Characters experience of Zhu Zenghui

The smallest entrepreneur has created a big industry.

19 years old, Zhu Zenghui became the youngest college student in China. In 12, Qi Xiang group, which he founded, became the first large-scale service group in the whole industrial chain of intellectual property rights in China, with nearly120,000 customers nationwide. For five consecutive years, the number of trademark applications ranked first among peers in Hunan Province and the top three in China, and the market share in Hunan was nearly 40%.

On July 22nd, 20 15, Qi Xiang, Changsha held a signing ceremony for strategic cooperation with Beijing Aokun, Henan Xianfeng, Changsha Harmony, Shanghai Lidong and Jiaxing Gold Medal, and integrated and established "Qi Xiang Intellectual Property Co., Ltd.". After the integration, the number of trademark applications of "Qi Xiang Shares" jumped to the first place in China, with120,000 member enterprises.

Based on 1 1 year's inspirational entrepreneurial experience, Zhu Zenghui was named "Top Ten Entrepreneurial College Students in Hunan Province" by Hunan Provincial Education Department, "Entrepreneurial Star" by Yuhua District Government of Changsha City, and was hired as a member of the Entrepreneurial Mentor Group of Hunan Provincial Education Department. 20 12 won the 30th anniversary of reform and opening up, and was the only grassroots entrepreneurial candidate in Hunan province that influenced 30 young people. 2065438+On the afternoon of July 22nd, 2005, Zhu Zenghui's "Hui Bufan" large-scale inspirational lecture was held in Changsha Tianhan Grand Theatre, which was the first time that a Hunan entrepreneur held a personal inspirational lecture in Tianhan.

19 years old, becoming the youngest college student in China.

In 2002, Zhu Zenghui, aged 18, was admitted to hunan international economics university, majoring in computer software development. At that time, the first year tuition fee was 8400 yuan. Because of the change of senior three, the family has been heavily in debt. In order to raise tuition, his parents ran around, giving him the first taste of worrying about money. Sensible, he made up his mind that he must earn living expenses by his own efforts and no longer add burden to his family.

At school, he is interested in his major and often studies computer technology. He is called "a man with profound computer knowledge" by his classmates. In order to make money to supplement tuition and daily expenses, Zhu Zenghui, a freshman, began to form a community "net friend club" and cooperated with computer companies to carry out computer group buying business in the form of free knowledge lectures, earning 42,000 yuan as the first bucket of university money. Later, in 2003, he and two classmates set up the "Flying Bird Studio" to undertake website production and software design business, set up the first online shopping website of the college, and began to try to start a business. With excellent professional skills and a responsible attitude towards customers, a few months later, he accumulated more than 80,000 yuan of funds.

On July 16, 2004, Changsha Yimei Planning and Design Co., Ltd. (predecessor of Qi Xiang Group) was registered and established in Changsha Industrial and Commercial Bureau. This year, he was less than 20 years old and became the youngest college student in China.

Don't forget to carry the company business license with you at work.

In the first month of the company's establishment, it only took one order and earned 2000 yuan. In the next few months, the business did not start. At this time, a series of troubles such as shortage of funds, few personnel and low visibility followed. Later, all the salesmen left, leaving only three shareholders and two technicians. Soon, the other two shareholders finally quit the company. "It is impossible to start a business without experience", so he finally stopped the operation of the company, but did not cancel the company. He decided to go out and learn some experience first.

In the end, he chose to be a brand consultant in a brand design company in Shenzhen, ready to make a comeback after learning experience. Because of his persistence and hard work, his advertising performance gradually surpassed that of his colleagues and even supervisors after two months. Seven months later, he was promoted to the sales director of the company.

"At that time, I remember that one of our vice presidents asked our salesman who had the confidence to win the sales champion this month. Nobody answered for five seconds. When I went in that day, I jumped out and said, I can, and everyone burst into laughter. Actually, I made up my mind long ago. Sure enough, when I was a salesman, I was the first place every month. "

After accumulating some business and management experience, he resigned from his high salary and returned to Changsha to work as an intellectual property consultant in an intellectual property agency. With diligence, pragmatism and skillful marketing skills, his monthly performance is the sales champion of the company, and he was promoted to deputy general manager of the company in just eight months.

"I work outside with two things, one is clothes and the other is the business license of the previous company. I have always believed that I can make a comeback and make a comeback. " Zhu Zenghui recalled.

12 years to realize the entrepreneurial dream.

With business experience and full understanding of the industry, he decided to return to his old job, so in 2007, his Changsha Yimei Planning and Design Co., Ltd. reopened. This time, the company has changed from previous software development and web design projects to brand visual planning and design institutions focusing on brand planning and design, packaging design, space design and e-commerce trust. The original company was renamed as Changsha Yimei Brand Design Co., Ltd. Less than three months later, he seized the business opportunity and invested in Changsha Qixiang Intellectual Property Agency Co., Ltd. ... Because the intellectual property industry is highly professional, he recruited a group of professional and technical talents with high salary. As he is not an expert, he invited a senior expert with more than 30 years of industry experience to be the general manager of the company and gave the general manager full authority to operate and manage. He is only responsible for business model optimization and strategic planning. Due to good management, the company quickly gained the trust of customers and its performance was booming.

After just a few years' development, the Qi Xiang trademark under the Group has won the honor of the first trademark application in Hunan Province for five consecutive years from 20 10 to 20 14. At the same time, Changsha Yimei Brand Design Co., Ltd., which he founded, has also become a leading enterprise in the design industry in Hunan Province. In 20 14, Zhu Zenghui integrated his brands such as Qi Xiang trademark, Yimei brand and Zhike into Qi Xiang Group, and Qi Xiang Group was also the first large-scale intellectual property service group in China. 2065438+In May 2005, Zhike was founded and received 30 million investment from A-round venture capital. Zhike aims to build the preferred platform for China's trademark research and development reserves and trademark transfer transactions. "Zhike" is the abbreviation of "intellectual property investor". Zhike Co., Ltd. is the first T2P platform in China, which is the perfect combination of trademark and internet finance. Through Zhike, investors can easily realize online trademark financial management integrating trademark R&D reserve custody, trademark transfer transaction and trademark pledge.

Based on many years' efforts, the trademark "Qi Xiang" was awarded "Famous Trademark in Hunan Province" by Hunan Administration for Industry and Commerce in 20 12, and was awarded "Contract-abiding and Credit-abiding Unit in Hunan Province" by Hunan Administration for Industry and Commerce for three consecutive years, making it the only enterprise in the service industry to receive this honor. At the same time, in 2007 and 20 12, Zhu Zenghui was named "Top Ten Entrepreneurial College Students in Hunan Province" twice in a row, and was awarded the honorary title of "Entrepreneurial Star" by Yuhua District Committee and District People's Government of Changsha City, Hunan Province. 20 1 1 Zhu Zenghui was also shortlisted by Hunan Provincial Committee of the Communist Youth League, Hunan Youth Federation and Hunan Federation of Students.

"twelve years of entrepreneurship, the only thing I am proud of is two things. First, insist on going to work at 7:40 every day and reading for an hour in the morning; Second, I have never owed my employees a penny. " In Zhu Zenghui's view, stability, pragmatism, dedication and modesty are the beliefs of entrepreneurship. He was born in an ordinary family and didn't get into a famous university, but he kept on striving for progress on the road of starting a business. As long as he dares to think and do it, he will be grateful and have the opportunity to favor those who are prepared at any time.