Entrepreneurial project planning template

Entrepreneurial project planning template

Everyone wants to be a boss, but being a boss is not easy. As far as starting the entrepreneurial project plan is concerned, it is a headache. Let me help you sort out some templates of entrepreneurial project plan for your reference.

Entrepreneurial project plan template 1 college students' innovative and entrepreneurial project plan template 1

Chapter 1: Preface.

Tea restaurant is a kind of fast food culture that originated in xx area, and it is the China of western-style catering.

Driven by specialty snacks and Cantonese tea restaurant, our tea restaurant will pay attention to the blending of cultural information and the relaxed atmosphere. As an auxiliary function of leisure, tea and rice are used to create a warm, harmonious and relaxed atmosphere for consumers, cultivate their mood, enjoy life and communicate information after work and study. It is a leisure place with many functions, such as lovers tryst, business negotiation, entertainment, class reunion and so on.

Leisure tea restaurant is the center of cultural exchange. In the structure, efforts should be made to create the spiritual connotation of the tea restaurant, and combined with reasonable management, the spiritual brand of the tea restaurant should be highlighted under the premise of ensuring the operating profit, so as to be more fashionable, more quality and more tasteful. This will be the key for us to build our own brand in the fierce market competition.

Xx Road is located outside the south gate of the south campus of xx College, which is a concentrated place for students' daily consumption and leisure. The survey shows that the consumption of college students is mainly based on the basic consumption of food, clothing, housing and transportation, and the consumption of food accounts for the main proportion, accounting for about 70% of the monthly consumption. Therefore, the catering industry is a promising entrepreneurial choice. Xx Road is located in the project market, and there are many snacks and restaurants around it, so the competition will be fierce. However, after analysis, we think that the market of catering industry is not saturated according to the present situation of xx Road, and there is a lot of room for development.

Chapter II: Company Profile

Company purpose:

Our company aims to fully display the theme of leisure and entertainment through our services, and provide a consumption place integrating catering and leisure for students of City College. In the future business, we will strive to build the leisure tea restaurant into the first choice for leisure, entertainment, eating, gathering and other activities of students in xx College after study and work. Always do a good job of "leisure" characteristics, highlight distinctive personality, and make your own brand in the catering industry. At the same time, we adhere to the faith of honesty, and achieve credibility first and customer first in R&D, sales and management. Survival by quality, development by reputation.

In the competition of catering industry, we will pay close attention to market trends and actively develop personalized products to achieve our goals with thoughtful service to consumers, safe and hygienic food production, reasonable price and clean and warm environment. In the implementation of our plan, we will comprehensively consider the interests of consumers, shareholders, employees and suppliers, and do our best to maximize the interests of all parties.

Company profile:

Xx company was established in 20xx, and its business scope includes catering and places to provide daily entertainment for everyone and kill their spare time.

The company law is named xx, and its legal address is xx Road.

The company is a partnership company, and its main office is our physical store on xx Road.

Introduction to the management team:

Company Xx consists of four joint ventures.

The members of the management team are xxx.

All four students are xx college students, and they have a personal understanding of the target market of this project, that is, the consumption orientation and demand of college students. At the same time, this major provides a strong theoretical knowledge base for the promotion and internal management of this project. Three of them are backbone members of the relevant departments of the Student Union, with strong external communication skills, internal management skills, deep network foundation and practical operation ability.

Specific personnel allocation

Xxx, female, material procurement, food collocation. She has rich experience in marketing and food production.

Xxx, female, finance. She is patient and meticulous, and has strong financial management ability.

Xxx, male, sales. Mainly responsible for the sales work and related services of xx Road physical store. He has good communication and service skills, and a serious and enthusiastic service attitude.

Xxx, male, publicity, planning and promotion. He has good interpersonal relationship and strong propaganda ability.

Chapter III: Products and Services

Product positioning:

Low-end restaurants mainly for leisure, entertainment and catering.

Product service features:

Our special catering and unique leisure and entertainment functions are the main services. Driven by the special snacks and the Cantonese-style tea restaurant model, our store will provide consumers with a relaxing place to rest and solve the catering problem after work and study. Leisure tea restaurant is a kind of commodity with meals and tea as the main supply. Meals include Chinese and western food, special snacks and desserts, and drinks mainly include coffee, milk tea, juice and smoothies. The products are diverse and have unique tastes. The store also provides areas and functions such as reading books and periodicals, drinking tea and chatting, board games and wireless Internet access. Meet more demands of consumers and enjoy eating, reading and playing games in a comfortable atmosphere.

1, product advantages

Compared with similar products and services on the market, our products have the following advantages:

Advantage 1: Cost advantage

Our cost is lower than our competitors, because we have direct channels to purchase raw materials, avoiding the price increase of raw materials in many resale transactions. For important raw materials that have a great impact on food costs, we have formulated procurement norms and standards, that is, there are strict regulations on the shape, color, grade and packaging requirements of purchased raw materials.

We do a good job in inventory turnover and strictly control the cost of raw materials in inventory.

Advantage 2: Quality advantage

We have a safe and stable purchase channel, first of all, from the choice of raw materials to the first-class good products. We have professional quality control and quality improvement capabilities, and at the same time, we have formulated strict code of conduct for chefs and service personnel to ensure the safety, beauty and deliciousness of food. We have a good sense of service, adhere to the customer-oriented concept, and ensure high-quality service quality.

Advantage 3: organizational management advantage

The members of the project management team are all college students majoring in exhibition management, who have certain professional management knowledge and ability.

Advantage 4: Consciousness advantage

This business team member's college student status is completely in line with the target market of this project-college students, who can understand the needs of the target audience and the dynamics of the target market most directly and maximally.

Advantage 5: character strengths

This project is different from ordinary tea restaurants and ordinary leisure places. Leisure tea restaurant integrates catering and leisure, which can not only meet the general dining requirements of consumers, but also provide consumers with a warm and comfortable leisure environment. This is the most important feature of this project, and it is the key element to build your own brand.

Cut into products and services:

In the initial stage of implementation, this project will mainly focus on catering, supplemented by leisure, and enter the market. After the market matures, the connotation of leisure tea restaurant will be fully implemented, and the business model will change from leisure to catering.

Because this project is still a relatively novel business model in xx Road, it will cause consumers' strangeness and disapproval to a certain extent in the early stage of entering the market, so we chose a business model that consumers are familiar with in the early stage, that is, focusing on catering products to open the market. Our sales strategy is conducive to eliminating consumers' psychological distance and reducing the resistance to entering the market to some extent. However, if this business strategy is not properly grasped in the implementation process, it will have a negative impact on the outstanding characteristics of this project. In addition, during the transition period of business strategy, we should pay attention to moderate transformation, otherwise it will deviate from the consumption habits of existing customer groups and cause the loss of existing customers in mature markets.

Product resources:

Products and services provided by (1)

Meal supply: mainly Chinese and western meals, providing various kinds, tastes and forms of meals, which are suitable for public tastes and have high acceptance. Is the primary product to meet the needs of consumers. In addition, there are various desserts and snacks with unique flavors, which ensures the diversification of this order.

Beverage supply: non-alcoholic beverages such as coffee, milk tea, fruit juice and smoothies.

Books and periodicals reading: all kinds of periodicals, newspapers and magazines, animation books and all kinds of popular literature.

Other entertainment methods: wireless network connection point, board game.

(2) Supply of raw materials

Raw material procurement: Raw material procurement is an important link in catering operation, and it has also become the primary part of food raw material cost control in catering enterprises in actual operation. The key to procurement is to establish and improve the procurement system, clarify procurement standards, stipulate procurement requirements according to standards, and strictly supervise.

In view of the variety of food raw materials, strong seasonality and great quality difference, we strictly follow the following standards when purchasing:

1, to ensure the purchasing quality;

2. The purchase price is reasonable;

3. Control the purchase quantity according to the crowd, season and other conditions;

4. Form a long-term and good cooperative relationship with suppliers.

Requirements for suppliers: Our tea restaurant mainly serves meals and tea.

The main partners are catering suppliers, which have high requirements on raw materials, price, quality and service.

The requirements are as follows:

1. The supplier is a regular merchant with a business license issued by the state and more than 3 years of operating experience.

2. Raw materials shall be supplied in strict accordance with the contents of the purchase list, and the supplier shall guarantee the source and quality of raw materials.

3. Make the purchase unit price according to the agreement between the buyer and the supplier. The settlement of raw materials adopts monthly settlement method, and once the unit price is determined, it will remain unchanged in principle. Only when the manufacturing cost of producing this product rises or falls by more than 5%, which affects the procurement business stipulated in this contract and causes the buyer or supplier to modify the procurement unit price, both parties need to negotiate the modification and implementation date of the unit price.

4. For normal orders, the buyer orders from suppliers in written form according to the established "normal procurement cycle", and for urgent orders, it is implemented according to the "emergency procurement cycle".

5. Both parties shall cooperate in strict accordance with the contents of the supplier cooperation agreement.

Future development:

There are many universities around xx Road, and there are many restaurants in this area, but they are all based on the business model of ordinary restaurants.

According to the current market situation, our company analyzes the arrangement and existing needs of college students' spare time. In view of consumers' picky about the dining environment and the characteristics of leisure after class, we opened a unique leisure tea restaurant there, which will attract a large number of consumers.

In view of the market environment, reasonable and effective market strategies have been formulated, and efforts have been made to enter the market smoothly and develop rapidly with a unique management model. Do a good job in publicity and promotion during the project growth period, and strive to win a mature market and have its own stable consumer groups within two months.

At the same time, make use of our business experience in xx Road, strive to make our own brand, get out of the business scope of xx Road within one year, and expand a broader market.

Entrepreneurial project plan template 2 college students' innovative and entrepreneurial project plan template 2

Desserts and snacks have always been the favorite of female friends. If you can open a cake shop in a female gathering area and also operate birthday cakes, it should be a good choice. As long as we make our own characteristics, we will be loved by our friends.

I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

Our store is planned to open in the community trade street. Initially, it was a mid-range cake shop, and it is planned to gradually develop into a cake chain similar to xxx in the future.

Our store needs 95,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has special job skills requirements: employees must hold "health certificates".

Verb (abbreviation of verb) financial estimation

Start-up assets: about 95,000 yuan.

equipment investment

1, the rent is 5000 yuan;

2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes);

3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold;

4. Employees (2 people) need 500 yuan for the same clothes;

5. Maximum investment of machinery and equipment: 80,000 yuan. First time purchase: flour, cream and other raw materials, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan.

Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and constraints of intransitive verbs

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.