Who can tell me what KPI is in simple language? Don't put the concept in a popular way.

KPI means key performance indicator, and its full name is key performance indicator.

Key Performance Indicator (KPI) is an objective and quantitative management indicator to measure the process performance by setting, sampling, calculating and analyzing the key parameters of the internal process of an organization. It is a tool to decompose the strategic objectives of an enterprise into operational objectives, and it is the basis of enterprise performance management.

Generally speaking, it is the performance instructions issued by enterprises to employees that need to be completed on time and used as an important indicator of performance appraisal. For example, the marketing department of a real estate enterprise requires employees to sell 10 houses this month; A new online media company requires marketing staff to read100000 reports released this month.

Extended data

The function of KPI is:

1, determine the performance indicators of departments/individuals according to the development plan/target plan of the organization.

2. Monitor the operation process related to performance objectives.

3. Identify potential problems in time, find areas that need improvement, and feed back to the corresponding departments/individuals.

4.KPI output is the basis and basis of performance evaluation.

Baidu encyclopedia -KPI