Program of "7.8 National Insurance Public Publicity Day"

In order to ensure the smooth development of work or things, it is often necessary to make a plan in advance, which can clearly define a general direction for an action. So what problems should we pay attention to when making a plan? The following is the activity plan of "7.8 National Insurance Public Publicity Day" compiled by me for reference only. Let's have a look.

According to the requirements of insurance institute of china's Notice on Printing and Distributing the Program of 7.8 Insurance Public Publicity Day in 20xx (No.28/KLOC-0 of China Insurance Association), combined with the reality of our province, and with the consent of xx Insurance Regulatory Bureau, the activities of 7.8 National Insurance Public Publicity Day in xx insurance industry are arranged as follows:

activity theme

General theme: "Insurance makes life better"

20xx theme: "Protecting beauty begins with protection"

Work leading group

In order to better carry out related propaganda work, the Provincial Association has set up a work leading group with an office located in the Training and Propaganda Department of the Provincial Association.

Cultural carrier

(1) Public Publicity Signs

The "7.8 National Insurance Publicity Day Logo" officially issued by China Banking Regulatory Commission and insurance association of china reflects the humanistic care concept of the insurance industry in the whole province. During the activity, all member companies should make full use of the unified version of posters, brochures, publicity panels and other materials of the China Insurance Association.

(2) Event theme poster

During the activity, all member units should make full use of the logo of the National Insurance Public Publicity Day on July 7 and 8, and the annual theme posters, printed posters, brochures, publicity panels and other materials. Without changing the unified design elements, we will maintain the concentration and unity of publicity, thus forming the brand of the 78 industry.

(3) Publicity materials for mass activities

1, the main visual element of "7.8 Insurance for Poverty Alleviation".

2. Finger dance music, videos and tutorials "Give 7 or 8 likes".

3. "Discover the story behind the guarantee" the main vision of the insurance open day.

(D) "Amazing my country" and insurance poverty alleviation publicity video

The China Insurance Association will uniformly push the propaganda film "Fear My Country" and five public welfare propaganda films "Guarding, Dreams, Hope, Caring, and Voices" to all member units. All member units should use advertising screens and self-owned media such as Weibo, WeChat and websites to display and publicize during the activities in July and August.

(E) "Insurance makes life better" insurer's song

Continue to play and sing the insurer's song "Insurance Makes Life Better" in the company morning meeting, training meeting, product briefing meeting, customer association and other occasions.

(6) Other carriers

Each insurance institution may set up its own cultural publicity carrier according to its own reality, combined with the theme of the publicity day in July and August of 20xx and the company's corporate culture, and must display this year's publicity theme and industry-related logos.

Activity content

The "July 8th National Insurance Publicity Day" in 20xx is divided into four stages: preparation stage, warm-up stage, climax stage and summary stage.

(1) preparation stage (June 5-June 10)

1. Draw up the activity plan for the public publicity day on July 8th. (Provincial Association, Municipal Association and State Association)

According to the requirements of China Insurance Association and the reality of our province, the activity plan of "20xx 7 8 National Insurance Public Publicity Day" is drawn up.

Municipalities (states) insurance industry associations shall, in light of the actual situation in their respective jurisdictions, formulate local activity plans and report them to provincial associations for the record before June 25th.

2. Run Lanzhou Marathon (provincial association and related member companies)

On June 10, "20xx Lanzhou International Marathon" was held. With the help of the insurance company team, we demonstrated "Insurance makes life better", "Protecting beauty starts with a guarantee" and the company's corporate culture propaganda.

3. Actively participate in the "100-city and 10,000-store Integrity Tour" activities carried out by the Provincial Consumers Association (Provincial Consumers Association, Provincial Consumers Association and some member enterprises).

As a guest speaker, I introduced the construction of the insurance credit system in our province in the activity of "Honesty in 100 Cities and 100 Stores" organized by the Provincial Consumers Association, and signed the Proposal of Honesty in 100 Cities and 100 Stores.

(2) Preheating stage (June 1 1 to June 30th)

1. Organize the activities of "Seven Guarantees and Eight Guarantees for Poverty Alleviation" (provincial associations, municipal associations and member companies).

According to the unified arrangement of the China Insurance Association, through the inside and outside of the industry, the public actively participated in hiking and donated mileage to form an insurance poverty alleviation project.

Activity time: donation mileage time: June 25th, 20xx, 06: 00-July 8th 18: 00,

Activity platform: WeChat applet "7, 8 Insurance for Poverty Alleviation"

Activity mode: All insurance institutions will organize hiking activities within the above-mentioned time range to collect sports mileage.

2. Disseminate and promote finger dance "Give 7 or 8 likes" (provincial associations, city and state associations and member companies)

The China Insurance Association designed and produced finger dance with the theme of "I like it at 7: 08", and pushed the finger dance template video, supporting audio and tutorials to all member units and uploaded them to the video media platform.

All member units should organize employees to drive the public to innovate and create, make full use of their own Weibo, WeChat, websites and other online media for publicity and promotion, and make full use of short video social software such as Tik Tok and Microvision to carry out extensive and diverse online communication.

3. Organize the "Discover the Story Behind Insurance" open day activities (provincial associations, municipal associations, member companies), organize various insurance institutions at all levels to disclose their representative service places, infrastructure or service scenes and service processes to the public, and interact with the public in a benign way, so that the broad masses of the people can understand the essence, value and function of the insurance industry more directly and objectively, and more deeply understand that behind a guarantee, the wisdom and role of insurance practitioners are condensed.

(1) The insurance public open day starts from June 20th and ends on July 8th.

(2) Provincial branches of insurance companies should plan and determine the open content of 1-3, and do a good job in the design and planning of open content, online and offline registration and promotion, and the specific organization and implementation of activities. The provincial association will join relevant media to participate in the open day activities of the provincial branch.

(three) the city association is responsible for organizing local insurance institutions to carry out grassroots open day activities. Grassroots activities should be more innovative and experiential, and pay more attention to service processes such as survey, claim settlement and rescue, so that more people can experience insurance services personally. City and state associations will join relevant media to participate in the open day activities of local insurance institutions.

4. Cooperate with China Insurance Association to carry out the social investigation contest of college students' insurance liability in summer commercial insurance (provincial associations and some member companies).

Insurance institute of china will cooperate with the Central Committee of the Communist Youth League and other institutions to launch the 20xx Summer Commercial Insurance Social Survey Competition of China College Student Insurance Liability Bank, organize and guide young students to go deep into the grassroots, and learn about the current situation of people's livelihood and the risk situation in the development of various industries through on-the-spot investigation, so as to provide first-hand information for the study of commercial insurance services for poverty alleviation, national strategy and people's livelihood.

According to the unified arrangement of the China Insurance Association, the Provincial Insurance Association will jointly carry out this activity with some universities in the province and organize the "20xxx Insurance Campus Recruitment Activity".

5. On June 22nd, organize a publicity campaign on food safety liability insurance. (Provincial associations, municipal associations, and related member companies) actively carried out food safety liability insurance publicity with the help of the food safety publicity day on June 22 to warm up for the public publicity day on July 8.

6, organize and carry out the "six in one construction of Lanzhou road traffic accident quick claims service center" centralized publicity activities (provincial association, Lanzhou traffic police detachment, property insurance member companies)

Focus on promoting the "six-in-one construction of Lanzhou Road Traffic Accident Quick Claims Service Center" to all sectors of society, and widely publicize the prominent position of the insurance industry in social governance.

7. Participate in the national tour of the insurance lecture hall (China Insurance Association, provincial associations, member companies).

The China Insurance Association will organize a national tour of the China Insurance Lecture Hall (according to the unified arrangement of the China Insurance Association, it will be notified separately).

(3) High tide stage (July 1 to July 8)

1. Hold the launching ceremony of the public awareness day. (Invite the leaders of XX Insurance Regulatory Bureau, XX Banking Regulatory Bureau, Provincial Consumers Association and other units to attend, Provincial Consumers Association, City Consumers Association and member companies)

(1) launching ceremony. Focus on a community (to be determined) to hold the launching ceremony of 20xx 7.8 Insurance Public Publicity Day. Carry out colorful insurance knowledge publicity on the spot, post theme posters, distribute brochures, play insurance videos, show accurate poverty alleviation achievements, and maximize the publicity effect.

Municipalities (States) insurance industry associations organized insurance institutions within their respective jurisdictions to carry out relevant publicity activities at the same time.

On the day of the event, relevant companies can organize a "walking" activity, and the donation mileage will be doubled on July 8.

(2) Network promotion. All insurance agency outlets will be publicized by hanging banners or electronic display screens from July 1 day. You can choose from the following options:

"Insurance, Better Life"

"Protecting beauty begins with ensuring"

"Peace of mind to understand insurance consumption"

"Obviously, buying insurance is really guaranteed."

(3) Set up propaganda points. All insurance institutions should set up 1-2 outdoor publicity spots, arrange special personnel, distribute publicity materials, answer consumer inquiries, and broadcast promotional videos such as "Better Life through Insurance".

On-site publicity should be safe, orderly and stable, and emergency safeguard measures should be in place to ensure the safety of activities.

(4) SMS, WeChat, Weibo and other publicity. Insurance companies send consumers at least two messages about the contents of the National Insurance Public Publicity Day every week.

2. Hold a news briefing on "XX Insurance Industry 7.8 National Insurance Public Publicity Day" (Provincial Association)

On the eve of July 8th, the press conference of "XX National Insurance Publicity Day 7 and 8" was held, and the activities of "20xx National Insurance Publicity Day 7 and 8" were publicly released, showing the annual theme of "protecting beauty, starting with a guarantee" in an all-round way.

3. Focus on the "Five Enters" activities. (provincial associations, city and state associations, member companies)

Actively encourage all member units to carry out colorful insurance knowledge and insurance services into community activities in urban central areas and key communities during the publicity week, post theme posters, distribute brochures and broadcast insurance promotional videos to maximize the publicity effect.

4. The WeChat public platform focuses on publicity. (provincial associations, member enterprises)

On July 8th, 20xx, the Provincial Association will use the official WeChat official account platform to carry out continuous special publicity on a series of public welfare publicity activities. City and state associations and provincial branches of insurance companies use the company's WeChat, WeChat official account, Weibo and other carriers to carry out centralized special publicity.

(four) continuous publicity and summary stage (July 8 to the end of the year)

1, continue to do the "five advances" activities. (provincial associations, city and state associations, member companies)

Continue to give full play to the function and role of the public publicity day to solve doubts and doubts for the public.

2. Make full use of various publicity platforms to publicize the theme of activities. (provincial associations, city and state associations, member companies)

Give full play to the role of newspapers, radio and television, internet, WeChat and other media, continue to publicize and popularize the cultural elements of the theme of the publicity day, and expand the coverage and influence of the event.

3. Summarize the results of public awareness day activities. (provincial associations, city and state associations, member companies)

Municipal insurance industry associations and provincial branches of insurance companies should conscientiously sum up their activities according to the development situation and form the results of their activities, including words, pictures and videos. And report the results to the provincial association.

Activity publicity

(1) Do a good job in promoting the mainstream media. Through the opening of the "July 8 National Insurance Public Publicity Day" column, special editions and topics were produced, and publicity was carried out with the help of mainstream media.

(2) Do a good job in the centralized delivery of industry image propaganda films. Coordinate cooperation units, plan the frequency, density, carrier and time of the industry image propaganda film around the "July 8 National Insurance Public Publicity Day", innovate the propaganda form, grasp the propaganda rhythm, and ensure the maximum publicity effect.

(3) Do a good job in promoting new media channels. Flexible use of network, Weibo, WeChat, mobile terminals and other new media communication advantages, all-round and multi-angle publicity work. Integrate media resources, improve communication speed, efficiency and influence, and increase public participation.

(4) Do a good job in local mainstream media publicity. Local associations should integrate the resources of local insurance institutions, make full use of local mainstream media resources, set up columns and special topics in various media such as television and paper media, and make centralized reports on the "7.8 National Insurance Public Publicity Day" activities.

(five) do a good job in the industry's own media publicity. All member units should sort out and integrate their own media resources, make full use of websites, official WeChat accounts, self-owned paper media and other self-owned media, formulate publicity programs according to the overall arrangement of the "7.8 National Insurance Public Publicity Day" activities, publicize and promote them to enterprises and industries in a planned, step-by-step and focused manner, and form an upsurge of promoting the "7.8 National Insurance Public Publicity Day" in the whole industry.

job requirement

"7.8 National Insurance Public Publicity Day" is an important event in the industry. All member units should conscientiously implement the spirit of the relevant instructions of the CIRC, formulate implementation rules according to the requirements of this plan and focus on the theme of the activity, and carry out various work in a targeted manner.

(1) Attach great importance to and strengthen leadership. We should attach great importance to the requirements and activities of "July 8 National Insurance Public Publicity Day", set up a special leading group, and carefully formulate and organize the implementation of a work plan with solid content and high standards in close connection with the actual situation. It is necessary to make careful preparations, make overall plans, integrate internal and external resources, and concentrate on various activities.

(2) Top-down overall deployment and linkage. It is necessary to do a good job in the overall deployment of the theme activities of "7.8 National Insurance Public Publicity Day", ensure that the theme activities are linked up and down, and form a trinity working idea of highlighting characteristics, summarizing online and promoting on the surface. Combined with the actual situation of the unit and the region, we should not only do the prescribed actions to form a centralized publicity effect, but also pay attention to innovation and carry out flexible, diverse and colorful activities under a unified framework.

(3) Actively innovate and pay attention to cooperation. With the goal of maximizing the publicity effect, give full play to the advantages of the unit and the region, and actively and innovatively carry out various publicity and promotion activities. In accordance with the unified deployment, do a good job in coordination and cooperation, and cooperate with the unified activities of provincial associations to ensure that the activities achieve the expected results.

"7.8 National Insurance Publicity Day" Program 2 My Favorite Son:

Hello! Mom hasn't written to you for a long time, and today I can't help but want to talk to you by writing.

Before going to bed last night, another unpleasant thing happened between us.

In the evening 10, we begin to make your bedtime preparations. You go to the toilet first, then go to your bed, sit on the bed, and then lean back on the bed with your hands. Watermark is printed on the mat where the hand goes. So you didn't dry your hands after going to the toilet. Not only are your hands not dry, but your face is dripping with water. My anger seized my brain stem, and I couldn't help scolding you loudly. When you heard my scolding, you immediately stood up and fought back. You not only looked at me coldly, but also turned a deaf ear to my instructions to dry your hands and went straight to bed. My anger is even worse. I yelled at you to get up and dry the water on your hands and face. You got up, but instead of wiping, you stood up and stared at me. That arrogance makes me feel like I'm going to be eaten alive. At that moment, I really wanted to slap my face higher than mine, but I endured it and chose to rush out of your room to suppress that impulse. After you put out the light yourself, you have been beating the bed board with your hands and feet to vent your anger. I went over to talk to you again, but you put your hand over your ear to show that you don't want to hear a word I said. I have to shut up, turn off the lights, walk out of your room and let you vent until you fall asleep.

At that time, I chose to shut up and let you vent, because I knew that if I didn't do this, there would be more contradictions between us, which would only make things worse. I don't want us to hurt more, so I have to endure tears and anger to let you vent.

I know why you resist me so much. You must be angry at my scolding and want me to say no to you. Son, I want to be gentle, and I don't want to scold you. However, this matter, my mother has told you more than ten times this year, right? Just two days ago, you went straight to my bed without drying your hands, and printed several watermarks on the mat on my bed, which made my mother even angry. When I told you well, my mother told me, "Even if my mother loves cleanliness, my mother's time and energy are limited. I can't clean and dry the bed like clothes every day." So what happens if you don't dry your hands and print water droplets on the bed or quilt? This bed is used by us to sleep every day. If the water drops fall on the bed and are not cleaned and dried in time, the quilt and mat will be susceptible to moisture and insects, which will make us uncomfortable after sleeping. When the humidity is heavy, we may even get sick or gout. "Wash your hands after going to a small toilet or a big toilet this year. After washing your hands, wash your face with a handful of water in your hand. Mom doesn't object to your washing your hands. There are towels on each sink to wipe your hands. You are only required to clean the water drops after washing your hands. You are not a three-year-old child Is it too much to ask you to wash your hands and dry them? Can't you do it? Just on Sunday, you can see that I spent a day cleaning the beds in two rooms, washing, airing (we live on the second floor and will move to the seventh floor to dry), cleaning, cleaning, so tired that I don't even want to talk at last. This process will be done once a month. I'm not asking you to help me, but please respect my work and let me clean up as little as possible? You know, this home belongs to the three of us, and all three of us have the obligation to build it together in order to have a clean, tidy and warm home.

Son, only by respecting others can you get their respect. This is the quality of being a man that your mother has always told you. Respect and understanding are mutual. If you want to be respected and understood by others (for example, don't scold you loudly), you must first respect and understand others (for example, respect the fruits of your mother's labor and understand that she wants to dry her hands after washing them). Is it harder for you to dry your hands than to clean the bed? I don't think it's difficult, but you have no consciousness to do it at all. What you want more is to live and do what you want. But we live, can we really do whatever we want at any time?

Son, why did you get hurt growing up? A lot of times, I think it's all because you can do whatever you want. For example, if you like to talk in class, you don't feel the need to do the homework assigned by the teacher. Son, have you ever thought that you have truly respected and understood your teacher? Then, why do you get angry and even hate the teacher when the teacher criticizes you for talking in class and not finishing your homework? Son, the society we live in is not a primitive society. We have entered the socialist society. It is a relatively sound society ruled by law, with equal rights and obligations and equal returns. You can't do whatever you want at the same time, but at the same time you can't beat the harm caused by not obeying the law.

Of course, it is a small matter to dry your hands after washing them. You will eventually forget what your mother scolded you, and your mother will forgive you for what you did. But although this is a small matter, it also reflects a big problem. Mom wants to see you grow up in more happiness and happiness, and doesn't want to bring you unnecessary unhappiness and harm because you follow your inclinations.

I know you are growing up. You want to be more independent and get more respect and understanding. These mothers are very understanding and try their best to satisfy you. I also know that my son is the kindest, most filial and most sensible. Last night, you fell asleep in anger. Today, when you saw your mother coming home from work, you shouted at her happily and laughed happily with her. I also know that your temperament is the same as mine. Anger is only temporary. After being angry, you will reflect and adjust. I know all this. The purpose of my mother's writing this letter is to hope that when you are doing something, thinking something, or being angry or upset, you should consider and deal with the problem from the perspective of respecting and understanding others as much as possible. I also want you to write down that sentence,' Only those who respect others can be respected by others'.

I wish my son a happy growth every day!

Love your mother the most.