which makes Ba Yi, who has not enough to eat, excited. He began to write, read and contribute to the radio. However, Ba Yi's math performance is very poor. It took him three years to repeat his studies before he was admitted to Hubei University. 1989 After graduation, he was assigned to Taihe County Judicial Bureau and became an ordinary civil servant.

Change the glasses into bread.

1March, 989, grandma who loved Aunt Ba died of illness. Bayi wept bitterly and blamed his father for not telling him earlier. His father was silent for a long time and said, "What's the use of telling you? Do you have the money to see her? " Bayi was speechless.

Three days later, Bayi left without saying goodbye and vowed to earn money before going home. With a superficial understanding of Chongqing when he was reading Hongyan, he set foot on the train from Zhengzhou to Chongqing. After arriving in Chongqing, I ran out of money and my job was not settled. No choice but to evade tickets. Every time he buys a ticket, he calls it "taking the wrong bus". To avoid the landlord, Bayi stayed indoors for three days. On the fourth day, she was really hungry. She ran to a small shop downstairs, and it took her half a day to make it clear to her boss that she changed her glasses for food, and her face flushed. The boss is a kind person. He gave eight one two loaves of bread and three bags of instant noodles.

Bayi is still a scholar at heart. Even when he was down and out, he still insisted on writing and used articles to relieve his depression, basically writing his own personal experiences, such as "Grandma in the Distance" and other homesick works. But it is realistic and urgent to earn money to make a living, and he looks for a fulcrum in this very contradictory psychology.

A month later, Bayi finally found a job as a salesman in Guangzhou Baiyun Mountain Pharmaceutical Chongqing Office, running business during the day and writing articles at night, and met a group of people in Chongqing.

Invite a writer to dinner in an empty pocket at a time. Huang Jiren, a famous writer, sells books in Guanshengyuan, Jiefang North. When he met the writer he had long admired, he successfully invited Huang to dinner. Unexpectedly, Huang really agreed. Bayi had no money in his pocket, so he crustily skin of head paid the bill and took out his glasses and ID card as collateral for the waiter. The waiter disagreed and found the manager. The manager heard Huang Jiren's name and paid for his own PLO. Pakistan is ashamed.

That night, Aunt Ba, who couldn't sleep, wrote an article entitled "I invite Huang Jiren to dinner", which was published in all the media in Chongqing, and Huang Cai knew about it. Bayinzhi and Huang became good friends, and later joined the Writers Association, becoming the first non-Chongqing registered writers association member in Chongqing.

Do business by promoting articles.

As an intellectual, Bayi finally found a "shortcut" to give full play to its advantages in the ups and downs of business. He contacts customers not as a salesman, but as a literary youth, which makes him less utilitarian and easier to communicate sincerely with people.

In front of customers, he doesn't talk about business first, but understands this person's entrepreneurial experience, looking for this person's "bright spot" and seeing if it is possible to write an article about his or her experience. A few years ago, Bayi went to Leshan, Sichuan for business talks and learned that the hydropower department was going to import a large number of drugs, but the other party had no intention of importing drugs from Baiyun Mountain. After finding this person in charge, Bayi "blew a day" with him, talking about literature and life, and never mentioning business. Shortly after leaving, Ba Yi wrote an article about the bumpy experience of the person in charge, which was published in Contemporary party member magazine and received a strong response. Later, the department ordered 6.5438+0.8 million yuan of medicines from Bayi, which is their one-year procurement plan.

It is this way of "article" promotion that makes Bayi not only make huge profits, but also win many friends, and the business is getting smoother and smoother. 1999, after nearly 10 years of unremitting efforts, Bayi founded its own company and started its own business.

Impressed customers for seven years.

As a literati, Bayi is sometimes mixed with the complex personality of secular businessmen. The requirement for the sales staff of Bayi to communicate with customers is that they should have indomitable spirit without losing their personality, and they will never stop until they reach their goals. Only by establishing true personal feelings with customers can their business last for a long time.

From 1994, Bayi dealt with the director of pharmacy department of a hospital in Chongqing. However, the director repeatedly refused to use the drugs he promoted, and later even refused to let him into her office, but Ba Yi did not give up. Later, the director got uterine cancer, and Aunt Ba often went to the ward to visit her. The director was deeply moved by Ba Yi's persistence in the past seven years and signed an order contract with him in the hospital bed.