Is there a future as a real estate salesman?

Sales is a position that every enterprise will have, so that the company can better publicize and find more orders. Everyone knows that it is difficult to do sales. Is there a future as a real estate salesman? I'll share it with you below. Please refer to it.

How to be an excellent real estate salesman

When I was a sales girl, I had many customers and friends, and I established my own unique network of real estate sales customers. Every time I went to a new real estate, many old customers bought it by themselves or introduced friends. Many colleagues are asking me, do you have any tricks to make these customers follow you plate by plate? In fact, there is nothing wrong with sales. Trick? There are not too many technical things to speak of. It is difficult for people to communicate in a unified mode. Everyone's personality is different, and the way to deal with problems is naturally different. For a newcomer who has just stepped into the real estate sales industry, other people's sales skills can only be used for reference. In addition to learning from others' practices, more is to sum up the appropriate negotiation methods and methods in every process of dealing with customers, so that you have your own unique sales skills. As long as you pay more attention and practice, everyone can have their own unique sales skills and their own? Trick? . Therefore, sales skills are more about learning, understanding and doing things with your heart.

[Learn a positive attitude]

Before I entered the real estate industry, I worked as a car-stopping woman in a cotton mill for six years, and then I passed the adult college entrance examination and went to Guangxi University for two years. I remember that when I graduated from college in 1992, I went to Guangxi Wantong Real Estate Company to apply for a job. At that time, Guangxi Wantong Real Estate was just established, and the job advertisement said that only one marketer was required, requiring a bachelor degree or above and under 26 years old. At that time, I was 28 years old and only had a diploma from a junior college. I didn't meet these two requirements. But I am very confident. I think I can do it. No matter what the conditions, I will apply first. After entering Wantong Company, the boss of the real estate company who interviewed me at that time said that many people had better basic conditions than me at that time. Because I was very confident and natural, I decided to admit me alone, and many people thought I was very lucky. In fact, I personally think that the opportunity is won by yourself, and it is fair to everyone. The key is whether you have the confidence to seize it.

In the course of my work, I found that the real estate industry is very extensive and challenging. I set myself a goal to lay the foundation in five years. After five years, I won't be a salesman again. With the goal, I strengthened my professional knowledge and theoretical knowledge by taking the adult college entrance examination again and reading the correspondence course of real estate management for three years. The first property I sold? Wantong Hanging Garden? The project is located in the old city of Nanning, which is a place with the most concentrated three religions and nine streams in Nanning. Many people in the industry are not optimistic about building residential quarters in that place. In order to locate the project more accurately, we did a lot of market research in the early stage, including competitor survey and customer survey. At that time, when our boss asked me to do a competitor survey, he didn't tell me how to do it. Unlike today, he asked the sales staff to pick the plate, had a fixed survey form, knew what to know, and gave them training and explanation before picking the plate. The boss just told me that you should go and see what real estate is near our project and give me the investigation report 1 days later. At that time, I was the only soldier in the real estate company, and no one taught me. Two days later, I still didn't know how to do it. I was so anxious that I almost cried, so I asked my friend to teach me. He told me that he didn't understand it either, and suggested that I go to other real estate sales departments every day to gawk. I don't think anyone can help me. It's no use crying. On the third day, I went to a place called? Jinming building? I spent a whole day in the sales department of the project. Through one day's observation, I saw how the sales girl sold the building, what kind of people came to buy the building, and learned the information about the apartment type, price and scale of the building, which was very rewarding. Through the communication with the sales staff, I also made friends with my peers, which benefited me a lot. In fact, it is not as simple as going to each building to get some sales information, but more to observe with your heart, so that you can truly understand the advantages and disadvantages of each building and have an in-depth understanding of competitors. In the process of doing customer survey, I went door to door to visit and actively communicate with customers. For customers who are interested in buying a house, I recorded it in a notebook and kept in touch with customers once a month. Although the customer survey is hard, I have accumulated many potential customers. My personal sales at that time accounted for 2/3 of the total sales of the whole project. It took only three years to achieve my goal, and I became the sales manager and property manager of Wantong Real Estate Company.

Therefore, a positive attitude is an expectation and commitment to yourself, which determines your life direction, determines your work goals, and correctly views and evaluates your abilities. What kind of person you think you are is very important. For example, like me, I think I am a positive, optimistic, friendly, very enthusiastic and aggressive person. This is the image of self.

A salesperson with a positive attitude believes that he will say to himself with a smile when he gets up every morning. ? I am in a good mood today. I am very happy. I will contact many customers today. I believe I can solve some problems for them or dispel their doubts. I will make a deal? ; ? As long as I work hard, I believe I can make a deal today, and my sales performance is the best? ; This is his affirmation of himself.

cultivate your affinity

affinity is the ability of salespeople to communicate with customers. The nature of a salesperson's job is to deal directly with customers face to face. How to better communicate with customers and make them recognize you must be achieved by standardizing your words and deeds.

in the process of sales, language is a bridge of communication. For salespeople, language should be an art of socializing and communication. We should not only pay attention to expressions, attitudes and words, but also pay attention to ways and methods, and observe language etiquette, so as to achieve the communication effect smoothly? Lubricant? .

in interpersonal communication, about 8% of the information is based on the silence of behavior? Second language? To convey. Behavior is a kind of silence? Language? , including people's standing posture, sitting posture, expression and various movements displayed by the body. A look, an expression, a tiny gesture and posture can all convey important information. A person's behavior reflects his level of accomplishment, education and trustworthiness. In interpersonal relationships, it is the starting point for shaping a good personal image. More importantly, it shows the cultural spirit of the company as a whole while embodying his personal image.

Language manners are not born, nor are graceful manners. These are all developed through long-term formal training. As long as you practice by yourself for 5 minutes every day, you will naturally develop good gfd, manners and postures, use polite expressions and express your feelings naturally. Only in this way can the trained salespeople have affinity.

Effective sales staff should be half real estate experts, who not only have a fundamental understanding of the characteristics of the real estate sold (taste, culture, planning, landscape, design, style, structure, apartment type, area, function, orientation, convenience, price, public facilities, equipment, community management, community culture, etc.), but also have a fundamental understanding of the lot, surrounding environment and urban planning of the real estate sold. More importantly, we have a clear understanding of the advantages of competitive real estate and can make a convincing and appropriate comparison with competitive real estate. In comparison, unprincipled belittling competitors' real estate can easily make customers have rebellious psychology. Therefore, it is necessary to seek truth from facts, but also to foster strengths and avoid weaknesses, to provide customers with home ownership advice, so that customers have a sense of trust in you and the real estate you sell.