Is a dessert shop profitable?

Opening a dessert shop is the same as doing other businesses. You must first establish the correct mentality - making money comes first. You may think this is nonsense, but in fact many people don’t pay attention to this. To give some examples, dessert shops come in many forms, such as the fashionable ones like Manji's, the traditional ones at Hui Liu Shan, and some street shop types;

The mistake entrepreneurs often make is, Opening a wrong store in the right place (for example, opening a Manji-style fashionable dessert shop in a small and medium-sized city that is not too developed and affordable), or opening a right store in the wrong place (such as opening a store in a small and medium-sized city that is not very developed) A dessert shop opened in an alley next to a busy business district. The rent is expensive, there are many people passing by, and there are few consumers.) These are common mistakes;

So your first step should be to search locally Find the right opportunity for a dessert shop, then decide what type of dessert shop to open, and then position your own dessert shop. The best customer groups of dessert shops are young women, college students, middle school students, couples, etc. Note that the distribution of these groups and the positioning of dessert shops are different;

For example, for young women, mid-to-high-end dessert shops in business districts are best, and for middle school students, they are best in neighborhoods close to schools. It is the best place to open a mid- to low-end dessert shop. For couples and college students, sometimes the layout of the environment is more important than the taste. Corresponding to the positioning is the choice of products. For mid-to-high-end dessert shops, it is best to choose Hong Kong-style desserts, fruit scoops or Western-style desserts. For mid-to-low-end dessert shops, it is best to choose Cantonese-style desserts, Taiwanese milk tea and ice cream. For take-out ones, it is best to choose Then consider mainly milk tea, frozen tea, and fruit refreshments;

Choose a good place, rent it out, and apply for a business license and other certificates. Another thing that is going on at the same time is decoration. Generally speaking, the decoration of dessert shops should be simple and warm, because the mood of eating desserts is very casual (unlike eating). Remember that the quality of tables and chairs should be good, because customers attach great importance to physical contact areas. In addition, it is not easy to Unexpected. Another thing is to choose the right dishes. Remember to have good quality and simple design. Because many desserts are rich in color, your colorful dishes will overwhelm the others;

Purchasing is carried out at the same time as decoration. For equipment and raw materials, generally speaking, if you don't have much money, it is best to buy second-hand refrigerators, freezers, sterilizing cupboards, etc., after all, these things are not easy to break. Others are best bought first hand. If it is an open kitchen or you have sufficient funds, it is best to buy first-hand products with good reputation. After all, customers are sometimes curious. If you have the equipment number, they will have more confidence in your store;

Once the decoration is complete and the equipment and raw materials are ready, your recruitment should also be over. At this time, you need to invest your energy in trying out the equipment and training employees. After all, not having the equipment handy during work will affect efficiency. In addition, after all, dessert shops are a new thing. It is also very important to train your employees to be familiar with various desserts and to be able to clearly recommend them to customers;

It’s time for a trial opening. You can invite nearby residents to try it for free or at a very low price. Remember that your relatives and friends have already had confidence in your craftsmanship before doing so. If your craftsmanship is good, don't worry, you will soon have many repeat customers to help you;

Of course you have to do it well, but there is still a lot of work to do. For example, promotions must be in place, account management must be clear, employee incentives must be effective, new products must be introduced with seasonal changes, raw material procurement must ensure quality, etc. Things in a small store are no less important than in a large store, so you must be careful.