Are the weights of duplicate keywords superimposed in the keyword list in ASO?

Hello, keywords in titles and keywords have no weight. Most colleagues will put the most important core keywords in the title and keywords at the same time, which is psychologically more practical (haha). In addition, the weights before and after are different, so the core keywords must be put forward, regardless of the title and keywords.

How to choose the ASO of the App and share it is roughly divided into five parts:

1, root

2. First-level thesaurus

3. Auxiliary thesaurus

4. Three-level thesaurus

5. Level 4 thesaurus

1, root selection

Roots: primary keywords, primary keywords and unpolished keywords.

In the choice of roots, Sister Wet thinks that it should include all kinds of keywords (if you choose words with the mind of brushing words, please automatically filter the top and bottom).

Industry keywords, behavior words, brand words, competitive words

The definition of these keywords is not much to say. Today, I mainly talk about the realization of word selection method.

Some time ago, the boss directly hired me to pull the hook, not because you came and went, and you finally got into a fight, so today Wet Sister simply took this as an example.

As shown in figure 1:

In the picture, wet sister lists industry keywords, behavior words, brand words and competing words respectively. These words are the roots mentioned above. In short, we just need to find the most needed keywords as the root words.

2. First-level thesaurus

After selecting the root, the next thing we need to do is to expand the selected words and use the expansion tool to expand the selected root. The expanded keyword wet sister is called the first-level thesaurus.

As shown in Figure 2:

As shown in the figure, after Wet Girl used the tool to expand the recruitment keywords (the expanded keywords will form a first-level thesaurus), at this time, the keywords in our hands must far exceed the 100 character specified by Apple, so next, we need to improve and test them in the next step.

Next, what we need to do is to test the relevance, popularity and competition of the first-level thesaurus.

Relevance: Ensure that the coming users are more accurate.

Hotness: Make sure that keywords are the keywords that users search for.

Degree of competition: The fiercer the keyword competition, the more difficult it is to optimize. Therefore, wet sister's early advice is not to choose keywords that are too competitive.

3. Auxiliary thesaurus

After we select the secondary thesaurus, we will classify the roots and then group the words. Maybe some friends want to ask wet sister, why compose music? What are the advantages of word combination?

Why group words: The purpose of group words is to combine single keywords into a coherent phrase.

Combination advantage: make full use of the keyword 100 character and cover as many keywords as possible.

Note: Do not overwrite keywords for the sake of overwriting. The keyword coverage function without popularity and index is just beautiful, and it can't bring substantial help to ASO optimizer.

4. Three-level thesaurus

After writing good words with a second-level thesaurus, Wet Sister defines it as a third-level thesaurus. It should be noted here that many ASO optimizers often stop verifying keywords after this step. On the surface, after the secondary thesaurus is grouped, the tertiary thesaurus is probably the key word we need.

But it is not, because although we have passed the word formation, we have not passed the word segmentation verification. There are many ways and methods of word segmentation skills on the internet, so I won't go into details here. The word segmentation verification of the three-level thesaurus depends on whether the above word segmentation grouping effect can be divided into words needed by ASO optimizer by Apple. After word segmentation verification, the three-level thesaurus will inevitably be adjusted, and the adjusted thesaurus will be the four-level thesaurus.

4. Four-level thesaurus

After entering the CET-4 thesaurus, the final optimization is to test the popularity, relevance and competition of keywords in the CET-4 thesaurus, which can also be said to be the last optimization.

As shown in the figure:

After the test of CET-4 thesaurus, the keywords formed are our ultimate thesaurus. After the final thesaurus is formed, we need to fill it into the test tool, arrange and combine it, and finally adjust it to 100 characters.

The above text is for your reference and common progress!

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