Graphic design employment direction

First of all, you should have a clear understanding of what graphic design does. Graphic design needs to dabble in certain computer knowledge, digital technology, art knowledge and creativity. In graphic design, some elements to be expressed are integrated in the form of words, photos or patterns, and are conveyed by appropriate image processing and layout.

From the perspective of employment, there is no occupation with a wider employment scope than graphic design. Because graphic design is closely related to all walks of life, all kinds of products and industries are inseparable from design. In order to promote products effectively, graphic design must be involved. You can choose professional graphic design and advertising companies, or you can choose graphic design and related publicity positions of major enterprises. It can be said that there are many employment options.

From the salary point of view, the salary of graphic design is also considerable. Some experienced designers have a monthly salary of around 8k. Some excellent designers can even get 15-20k! Of course, if you can own your own studio privately or undertake some small projects, your income will not be limited.

The key point is that despite the high salary of graphic design, there are still many professional graphic designers in the industry. So don't worry about learning graphic design and not finding a job. There are many graphic design professional positions waiting for you.

The employment direction of graphic design specialty can be summarized as industrial design, product research and development, large-scale production enterprises and independent design firms engaged in related design, research and management. A brief introduction is as follows:

1, Making Fine Arts Making Fine Arts is considered as an entry-level job, preferring the skills of creative industries. This title comes from an advertising company, which refers to a position dealing with the pre-operation related to printing. People who hold this position usually aim to become graphic designers or artistic directors, so they go through the internship or apprenticeship stage of artistic designers similar to the above two positions. Executive art designers work with designers and art directors, mainly to implement the designs planned by art designers.

2. Art direction. Art direction is responsible for similar work in advertising, publishing, film and television, internet and video game industries.

3. Creative guidance. Creative director usually refers to the person in charge of the whole creative department in an advertising company. The work content is the creative direction that dominates the whole planning.

4. Advertising marketing. In the advertising industry, the art director is not necessarily the highest director of the art department. In modern advertising cases, the artistic director usually puts forward the main concepts of television, printing or any other advertising media together with the copywriter. The artistic director is responsible for the visual image of the advertisement, and the copywriter is responsible for the written or spoken content in the advertisement.

5. movies. In the structure of the film art department, the art director works under the production designer and is responsible for the design and layout of the film scene. In addition, production designer is the guidance of the scene designer.

6. Publication. The art director of the publishing industry usually works with the editor, usually designing the unit or page concept of the publication together. The artistic director is responsible for the visual image of the publication, while the editor is responsible for the text of the publication.

Although the market competition of graphic design is not small, there are also many benefits. A well-run studio with a certain number of customers has a monthly income of tens of thousands. What is important is that the graphic design studio is small in scale, with few people and even no facade. Therefore, it is a relatively profitable entrepreneurial project. Its business scope includes making light boxes, outdoor advertisements, print advertisements of newspapers and magazines, publication covers, posters, etc.

According to insiders, at present, many advertising companies give up the design department and outsource the task of advertising design. Most of them are given to some independent graphic design studios, and if advertising companies keep a design department, the monthly cost is between 30 thousand and 50 thousand yuan. Therefore, design outsourcing is a major trend in the advertising industry at present, which also gives many independent graphic design studios great room for growth.