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What is the difference between an advertising company and a media company?
Advertising companies pay attention to design and production, while media companies pay attention to agency and release. The projects operated are basically the same. Generally, advertising companies have the right to issue advertisements on their behalf, and some are only engaged in advertising production, but media companies generally produce less advertisements.
2. Different ways of making profits.
Media companies need advertising departments to make profits, but not just for the purpose of making profits. Sometimes we think they aim to provide healthy and meaningful spiritual food for the public. Advertising companies aim at advertising profit, and pay more attention to whether they can sell their advertising carriers to enterprises.
3. Different business aspects
Media companies are mainly engaged in media agency business. Generally, such companies not only do some media delivery plans and enterprise planning for customers, but also often include design and production.
Advertising companies have a wider business scope than media companies. They can be said to be auxiliary roles. They mainly assist enterprises or units in market analysis, marketing promotion and strategic creativity. Generally, they don't do media distribution!
Extended data:
Experience in managing advertising companies or media companies.
1, first of all, there must be capital investment, which is of course essential. Only with capital investment can we lease office space, office equipment and facilities. Computers, desks, printers and telephones are essential.
2. Advertisers are mainly advertising producers. Creative people and so on.
3, contact the advertising production unit, some print ads can be outsourced at the beginning, let the outside printing, printing company to help print, if there are many orders later, you can increase your own printing equipment and personnel.
Baidu encyclopedia-advertising company
Baidu encyclopedia-Wanda film and television media co., ltd.
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