202 1 Market Development Year-end Personal Work Summary

Time flies, and it's the end of the year, and I'm about to start my work for the next year. Must be a lot of feelings. Have you finished writing the year-end summary? The following is my Year-end Personal Work Summary of 20021Market Development for your reference only. Welcome to read this article.

202 1 summary of personal work in market development at the end of the year (I) as a newly established department of xx company, the development division is mainly engaged in the production and promotion of condiments. As the planning and promotion specialist of this department, I have also carried out a series of work within my own responsibilities.

The specific summary is as follows:

1, looking for a cooperative advertising planning company for the listing of soy sauce products in the early stage, and grasping a preliminary information about the market situation of competitors; 2. Market survey of soy sauce products in the early stage of listing, mainly visiting xx, xx, xx and other markets, understanding the market status and development prospects of soy sauce in xx market, grasping the basic situation of soy sauce market consumption, and preparing for the future market development of xx soy sauce;

2. Selection of soy sauce pre-advertising company and preliminary formulation of media promotion scheme, including the formulation of various preliminary schemes such as guide manual, pre-promotion activity scheme, product manual, activity material list, channel promotion scheme, and listing bid-winning scheme;

3. Assist xx advertising company to conduct market research and coordination at all stages, including product positioning, advertising language, publicity strategy, packaging copy, brand manual, black bean efficacy manual, packaging box and other design adjustments;

4. Manufacturing, purchasing and logistics distribution of all kinds of raw and auxiliary materials required for product launch, including packaging boxes, bottle stickers, brand manuals, posters and promotional materials;

5. Assist in organizing, arranging and hosting product listing subscription meetings, and explain relevant promotion policies with prizes;

6. Dock the market feedback from Hefei Branch and regional managers at any time, and learn the real information of front-line business personnel on our products and sales policies for the director's reference;

7. Cooperate with the market and technical personnel to carry out other work that needs cooperation.

In 20021year, my preliminary work in xx company was mainly centered on the listing of soy sauce, and more was the cooperation of product preliminary planning and packaging design, as well as procurement and logistics. Generally speaking, my work in xx is numerous and chaotic, and with the listing of 202 1 products, the marketing work is gradually on the right track, and my focus should also be shifted to marketing.

The specific scheme is as follows:

1. Keep track of product market sales at any time, understand all kinds of problems encountered by dealers in the process of selling our products, report to the company in time and cooperate with business personnel to come up with corresponding solutions;

2. Regularly check the implementation of the dealer's market support policy, report the problems in time and put forward various punishments or improvement opinions for the director's reference;

3. Focus on tracking the implementation of the bonus promotion plan to ensure the operability of the bonus card operation and the effectiveness of stimulating market sales; Summary of the work of company promotion specialist

4. According to various market problems reflected by different city and regional managers, formulate various promotion policies that can adapt to the market sales situation on a regular basis, carry out different promotion activities, and reduce spot sales;

5. Cooperate with different promotion modes, design and purchase various promotional items;

6. Other jobs that require the cooperation of technical and marketing personnel.

202 1 summary of personal work in market development at the end of the year (2) 202 1 I joined the industrial development department of a startup company as a market development specialist. At present, I have been employed for one year, and now I summarize my work in the first year from the following four aspects:

1. Basic information: After joining the company, I carefully studied and sorted out the company's business management system and processes, got to know the company's basic situation and structure, became familiar with the daily workflow and my job responsibilities, and wrote a daily report around the work situation of the day and the work plan of the next day. In my usual work, I always abide by the company system and handle the matters assigned by my superiors in compliance.

The second is to be familiar with the carrier status of the company: spend time every week to check the vacant houses in the park and record the housing situation so as to accurately recommend them to customers. Although there are no customers for the time being, I believe that time will not live up to unremitting efforts.

Work progress: This month, I contacted xx enterprises and merchants through telemarketing, obtained the first batch of intended customers, with an intended area of about xx square meters, and made an appointment to visit these customers.

3. Regarding the reception module: On the basis of the original reception speech, combined with the current situation of the park and the latest policy, we took the lead in sorting out two sets of sightseeing speeches in the western xx park, including government reception articles and peer reception articles. Went to Huaxi Health Valley Project, and completed xx-xx tour route and explanation with project colleagues.

Work results: in the first year, I was responsible for the reception task of xx in the west, with the reception number of xx, including X independent explanations. The content of the explanation presents the basic situation of xx in the west and the operating results of the park.

Four. On the channel carding section: I actively played my subjective initiative in my work, and took the initiative to independently connect with three associations: xx Provincial Cultural Industry Chamber of Commerce, xx Provincial Private Cultural Enterprise Association and Chengdu Cross-border E-commerce Association. There are three departments: xx District Sub-district Office, xx District Sub-district Office and xx District Music Industry Center Management Committee.

Work progress: ① At present, we are gradually establishing good contacts with associations and street offices. In particular, I am in close contact with xx Sub-district Office, and I know that they have an arduous task of recruiting big and attracting strong people, and they lack customers and understanding of our carrier. The current operation carrier was introduced in detail to the Investment Promotion Section of the Sub-district Office, and the park information was provided for later contact. (2) Take the initiative to contact the Provincial Chamber of Commerce for Cultural Products, and invite the director of xx Street Office in charge of investment promotion to the Chamber of Commerce to discuss cooperation intentions. Now the association has begun to recommend interested customers and plans to sign a strategic cooperation agreement.

For the shortcomings in my work, I have summarized the following conclusions: 1. Not familiar with the company's business process, unable to handle the signing process independently. 2. The means and channels of investment promotion are not rich enough, and the investment promotion results are not presented in the first year.

In the first year of work, I need the help of leaders and colleagues when I encounter the following problems: ① I hope to get various business training, including the process of signing a contract with customers, the process of hanging a commercial lease announcement on the Internet, and so on. (2) Docking with business associations, based on the resource needs of both parties, we hope to get the opinions and help of leaders when discussing cooperation. (3) I hope to assist colleagues in the department to improve the housing arrangement of the industrial consulting platform, optimize our investment tools and platforms, and let everyone get the latest vacant carrier information in time, so as to accurately recommend it to interested customers.

Based on the above work summary, I sort out my work objectives as follows: 1. Form a complete standardized reception plan (continue to improve the standardized reception process of Neijiang Chuannan E-commerce Center Project and Huaxi Healthy Valley), be able to receive customers independently to visit the park, coordinate the explanation of the park as soon as possible, and satisfy the main leaders of the company. 2. Continue to develop and introduce new customers, expand customer acquisition channels and maintain channel relationships. Mainly from the street office maintenance, business association development, intermediary cooperation, peer recommendation, active marketing and other aspects to expand customers, and strive to complete 80% of customer introduction tasks in the second month. 3. With a serious and responsible attitude, actively cooperate with the work of the department and cooperate with the promotion of key work of xx project.

202 1 summary of personal work in market development at the end of the year (3) time flies, and 202 1 has left me unconsciously. In the past year, due to the influence of the market environment, the benefits of various industries were sluggish, and many enterprises adopted the way of reducing staff and increasing efficiency. This phenomenon is facing the most stressful year ever for our market development department. As the head of the department, I feel a lot.

Looking back on this year's work, I have paid and paid back. I am grateful to the leaders directly under me for their constant suppression and guidance on my work, which has enabled me to grow. At the same time, I also want to thank my colleagues in various departments for their assistance and cooperation. 202 1, and achieved certain results.

The work in 2 1 is summarized as follows:

I. Market expansion work

The Marketing Department collected more than xx pieces of information, including Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Among them, only xx companies entered interested customers after many times of communication, which finally contributed to the cooperation with X companies.

Personally, the biggest gain of 202 1 is not the number of customers who sign the bill, but the experience gained in the process of signing the bill and the intended customers brought to me by 2 1, which will be the greatest wealth of my department in the next year's work!

1) market information collection

The information collected is mainly obtained through the internet, newspapers, labor bureaus, major job fairs, and overseas visits. Analyze the above channels:

1, the network, regularly browse several major recruitment websites every day, so as to keep abreast of the recruitment trends of various enterprises. This way of working has played a certain role. For example, we were not actually informed of the recruitment of winter vacation workers in xx, but we were able to find out in time. There is also a bad side. Some enterprise information found online can't be contacted in the subsequent development.

2, newspapers, every week fixed to xx, xx recruitment, xx and other recruitment newspapers for information entry, and then sent to xx, using the company's short message platform for mass delivery, the effect is average, occasionally received a phone call, X years later, due to the shortage of staff in this department temporarily stopped.

3. The information released by the Labor Bureau, the job fair and the Labor Bureau is basically the same. The big screen scrolls circularly or specifies the information column, and all the photos are taken, and then they are filtered and sorted after being taken back. Through monthly collection, the information has not changed much. Job fairs are held every Saturday. Collect information first, and then hand out business cards on the spot. In the process of issuing business cards, try to communicate with companies that are not busy or I think are better. If you are interested, make a record and make an appointment again. Finally, at the end of the job fair, the basic enterprises are not busy, and we are also talking to some of them. Labor bureaus and job fairs have a lot of information. After screening, the number of production enterprises is insufficient 1/3, but the contact information is accurate.

4. Visit: In general, in addition to regular customer arrangements and telephone calls, visits are arranged at other times from Monday to Friday, and most of them need the cooperation of company cars to divide areas and make plans. The main purpose is to understand the enterprises in various regions while collecting information. This will play a great role in the analysis, judgment and screening of information in peacetime. This work has also been the focus of our department for 22 years.

2) Business development

Generally speaking, it is carried out in two forms: telephone visit and actual visit. The first visit is mainly to find out whether the other party has business needs. If yes, define the service content, and confirm or follow up the department head and contact information. Then make the next plan. If there is no intention, it will be listed as a return visit object in the future. In the process of expansion, the most common phenomenon in the past was rejection, but this year's phenomenon does not depend on rejection, but on insufficient business demand. At this time, you need to adjust your mentality, recharge yourself and prepare for the coming year.

Existing deficiencies and improvement measures:

A) The limited ability of in-depth investigation and analysis of existing information leads many enterprises to stay on information and cannot follow it further. In the future, we should find more channels to develop various target customers.

B) Insufficient telephone and negotiation skills, resulting in inefficient business development. In the future, we will continue to strengthen the study of professional knowledge, the cultivation of communication ability and business ability, and improve our business level.

C) Failing to provide relevant information to the leaders during various business contacts. In the future study, strengthen the study of professional ability and the cultivation of professional ability. Grasp the market dynamics and put forward constructive suggestions on market changes in a timely manner.

Second, the site management work

At present, I am mainly responsible for the deployment of the company's vehicles, the leave and vacation of xx company, the custody of the company's seal, the arrangement of daily work, and the implementation of the company's various rules and regulations.

Because I usually go out to do business, I don't have much time in the company. The minister is responsible for the main management of the office, and I will assist. As a grass-roots manager, you must adhere to principles, implement various rules and regulations, and manage carefully in order to perform your due duties. Of course, in the past management, there were still many shortcomings, such as the allocation of vehicles. Manager X suggested that the boss of the company make way for the business, and the marketing department applied for the car from the beginning, so the marketing department was not allowed to leave the car idle. In the future work, always remind yourself not to bring personal feelings into the work, treat the work equally, whether internal or external, and strive to improve execution. Start from the work bit by bit, and strictly follow the terms of your duties to demand your own behavior.

Three. Work plan for 2022

1) salary questionnaire, combined with daily work, mainly needs to understand the salary structure, and then enter it by industry, which will naturally form by the end of the year.

2) State-owned enterprise information: xx state-owned enterprise information was searched and made into a list years ago, and the specific scheme needs to be divided according to the enterprise address years later.

3) Visit by car, divide the area according to the distribution of xx enterprises, and make plans on a weekly basis.

4) seasonal employment (including holiday workers), mainly in electronic and food enterprises.

The ultimate goal of the market development department in 2022: signing X companies.

The specific plan needs to be formulated in combination with the company's general direction. Finally, I hope the general manager can come to xx often in 2022, and our team needs you!

202 1 summary of personal work in market development at the end of the year (iv) in 20021year, with the care and support of all colleagues in the company and its branches, the market development department gradually clarified its thinking, opened up the work situation, actively played its role and opened up the market. Explore a way to expand the market in line with the actual situation of xx National Reserve.

I. Main Work

(A) gradually clear the future development orientation of the warehouse. Mainly around the development orientation of the four branches. Classify existing businesses, focus on cultivating high-quality customers with high added value that meet future positioning, and gradually eliminate those that do not meet the requirements.

(2) Actively explore the market, contact new customers and try new fields. The company accelerated the negotiations with Lenovo's Meiji Logistics Company in Qin Zhi, transformed the hardware facilities of the warehouse, and introduced the information technology industry into the market. Keep in touch with xx listed companies and build a logistics distribution center for chemical raw materials.

(3) Intensify publicity and conduct business promotion through multiple channels. Actively carry out the declaration of key logistics warehouses in xx Province; Step up the production of brochures, and now the proof has come out; Contact professional companies to start the preparation of advertising scripts; Send an invitation letter for X steel business to X steel logistics management company.

(4) Focus on the market and improve the warehouse function. Actively contact Zhengzhou Stock Exchange to declare the declaration of rapeseed meal and rapeseed futures delivery warehouse; In view of the important information that the national cotton purchasing and storage work is heavy this year, we will actively carry out the declaration of cotton reserves.

(V) Strengthen contract management and improve the company's management and control capabilities. According to the operation of the Measures for Contract Management (hereinafter referred to as the Measures) in the past year, combined with the actual contract management of the company, the company made targeted revisions. This method was discussed and approved by the general manager's office meeting, issued and put into trial operation. In the same year, all units are required to summarize and report the contract execution and non-contract operation in 20021year according to the requirements of the Measures. The problems found are being rectified in a targeted manner.

Second, the shortcomings

(1) Branches do not fully understand the top-level design of improving the system and mechanism of the State Administration, and they have different understandings of the purpose of running a company, so the promotion of improving the construction of branches is uneven.

(2) Due to the inertia of thinking, salesmen can only be confined to their own units and existing business fields at present, and the width and depth of the market are not enough.

(3) There is still a long way to go to form a business team from the original business personnel to the company business personnel, and the quality and related business knowledge of business personnel need to be improved.

Three. Work plan for 2022

First, increase the intensity of running the market. The market came out and customers were brought in. So, how to run the market? First, leaders attach importance to it. The attention of leaders is pressure, which can be transformed into motivation, which can enhance the enthusiasm of business people to run the market actively, turn running the market into a normal work and change passivity into initiative. Leaders attach importance to support, which can build confidence and win confidence. The second is to establish and improve an effective reward and punishment system. An effective salary system can effectively enhance employees' recognition of enterprise value and establish employees' loyalty to the enterprise, thus realizing their life value on this basis. A reasonable punishment system can standardize their behavior, enhance their sense of responsibility, stimulate their reflective ability, correct incorrect values and concepts, and improve their self-ability. The third is to clarify the market direction. We should not blindly run the market, but look for customer resources according to our own needs. Need to analyze their own characteristics, customer needs, market dynamics. Enhance the ability to analyze, study and grasp the market.

Second, clear the main business and open a professional market.

Main business refers to the main activities carried out by an enterprise in its daily activities in order to achieve its business objectives, and is the main source of enterprise income. First of all, combined with their own characteristics, clear the main business. Xx Branch and xx Branch are urban warehouses with strong loading and unloading capacity and fast traffic passage, which are suitable for bulk commodity logistics and urban FMCG operations. Xx Branch has the qualification of cotton futures delivery and many years of cotton management experience, which is suitable for developing chemical products and tobacco storage, focusing on cotton futures delivery and storage. Xx Branch has accumulated a lot of experience in container business, which can turn container business into main business and gradually optimize the types of procurement and warehousing. All logistics departments should also combine the current main business, give full play to the management advantages of refined oil, tobacco and seed reserves and the unique asset advantages of special lines, solidify the main business, and expand their own characteristic business. While defining the main business, we should build some distinctive professional markets, such as cotton futures delivery market, container business market, large-scale steel trading market, urban fast-selling commodity market, seed storage and processing market, bamboo and wood trading and processing market, etc.