What is the operation of the live broadcast platform?

In recent years, with the development of Internet, live broadcast has become a very popular form of entertainment. Especially during the epidemic, people can't go out and can only learn about the outside world through live broadcast. Major platforms are also striving to build their own live broadcast systems to bring different live broadcast experiences to users. So what is the operation of the live broadcast platform? Let's take a look together.

The operation of the live broadcast platform belongs to the modern service industry. The live broadcast industry is a new media in the field of Internet media. The use of advanced Internet platform has the characteristics of fast and convenient resources and contacts, and the price is lower than that of traditional media. Live broadcast operation refers to all kinds of management work involved in the process of becoming an anchor, such as content incubation, income increment and level rise. Anchor operation is essentially user operation, but the object of operation is anchor, so it is also suitable for user operation mode.

Work content of live broadcast platform operation

1, responsible for the live broadcast and operation of the live broadcast rooms on each platform.

2. Responsible for the activity planning and data operation of the live broadcast room, especially data monitoring and data analysis. You must be clear about the rules of the platform and be good at using platform activities and hot topics to achieve rapid growth of fans.

3. Cooperate with the anchor to publicize the live broadcast room and product and product shelf management.

4. Be responsible for the live broadcast management, supervision and spot check of the anchor, assist the anchor to grasp the atmosphere of the live broadcast room, put the materials and products needed in the live broadcast room on the shelves in time, and control the live broadcast process and enliven the atmosphere of the live broadcast room. Ensure the fluency of live broadcast.

5. After the live broadcast, be responsible for sorting out the live broadcast room, analyzing the daily live broadcast data, proposing problems and improvement schemes, and screening, tracking and evaluating the scripts, rights and interests, live broadcast data, product launch and other related work in the live broadcast room.

6. Responsible for online and offline channels, assist personnel to complete anchor recruitment, mining and training, and efficiently and timely do a good job in live content planning, fan maintenance, and live room operation and maintenance.

7. Be responsible for regular training of anchors, dynamically standardize and guide live broadcast content, realize standardized management, encourage and motivate anchors, and pay attention to their physical and mental state.

8. To fully understand the content ecology of the platform, it is necessary to formulate operational strategies related to live broadcast around the operational mechanism and strategic support, guide anchors to enhance their own or product influence, and make fans active.

9. Planning the incentive policies of anchors and guilds can effectively mobilize the strength of partners such as guilds and join hands with all parties to help anchors grow rapidly.

10, which can design content around core data, optimize activities on the platform, and activate and drain fans through activity operation strategies.