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Why did Nanjing issue coupons?
Expand the scope of consumer vouchers. The Nanjing Municipal Government issued vouchers to encourage residents to increase their consumption. At first, consumer vouchers were issued for catering, tourism and other industries, and later extended to the fields of culture, sports and education.
Tax relief. Nanjing Municipal Government reduced taxes and fees for catering, hotels, tourism and other industries, reduced the burden on enterprises, encouraged enterprises to increase investment and recruitment, and stimulated consumption.
Promote online consumption. Nanjing Municipal Government has strengthened the guidance and promotion of online consumption, launched various online shopping activities and preferential policies, encouraged residents to shop at home, and reduced the flow of people.
Create urban night economy. Nanjing Municipal Government promotes the development of urban night economy and encourages residents to increase night consumption by holding night markets and introducing preferential policies for night consumption.
Strengthen the promotion of cultural tourism. The Nanjing Municipal Government has strengthened the publicity of local culture and tourism resources, and attracted more tourists to spend money in Nanjing by organizing various cultural tourism activities and introducing preferential policies.
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