How about Qixin? How about Qixin color consultant? Is Qixin Color Matching Artist any good?

Qixin Color’s international CMB color consultant is very good, and the consultant’s personal consultation is also very professional. You can go and get to know it.

The concept of "color matching" consultation only began to be introduced into China at the end of the 20th century. For most Chinese people who only dare to wear black, white, gray and blue, this is undoubtedly a big surprise. In the past ten years, "color matching" consulting has become popular all over China. It has played an important role in guiding people's dressing, promoting new marketing of commercial enterprises, improving the color planning level of cities and buildings, and improving the visual environment of the whole society. Promoting effect.

Basic principles of color: The color change rules of the store are based on the basic principles of color. Only by having a solid grasp of the basic principles of color can it be used flexibly according to the special rules of the store.

A. Related terms and explanations of color

Three primary colors, hue, brightness, purity

Three primary colors: refers to the three colors of red, yellow and blue, which are colors The most basic unit, when three colors are mixed with each other, three secondary colors of orange, green, and purple are produced respectively. When the three colors are mixed in equal amounts, they become black.

Hue: a name that reflects the appearance of a color. Such as red, orange, yellow, green, cyan, blue, purple, etc.

Brightness: refers to the brightness of the color. It's the depth of the color. For example, white is lighter than black. The brightness is high, compared with yellow and purple. Yellow is brighter than purple.

Purity: refers to the degree of purity of the analysis. The higher the purity, the purer the color.

Cold colors, warm colors and neutral colors

Depending on the colors, they give people different feelings of coldness and warmth. Colors are also divided into cool colors, warm colors and neutral colors

Cold colors: refer to colors that give people a cool or cold feeling.

Warm colors: refer to colors that give people a warm or fiery feeling. ,

Neutral color: also known as achromatic color, consists of black, white, and gray colors. Neutral color often plays the role of separation and reconciliation in the color arsenal, and is widely used in displays. . Being good at using neutral colors will get twice the result with half the effort in clothing display.

Similar colors and contrasting colors

Colors are generally divided into five colors according to their adjacent positions on the color wheel: adjacent colors, similar colors, intermediate colors, contrasting colors, and complementary colors. In terms of application, we generally divide it into two categories: similar colors and contrasting colors. That is to say, colors arranged within 60 degrees in the color wheel are collectively called similar colors, and colors ranging from 110 to 180 degrees are collectively called contrasting colors

The impact of color on customers

Different colors and different color combinations will bring different feelings to customers. Mastering the different matching characteristics of colors can attract customers' performance, adjust customers' shopping emotions, and use colors to create a rich shopping atmosphere in the store.

A. Similar colors and contrasting colors: The matching of similar colors has a soft, orderly and harmonious feeling. The matching of contrasting colors has a strong visual impact. Similar colors are better at creating a soft and warm feeling. . Contrasting colors are easier to create excitement and stimulation.

B. Warm and cold colors: Warm colors will produce feelings of enthusiasm, brightness, liveliness and warmth. Cool colors can give people a feeling of calmness, stability, and negativity.

C. Brightness: Colors with high brightness will give people a relaxed and bright feeling, while colors with low brightness will give people a feeling of calmness and stability.

D. Purity: Colors with high purity appear more gorgeous, while colors with low purity give people a soft and elegant feeling.

E. The sense of lightness and weight of colors: in the case of the same volume, the one with high brightness is lighter and has a sense of expansion, while the one with low brightness is heavier and has a sense of contraction.

F. The advancement or retreat of colors: those with high brightness have a sense of advancement, while those with low brightness have a sense of retreat.